Phase 1: Strategic Content Audit
Identify Weak Spots, Prioritize Fixes, and Map to Business Goals
- Content Inventory & Pillar Strategy
- “We Catalog Every Piece, Then Build Your SEO Roadmap”
- Crawl your site to create a complete content inventory (blogs, product pages, etc.)
- Classify content into pillars (e.g., “Melbourne eCommerce SEO”) and sub-pillars (e.g., “Product Page Optimization”)
- Map gaps against competitor content clusters
- “We Catalog Every Piece, Then Build Your SEO Roadmap”
- Keyword & SEO Health Analysis
- “Fix What’s Broken, Double Down on What Works”
- Audit target keywords for relevancy, difficulty, and local intent (e.g., “Melbourne café website design”)
- Run technical SEO scripts to check for:
- Duplicate content
- Thin content (<500 words)
- Broken links
- Missing meta tags/alt text
- Score pages by SEO potential and conversion readiness
- “Fix What’s Broken, Double Down on What Works”
- ROI Prioritization Report
- “We Show You Which Pages Will Deliver Fastest Results”
- Highlight pages needing:
- Urgent SEO fixes (e.g., cannibalized keywords)
- UX improvements (high bounce rates)
- Conversion overhauls (low CTR/forms)
- Provide a 90-day action plan
- Highlight pages needing:
- “We Show You Which Pages Will Deliver Fastest Results”
Phase 2: Conversion-Focused Content Fix
Transform Content into Customer-First, SEO-Friendly Assets
- Technical SEO Optimization
- “Make Google Love Your Pages”
- Restructure categories/tags to align with pillars (e.g., merge “Melbourne SEO Tips” and “Local SEO” into one pillar)
- Add schema markup for local businesses (address, reviews)
- Optimize headers, meta descriptions, and image alt text
- “Make Google Love Your Pages”
- Customer-Centric Rewriting
- “Content That Converts Visitors, Not Just Rankings”
- Rebuild sections using AIDA framework (Attention, Interest, Desire, Action)
- Add Melbourne-specific examples/case studies
- Insert trust elements:
- Client testimonials
- Security badges
- “Serving Melbourne Since [Year]” callouts
- “Content That Converts Visitors, Not Just Rankings”
- Visual & UX Enhancements
- “Engage Eyes, Not Just Keywords”
- Add interactive elements:
- Comparison tables (e.g., “Traditional vs. Modern SEO Strategies”)
- Embedded videos (e.g., “How We Boosted a Melbourne Client’s Sales”)
- Break text with subheaders, bullet points, and images
- Ensure mobile-first design
- Add interactive elements:
- “Engage Eyes, Not Just Keywords”