NetON’s Data-Backed Content Optimization System

Turn Underperforming Pages into Traffic & Conversion Engines

Phase 1: Strategic Content Audit

Identify Weak Spots, Prioritize Fixes, and Map to Business Goals

  1. Content Inventory & Pillar Strategy
    • “We Catalog Every Piece, Then Build Your SEO Roadmap”
      • Crawl your site to create a complete content inventory (blogs, product pages, etc.)
      • Classify content into pillars (e.g., “Melbourne eCommerce SEO”) and sub-pillars (e.g., “Product Page Optimization”)
      • Map gaps against competitor content clusters
  2. Keyword & SEO Health Analysis
    • “Fix What’s Broken, Double Down on What Works”
      • Audit target keywords for relevancy, difficulty, and local intent (e.g., “Melbourne café website design”)
      • Run technical SEO scripts to check for:
        • Duplicate content
        • Thin content (<500 words)
        • Broken links
        • Missing meta tags/alt text
      • Score pages by SEO potential and conversion readiness
  3. ROI Prioritization Report
    • “We Show You Which Pages Will Deliver Fastest Results”
      • Highlight pages needing:
        • Urgent SEO fixes (e.g., cannibalized keywords)
        • UX improvements (high bounce rates)
        • Conversion overhauls (low CTR/forms)
      • Provide a 90-day action plan

Phase 2: Conversion-Focused Content Fix

Transform Content into Customer-First, SEO-Friendly Assets

  1. Technical SEO Optimization
    • “Make Google Love Your Pages”
      • Restructure categories/tags to align with pillars (e.g., merge “Melbourne SEO Tips” and “Local SEO” into one pillar)
      • Add schema markup for local businesses (address, reviews)
      • Optimize headers, meta descriptions, and image alt text
  2. Customer-Centric Rewriting
    • “Content That Converts Visitors, Not Just Rankings”
      • Rebuild sections using AIDA framework (Attention, Interest, Desire, Action)
      • Add Melbourne-specific examples/case studies
      • Insert trust elements:
        • Client testimonials
        • Security badges
        • “Serving Melbourne Since [Year]” callouts
  3. Visual & UX Enhancements
    • “Engage Eyes, Not Just Keywords”
      • Add interactive elements:
        • Comparison tables (e.g., “Traditional vs. Modern SEO Strategies”)
        • Embedded videos (e.g., “How We Boosted a Melbourne Client’s Sales”)
      • Break text with subheaders, bullet points, and images
      • Ensure mobile-first design