In a digital landscape where clicks can quickly become customers, paid media is one of the fastest ways to drive qualified traffic and leads. Whether you’re a service business, eCommerce retailer, or B2B organisation, a well-run PPC strategy can create predictable pipeline and measurable ROI.
Below, we break down two levels—PPC Foundation and PPC Excel—and outline what’s included, who each tier is best for, and how to choose the right option for your business.
Best for: Smaller to mid-sized businesses needing reliable, well-managed lead generation without unnecessary complexity.
Setup time: 12 hours (includes 1 dedicated landing page)
Monthly management: 12% of ad spend (minimum $300 + GST per month)
What’s Included
- Keyword research and competitor analysis for core services/products
- Google Ads account setup or restructure (search campaigns)
- Campaign structure, ad groups, and ad copywriting aligned to clear goals
- Conversion tracking setup (forms, calls, key actions)
- Ongoing bid and budget optimisation to reduce wasted spend
- Regular negative keyword optimisation to keep traffic relevant
- Ad copy testing to improve click-through and lead quality
- Monthly performance report with clear, plain-English insights
- Email support for PPC questions and small tweaks
Who This Is Best For
- Local and service-based businesses wanting consistent, qualified enquiries
- Companies new to PPC who need a solid, low-risk starting point
- Teams with limited internal marketing resources who want PPC “handled”
- Businesses with modest but meaningful monthly ad budgets
Outcome
A stable, well-structured PPC account that consistently drives relevant traffic and leads, with clear visibility on performance and spend efficiency.
Best for: Businesses ready to scale, expand channels, and turn PPC into a core growth engine.
Setup fee: 20 hours (once off) includes 2 targeted landing pages
Monthly management: 15% of ad spend (minimum $600 + GST per month)
What’s Included (Everything in Essentials, plus):
- Multi-channel campaign management (Google, Meta, and optional LinkedIn)
- Remarketing and retargeting funnels to re-engage warm audiences
- Deeper audience segmentation and custom intent targeting
- Dedicated, conversion-focused landing pages for key campaigns (4 hours per page)
- Advanced conversion tracking and attribution across channels
- Structured A/B testing program for ads, landing pages, and audiences
- Creative direction and guidance for ad visuals and messaging
- Monthly strategy session with clear next steps and scaling plan
- Recommendations to align PPC with your CRM and sales process
Who This Is Best For
- Growing businesses that want PPC as a key revenue channel, not just an experiment
- Brands with higher ad budgets needing multi-channel coordination
- Companies in competitive markets where cost per lead and ROI must be tightly managed
- Teams wanting a proactive partner to drive testing, insights, and growth
Outcome
A scalable, data-driven PPC engine that drives more volume, higher-quality leads, and clear alignment between ad spend, landing pages, and your sales team.
Ready to Turn Clicks into Customers?
If your business is ready to increase traffic, generate more qualified leads, and get clearer visibility on what your ad spend is really doing, our PPC team can help. From smart campaign structure and targeted landing pages to ongoing optimisation and reporting, we build paid strategies designed for real-world outcomes—not just impressions and clicks.
Get in touch to find out which PPC package is the best fit for your goals.
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