We worked with an automotive client who had a strong range of products and a clear value in the market. The problem was not what they were selling, it was how they were generating leads. Despite having traffic coming to their website, they were only getting a small number of enquiries each month.
There was also uncertainty around what was going wrong. Were people not interested? Were ads not working? Or were potential customers leaving the site before taking action? The goal was to find these gaps and fix them step by step using a mix of Search Engine Optimisation, paid media, and conversion-focused strategy.
Insight – Analytics and Ads Improvement
The first step was checking their Analytics and making sure that whatever work we do moving forward is airtight. There is no value in running a high budget ads campaign if the form is not passing all the data to the CRM. So our first step was fixing the form to CRM connection and adding debugging and detailed data to Analytics so that we can debug the whole conversion process.
Next, was improving their Google Ads. The campaigns were already running, but they were not set up in a way that focused on high intent users and a lot of keywords that were nowhere related to what the client was offering.
We refined keywords so that ads showed to people who were actively searching for solutions that the client offered. We also improved ad copy to better match what users were looking for. This made the traffic more relevant and more likely to convert, while supporting the broader SEO Melbourne strategy by aligning keywords across paid and organic channels.
Social Media Ads
Next, we worked on social media ads. The client was already using Facebook and Instagram, but results were inconsistent. We adjusted the targeting to focus on the right audience and tested different creatives to see what worked best.
The current ads were stale and old and didn’t bring any interest or curiosity. The new creatives broke records in impressions, views and engagement. This uplift came from applying strong Social Media Marketing principles, including fresh messaging, better visuals, and audience-first targeting.
Alternative Network Ads
To expand reach, we introduced ads on alternative networks. This allowed us to reach new audiences that were not being captured by Google or Facebook. It also helped reduce reliance on one or two platforms, making the overall strategy more stable and scalable.
Solution – Conversion Based Landing Pages
One of the biggest changes came from improving the landing pages. Previously, users were being sent to general pages that were not built to convert. We created dedicated landing pages with clear offers, simple messaging, and strong calls to action.
The new pages were built with clear conversion metrics, urgency, scarcity, trust factors, and relevant information. There was also a strong offer to encourage users to take action.
These landing pages were designed using best practices from Conversion Optimisation, ensuring fast load times, clean layouts, and a smooth user experience that supported both paid traffic and organic growth.
We also focused heavily on tracking and data. By setting up proper conversion tracking, we were able to see exactly where users were dropping off. This helped us identify leaks in the funnel and fix them quickly. Over time, this led to better performance across all channels.
Results
As all these changes came together, the results improved quickly. Lead volume increased by over two thousand percent. What was once a slow and unpredictable flow of enquiries became a consistent and reliable source of leads. The cost per lead also improved as campaigns became more efficient.
This success came from working across the full journey, not just one part of it. Instead of focusing only on ads or only on the website, we connected everything. Traffic, messaging, landing pages, and tracking all worked together to drive better results.
How We Help Businesses with Conversion Challenges
Many businesses have good products and strong demand, but struggle to convert that into leads. The issue is often not one single problem, but a combination of small gaps across ads, targeting, and the website experience.
We help by identifying where those gaps are and building a system that works end to end. This includes improving paid ads, refining audience targeting, creating conversion-focused landing pages, and setting up proper tracking to guide decisions. We also support this with Content Marketing and Search Engine Optimisation strategies to ensure long-term growth.
Struggling with low leads despite having a strong product, NetON can help