When Sunny Slices approached us to create a new brand identity and packaging design, we were excited to capture the vibrant essence of their dehydrated citrus products. The NetON design team took inspiration from the radiant hues and natural beauty of fresh citrus fruits, while enjoying the citrus in some of our favorite cocktails 🙂

The logo we crafted features a stylized sun emblem with rays reminiscent of citrus slices, conveying the brand’s promise of capturing the sun’s warmth and flavor in every bite. The color palette draws from a spectrum of oranges, yellows, and greens, evoking the juicy and refreshing qualities of the products.