Case study type: Conversion Rate Optimisation

  • Holiday Inn Potts Point

    Holiday Inn Potts Point

    Background

    Potts Point is one of Sydney’s oldest neighbourhoods, a quieter location on the rim of Sydney’s busy heart. It’s a magical mix of elegant art deco architecture, late Victorian terraces and heritage mansions. It has a village-feel with its leafy streets. Holiday Inn Potts Point is the essential Potts Point hotel with panoramic views of Sydney’s harbour and skyline.

    Brief

    The staff at Holiday Inn Potts Point were looking for a website refresh and one they could control fully, with the ability to edit content on an ongoing basis. They also wanted it so that their chosen keywords ranked highly in search engine results pages (SERPs) as well as converting visitors into bookings online!

    Solution

    NetON’s fast and efficient content management system helped Holiday Inn Potts Point keep their site up-to date with the latest information, while still looking great. The company also ran search engine optimization so that users could find what they were looking for easily – it was ranking high on popular keywords soon after installation!