Hunter Island whisky is a new Tasmanian whisky and the first pot still whisky in Australia. Single pot still whiskey is a centuries-old Irish creation, and today, it’s on the way to reclaiming its place as the world’s most-loved brown spirit.
Case study type: Email Marketing
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Bright Night Gin
Bright Night Wild Tasmanian Gin is a multi-award-winning premium gin by a multi-award-winning distiller. Considered as one of Australia’s best gins, they have been awarded Asia-Pacific spirit of the year 2022 in China wine and spirit awards and are the first gin ever to win the award (previous winners being whiskies).
Brief
Bright Night Gin are a new brand in a fairly competitive gin space in Australia. The brand required the full spectrum of digital solutions to create an impact and woo customers at the start and long term.
Solution
NetOn has rolled out the full range of online solutions for Bright Night Gin allowing them to be digital first and improve their businesses and customer service. NetON has
- designed a logo and labels for their gin bottles and expressions
- built a customisable online store to showcase the products and make it easy for customers to put an order
- ran social media campaigns and social media posts to generate brand awareness
- created videos and reels to take advantage of viewers in youtube, instagram reels and tiktok
- setup CRM to make it easy to track orders, deliveries and invoices
Assets
- Logo and Branding
- Bottle labels and shipping box packaging
- eCommerce website
- Instagram/Facebook posts
- Instagram reels/ tiktok videos
- Email Marketing
- CRM and invoicing
- Cocktail books
- AI based graphics
- Merchandise design
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Krispy Kreme South Australia
Background
Krispy Kreme is one of the most iconic doughnut brands in the world and in Australia. Krispy Kreme’s story began in the late 1930s, when Vernon Rudolph, the man responsible for these heavenly delights, bought a secret recipe for yeast raised doughnuts off a French chef in New Orleans. The first Krispy Kreme store to open outside of USA was in Australia.
Brief
Krispy Kreme South Australia opened its first store in 2014, and in 2018 with a really good brick and mortar presence were looking to take their model online. There were a number of considerations to make sure that the eCommerce solution delivered and connected to all parts of the business.
Solution
NetON built a eCommerce solution that fit all the business requirements of Krispy Kreme South Australia including
- Allow customers to order today and receive freshly baked doughnuts tomorrow morning
- Allow customers to sign up to Friends of Krispy Kreme
- Allow business customers to setup fundraising
- Allow customers to order custom designed doughnuts for events etc
- Allow customers to mix and match and fill up their own doughnut box
- Connect eCommerce solution to other parts of the company such as finance, CRM, marketing etc
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Sello CRM
Background
Sello is a custom built CRM built for small businesses and sellers.
Sello CRM features
Account & Contact Management
Lead and opportunity management
Quotes and Invoicing
Products & Inventory
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Fauto
Driven by a collaborative, genuinely innovative unit-trust model, FAUTO will be Australia’s leading automotive finance company. FAUTO will be the preferred funding platform for customers, dealers, mortgage brokers and other key introducers. Customers will be offered an optimised product range and quality service. Dealers and introducers will enhance the profitability of their client relationships with genuine intimacy.
