Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of improving your overall site to increase the volume of traffic to from Search Engines (Google, Yahoo, Bing) via natural or organic Search.
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Search Engine Marketing

While search engine optimization can improve your rankings on Google, Microsoft and Yahoo, it is very hard to land on the front page of Google and Microsoft. So you can take the easy road an spend some money on Google and buy clicks to your website.
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