Magento eCommerce full feature list

Catalog Management

  • Display simple, configurable (e.g., choose size, color, etc.), bundled, and grouped products
  • Display virtual products
  • Include downloadable/digital products with samples
  • Define unlimited product attributes
  • Create pre-defined attribute sets for quick product creation
  • Easily manage inventory with support for backordered items
  • Receive notification when inventory needs to be replenished
  • Choose out-of-stock messaging and display options
  • Define minimum and maximum product quantities that can be added to the cart
  • Mass-assign a value to multiple products for batch updates to products
  • Automatically resize images and include watermarking
  • Use advanced pricing rules and get support for special prices, customer group prices, and tiered pricing
  • Rewrite and redirect search results if customers are searching and receiving no results
  • Moderate reviews and product tags
  • Allow customer personalized products – upload images and text for monogramming, etc

Catalog Browsing

  • Filter products in categories and search results by price range, brands, color swatches, and other attributes with layered/faceted navigation
  • View product category items in grid or list format
  • View product comparisons with history
  • Display a recently viewed products module Add breadcrumbs
  • Define search synonyms to expand search results
  • Add a popular search terms cloud
  • Add breadcrumbs
  • Define search synonyms to expand search results
  • Add a popular search terms cloud

Product Browsing

  • View multiple images per product
  • Zoom-in on product images
  • Include swatches to show colors, fabrics, and more
  • Set related products, up-sell, and cross-sell
  • Display stock availability
  • Show pricing tiers
  • Show product option selection
  • Include grouped products view
  • Include option to add product to wish list
  • Add Facebook, Twitter, and email links for sharing products

Marketing, Promotions and Conversion Tools

  • Set related products, up-sells, and cross-sells
  • Set promotional pricing for specific stores, categories, customer groups, or products
  • Create flexible coupons for specific stores, customer groups, time periods, products, and categories
  • Export coupon codes for offline distribution, email, newsletters, and more
  • Track and report coupon usage
  • Set multi-tier pricing for quantity discounts
  • Get minimum advertised price (MAP) support
  • Offer free shipping options
  • Bundle products
  • Create customizable category landing pages
  • Show recently viewed and compared products
  • Showcase new items with dynamic new product lists
  • Save unpurchased items for the shopper’s next visit with persistent shopping cart
  • Create newsletters and manage their distribution
  • Add Facebook, Twitter, and email links for sharing products

Checkout, Payment and Shipping

  • Use one-page checkout
  • Use guest and registered user checkout
  • Ship to multiple addresses in one order
  • Add option for account creation at beginning of checkout
  • Get SSL security support for orders on both front-end and back-end
  • Save shopping cart
  • Accept gift messages per order and per item
  • Show tax and shipping estimates in the shopping cart
  • Save credit card method for offline payments
  • Authorize and charge upon shipment or checkout
  • Integrate with multiple PayPal gateways
  • Integrate with Authorize.net
  • Accept checks and money orders
  • Accept purchase orders
  • Get additional payment extensions through Magento Connect
  • Select PayPal Credit as a payment option
  • Integrate shipping with label printing for all major carriers
  • Receive real-time shipping rates from UPS, UPS XML (account rates), FedEx (account rates), USPS, and DHL
  • Specify allowed destination countries based on shipping method
  • Set flat rate shipping per order or item
  • Set table rates for weight, price, destination, and number of items
  • Provide free shipping
  • Provide on-site order tracking from customer accounts

Site Management

  • Control multiple websites and stores from one administration panel
  • Define roles and permissions to control access to administrative features
  • Use the content management system to create and easily edit pages and content blocks
  • Choose from a wide variety of templates that are 100% customizable
  • Get support for multiple languages and currencies
  • Set tax rate based on location, product type, or customer group (i.e., wholesale vs. retailer)
  • Use a Web Services API for easy integration between Magento and third-party applications
  • Batch import and export catalog and customer information
  • Add CAPTCHA functionality to help prevent automated software from attempting fake logins

Customer Accounts

  • View comprehensive account dashboard
  • Choose default billing and shipping addresses
  • Include address book with unlimited addresses
  • See order status and history
  • Allow re-ordering from account
  • View recently ordered items
  • Include sharable wish list
  • Manage newsletter subscriptions
  • View product reviews submitted
  • View product tags submitted
  • Access downloadable/digital products

Search Engine Optimisation

  • Automatically generate a Google sitemap
  • Create search engine friendly URLs
  • Take full control of URLs with URL rewrites
  • Create metadata for products, categories and content pages

Customer Service

  • Use Contact Us form
  • Create and edit orders from the admin panel
  • Provide feature-rich customer accounts
  • See order history with status updates
  • View order tracking from account
  • Create customizable transactional emails for order status,
  • account updates, password resets, and more

Order Management

  • View, edit, create, and fulfill orders and/or invoices from the admin panel
  • Create multiple invoices, shipments and credit memos per order to allow for split fulfillment
  • Print invoices, packing slips, and shipping labels
  • Enable customer service representatives to create orders and customer accounts, and update products and coupons in customers’ shopping carts and wish lists
  • Receive email notifications and RSS feeds with order status
  • Create custom order status labels to track progress

International Support

  • Receive support for localization, multiple currencies, and local tax rates
  • Receive support for accented characters and right-to-left text
  • Get product with six translations (French, Dutch, German, Spanish, Portuguese, Chinese)
  • All possible languages supported
  • Configure list of allowed countries for site registration, shipping, and billing
  • Support fixed product taxes, such as WEEE/DEEE in the EU
  • Automatically calculate tax for transactions in the EU with VAT-ID validation2
  • Use EU cookie notification to simplify EU Privacy and Electronic Communications Directive compliance

Analytics and Reporting

Receive support for Google Universal Analytics
Access the following reports through the admin
dashboard:

  • Sales report
  • Tax report
  • Abandoned shopping cart report
  • Best viewed products report
  • Best purchased products report
  • Low stock report
  • Search terms report
  • Product reviews report
  • Tags report
  • Coupon usage report
  • Total sales invoiced report
  • Total sales refunded report

Mobile Commerce

Responsive Design
Quickly create a site optimized for any device using an included base responsive design reference theme
The responsive design:

  • Can be easily customized for a faster time to market
  • Includes all major flows, product types, and features
  • Reduces long-term maintenance costs and eases site updates
  • Offers SEO benefits by using Google’s preferred approach to optimize mobile sites
  • Enables customers to read notifications and promotional mailing on mobile devices through responsive emails and newsletters