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Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin. Google Analytics gives your marketing team, insight into your website and your visitor behaviour. This allows you to understand […]
Looking for a resource to making sure your B2B website is setup for success.. It’s finally here! Do you have a B2B website but don’t have a business? Your B2B website is the central hub for all your business activities. Your B2B website should work for you. It should attract relevant prospects and convert prospects […]
Adding a user to a Google Analytics profile allows that user to view reports for the website/profile by logging into their analytics account. Adding an admin means that they can add new users, create new reports etc. Here is how to add a user/admin Go to google.com/analytics and log in Once logged in, select the […]