Double the traffic, more than double the conversions
At NetON, we thrive on delivering tangible results through tailored digital marketing strategies. One of our recent success stories involves a large, established company that engaged us to enhance their SEO, improve their rankings, and generate higher traffic. Despite the challenges associated with optimizing a substantial and established site, we achieved remarkable outcomes. Here’s a detailed look at our approach and the impressive results we delivered.
Challenge: Improving SEO for a Large, Established Site
Optimizing SEO for a large, established website poses unique challenges. Established sites often have entrenched content structures and legacy SEO practices that require careful adjustment. Our client needed a comprehensive SEO strategy to boost their search engine rankings and increase traffic, ultimately driving more leads.
Our Approach: Comprehensive Keyword and Site Optimization
To address these challenges, we implemented a multi-faceted SEO strategy that focused on both technical and content optimization:
- Keyword Research:
- Industry-Specific Analysis: We began with thorough keyword research tailored to the client’s industry. This involved analyzing their current keyword performance and identifying gaps.
- Top Searched Keywords: We compiled a list of the most searched keywords in Australia relevant to the client’s business. This list served as the foundation for our optimization efforts.
- Site Optimization:
- Content Enhancement: We integrated the identified keywords into the website’s content. This included updating meta tags, headers, and on-page text to target the chosen keywords while maintaining the site’s aesthetic appeal.
- Aesthetic Considerations: While optimizing for SEO, we ensured that the site’s design and user experience remained visually appealing and user-friendly. This balance between functionality and aesthetics is crucial for retaining user engagement.
- Conversion Rate Optimization (CRO) Metrics:
- Enhanced Tracking: We implemented advanced CRO metrics to track which keywords were driving lead generation. This involved setting up custom conversion goals in Google Analytics to measure specific actions such as form submissions and contact requests.
- Volume Ranking Metric: In addition to standard keyword ranking reports, we used a volume ranking metric to assess keyword performance by search volume. This allowed us to prioritize high-impact keywords that could drive significant traffic.
Results: Doubling Traffic and Boosting Lead Generation
After six months of rigorous SEO optimization, the results were outstanding:
- Traffic Increase: We achieved a 100% increase in website traffic. This significant boost in traffic is a testament to the effectiveness of our keyword integration and site optimization strategies.
- Improved Rankings: The client’s search engine rankings improved substantially, with many targeted keywords reaching the first page of search results.
- Enhanced Lead Generation: With the increase in traffic, the client experienced a notable rise in lead generation. The CRO metrics provided valuable insights into which keywords were most effective in driving conversions, allowing for further optimization.
Conclusion: Achieving Success through Strategic SEO
Our work with this large, established company highlights the power of a well-executed SEO strategy. By conducting thorough keyword research, optimizing site content, and implementing advanced CRO metrics, we were able to double the client’s traffic and significantly enhance their lead generation efforts.
At NetON, we are committed to delivering customized digital marketing solutions that drive measurable results. If your business is looking to improve SEO and boost online traffic, contact us today to learn how we can help you achieve your goals through strategic optimization.