5 point SEO checklist for a new website

Search Engine Optimisation (SEO) is crucial for improving the number as well as the quality of traffic to your website through organic search results. Although the concept of SEO is fairly new, i.e. it only caught the wind in the 2000s, SEO today has a huge role in digital marketing. If you are planning to build your brand on the internet or just create a photo or blog sharing website, you need to know the basics of SEO.

We get asked all the time for a handy SEO checklist for when you are launching a new website. So we thought we would come up with a checklist of five things you can do to make sure your new website is getting its SEO right.

We will keep this at 5 SEO tips to make sure you can do this without spending a lot of time.

1. Title tags and meta descriptions

Usually all new CMS’es do this automatically now. However you still want to check and make sure that all your pages have relevant Title and Meta Description tags. Don’t have all your page titles saying your company name for example.

Title tags and meta descriptions also help to improve click-through rates. This can be done by enticing people to click on your link rather than your competitors’ link by creating a much more engaging title or description. You need to make sure that every page has a title and description set up. This will help users navigate through the page more easily as well as enable search engine crawlers to move through your website faster.

2. Google Search Console

Signing up with Google Search Console will provide you with a set of tools and reports that will help you measure your website’s Search traffic and performance. The Search Analytics feature will help optimize your content so that your content ranks higher in Google Search results.

It will also send you alerts on any issues on your website and will help you fix them. With the Search Console, you will be able to better understand how Google looks at your website and hence optimize your website accordingly.

One handy info you also get is what keywords users are finding your site with. If they are not relevant, you need to fix your keywords, titles and content.

3. Device optimization

Optimizing your content for mobile devices is very important, especially considering Google’s recent initiation to index mobile-first. What this means is that Google’s ranking system will now typically look at the mobile version of a page’s content to evaluate its relevance to the user. Mobile optimization, therefore, plays a significant role in helping a website shine on Google search results.

4. Google Analytics

Google Analytics is an important tool used for website optimization. This web analytics service allows you to track and record user activity on a website such as a website traffic, session duration and bounce rate. The information from Google Analytics has shown to have a great deal of impact on the website’s performance.

5. HTTPS security

The whole world wide web is moving towards encrypted connections. Google has been recommending websites to use https for over 2 years now. We still see some sites going live without https. So please make sure your site has https when going live. With a plethora of new technology, this is usually free and only takes about 15 minutes now.

What is Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of tweaking your website content to help search engines index your site better and eventually help users find your website through search engines such as Google, Bing and DuckDuckGo.

NetON’s Search Engine Optimisation(SEO) Services

NetON uses ethical Search Engine Optimisation techniques recommended by Google for all our SEO offerings. The primary SEO objective currently is creating authentic valuable content rather than over-optimised and over-filled content. Our SEO offerings include Keyword Research, Competitor Research, User Research, On page analysis, On-page Search Engine Optimisation, SEO Copywriting, Keyword Ranking tracker, mass content optimisation, old content revitalisation and finally Analytics and Measurement to see what results you are getting from your SEO efforts.

We have built our own On-page SEO Tool (NetON BOLT) that helps us identify the issues with your page and fix them.

We have been improving keywords rankings for our clients in Melbourne and Sydney for over 10 years.

Learn about our SEO Melbourne Services and request a quote.

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SEO rankings from within WordPress

With Google now using HTTPs as standard, its tougher to see what keywords visitors are using to get to your site from Google. To combat this issue, we have had a Keyword ranker that we have been using for our clients for a while. We have now integrated the SERP ranking tool directly into WordPress, which means that if you have a WordPress site with us and want us to track Keyword Rankings for your site, it will show up in your admin panel inside WordPress. However if you would not want to access it via WordPress or you are not hosting your site with us, you can also access this data using a secure url, our Project Manager Platform, our Mobile app or through the NetON Pulse Dashboard.

keyword-rankings

Here is all the data that you would receive for any keyword:

  • Current Rankings in Google Australia (google.com.au)
  • Current Rankings in Bing/Yahoo Australia
  • How the rank has changed on the last day
  • How the rank has changed on the last week
  • How the rank has changed on the last month
  • Keyword Density analysis for the keyword on your site
  • Url Analysis to see areas of improvement from SEO perspective

Please get in touch with us to find out more…

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serps

Rankings update every 24 hours and show you a trend of how they have changed over time.

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Magento Commerce Series Part 1: Getting More visitors to your site

Now that you have your Magento Online Store, what next? How do you sell your products more? Here are some ideas:

1. Make sure your Magento/Online store is well SEO optimised

SEO Components

Make sure that all of your pages have

  • Page titles
  • Page Descriptions
  • Keywords (optional)

Make sure all of your categories have

  • Keyword Meta Titles
  • Descriptions
  • Images if appropriate

Make sure all of your products have

  • Keyword Meta Titles
  • Short and Long Descriptions
  • Multiple optimised images
  • As much description as you can

Google Webmaster Connection

Google Webmaster helps you identify how well your online store is indexed by Google and what problems Google might be having with indexing your website properly. To get an overview of your site in Google Webmaster, you will need to verify that you own the site.

Google Analytics

Add your Google Analytics id in the Magento Backend to see how many visitors are coming to your site and how they are finding it.

To view how to change SEO Components and connect your store to Google Webmaster and Google Analytics, please get in touch with us, or log into your admin area and look under help.

2. Supporting Content for Pages

Lets say you sell TVs. You need to have at least these pages:

  • Product pages, which has all the information about the TV and tech specs and photos and videos.
  • Category Pages, which as all the information about what is a TV and what range is available
  • Sub Category Pages (LCD TVs, 3D TVs) which further define the product and allow Google to rank your pages higher
  • Attribute Listing Page (optional)
    A TV might have an attribute (LCD / Plasma) you can then turn this into two CMS Pages (one for LCD TVs which has all the description for LCD TVs and a dynamic listing of all LCD TVs and another Similarly for Plasma TVs).

3. Blog

A blog will help you talk about new products and anything relevant to your target customers. You can

  • talk about new products
  • compare your most popular Product A vs Product B
  • write about lifestyle interests of your customers
  • discuss events that you are having

etc

4. Adding content to GetPrice, shopping.com.au etc using Magento Extensions

Magento has a lot of inbuilt extensions which help you push your products to sites such as

  • GetPrice.com.au
  • myshopping.com.au
  • Google Base etc

This will mean that your products will be featured on Australia’s price comparison sites for free. If you are competing on Price, this is a great advantage. If not, you would want to be more selective about where you are pushing your product listings.

5. Connect Facebook with Magento/Online Store

Set up your Magento Store to automatically push any new products to Magento. If you don’t have the resources to do this, you can always set up a business Facebook Fan Page and

  • put up Facebook timeline posts when you add new Products to Magento/Online Store
  • post events information to Facebook TimeLine
  • post any milestones to Facebook Timeline
  • Add a like button to your Product, Category and Information pages.

6. Connect Twitter with Magento/Onilne Store

  • Set up your Store to push a tweet when you add a product or do it manually.
  • Add tweet buttons to all the pages of Your online store.

7. Run Search Engine Marketing/Social Media Campaigns

If you product is superior to competitors and your site looks more professional or has a better brand, put aside some budget and set up campaigns in Google Adwords and Bing/Yahoo Search Marketing. You can also set up Facebook Marketing campaigns

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