Content Marketing Platform

Content Marketing Platform – the background

The search for a Content Marketing Platform

Since last year, we have been heavily involved in Content Marketing. We have worked with a number of clients in improving their content marketing to make it more authentic, custom focused, conversion focused and measurable. However over time, the excel spreadsheets and word documents became a non-effective issue on their own. We started looking for a content marketing solution and at the time, the solutions we looked at were not a fit for us for the following multiple reasons:

  • Too complicated to setup; while most platforms did fit our early needs, the sales cycle and setup was too complicated for us to move on them quickly.
  • Too expensive; If a platform did fit our needs, it was usually too expensive to justify our Return on Investment.
  • Didn’t cover the basics; Some platforms just didn’t cover the basics, we needed something that will help us create ideas, not just organise content that we had already

Our inbuilt Content Marketing Platform

We decided to build our own platform to see if we can create a solution that fits our exact needs. We spent a few months building a MVP product that we were happy with and worked for us. It was easy for us to come up with ideas, assign them to our pool of writers, analyse them for seo and publish them. We also built a functionality to generate content ideas, keep track of competitors and use inspiration boards to make it easy to create content.

Launch of the new Content Marketing Platform

We are now launching the new Content Marketing Platform for end Clients and Agencies in Australia. We are offering the platform for a introductory fee and looking for clients who will use the platform and help us guide it to be better and more efficient.

Features of the new platform

The focus of the platform is to make it easy for you to come up with content ideas, turn them into converting content and then publish them. That said, under the hood there are a lot of features that help you manage the process and measure/analyse the effectiveness. Plus we haev a local Australian support team to answer any questions.

Please click here to view the list of features

Request a demo

We will be running demos of the platform from the first week of February. We would love to show what we have built and see if it fits your needs, please reach out at and we will setup a quick session to take you through the platform.

6 Top Systems and Development Improvements for 2020

At NetON, at the end of the year, while our clients are on holidays and it’s a bit quieter, we always spend time reviewing our processes and improving them. All this is done to make our processes faster and more efficient. This makes our projects faster for our clients and more economical. We also spent a considerable time this holiday break looking at our gaps and how we can improve our processes.We also made a number of improvements to provide better and faster development and marketing services this year.  Looking at what was done, it feels like we are starting the year with a bang. Here is what we have fixed/rolled out this time

Better wireframe builder

Wireframes are usually clunky. They take a while to build and dont accurately reflect how the final product will be rolled out.  There are a number of platforms that provide wireframes but mostly the end result doesn’t reflect on the initial work because they don’t accurately reflect on the amount of work and estimated cost. This year, we have taken this onboard and built our own wireframe system which is faster and accurately reflects the clients budget and the end result of the application/product. We have tried to make the wireframe platfrom as close to the final look and feel that you will get when we deliver the project. 

Collaborative feedback on WireFrames

As part of our new wireframe builder version 2, we have also introduced a built in feedback collector which allows multiple users to provide feedback in real time for the iteration of the wireframe. No more emails, no more excel files and no more word documents (yikes). It’s all handled in a single screen and easy to access, review and make sure that nothing is lost between the cracks. We expect this new process to speed up eCommerce development, WordPress Development and most Marketing Automation processes. When wireframes change, there is a new feedback screen but it also carries over previous feedback that wasn’t incorporated.  

Ad visualiser for faster generation of ads

As part of our offering, we are doing a lot of Ads for our clients on a number of platforms. We setup Google Adwords Ads, Google Display Network Ads, Google Remarketing Ads, Facebook Ads, Facebook Remarketing Ads, Instagram Ads, YouTube Ads and LinkedIn Ads. The problem with working with multiple platforms is that you lose sight of the bigger picture pretty quickly and start spewing out ads based on platform rather than based on what you want to achieve from the Ads. We have now pulled all the ads into a single platform so that when we build Ads for you, they are cohesive, have the same brand messaging, have the same call to actions but can be deployed on multiple platforms.

Content Marketing platform that helps you generate more content

We are also rolling out our new Content Marketing platform codenamed “Hugo”. We have been more and more involved with our clients in content strategy, content development and Content Marketing. We are rolling out the platform we use ourselves to our clients and agencies. The platform makes it easier to come up with content ideas, assign them to your team or external content developers, approve content, roll out content and review content. The platform also has calendars to see what content is planned for the next 6 month or 12 months and a sneaky way to keep an eye out on what content your competitors are pushing out. 

Content Marketing platform helper

As part of our content marekting platform, we have also built a “smart AI” to help with the Content Marketing. It’s like having someone reminding you of generating content, doing summaries, doing smart titles and coming up with ideas for your Content Marketing. We are only demoing this to clients who are interested in our Content Management platform, so if you would like to know more about this, please send us an email at info@. 

Marketing Automation emails, forms and landing pages builder

We provide a lot of Australian companies support with their Marketing Automation platforms mostly Pardot and Marketo. We are constantly building Emails, Forms and Landing Pages for such Marketing Auatomation campaigns that we do. To speed up delivery of these campaign assets, we have now setup a templated builder that helps us generate Landing Pages and Emails quickly and also allows us to provide our B2B clients with DIY templates that they can use in their Marketo instance to create emails quickly and effectively. 

General Sales and Service Improvements

We have also improved our sales and customer service to provide quicker quotes, invoices as well as faster responses to issues. 

Content Marketing Agency in Melbourne

NetON is a leading Content Marketing services company based in both Melbourne and Sydney. We have worked with Australian and International clients in their Content Marketing for over 10 years. Our Content Marketing methods use the best industry practices and aim to deliver successful results and higher conversion for our clients.We have been providing high-quality Content Marketing services to companies big and small for over 10 years with clients ranging from the biggest Australian companies to family-owned local businesses.

5 point SEO checklist for a new website

Search Engine Optimisation (SEO) is crucial for improving the number as well as the quality of traffic to your website through organic search results. Although the concept of SEO is fairly new, i.e. it only caught the wind in the 2000s, SEO today has a huge role in digital marketing. If you are planning to build your brand on the internet or just create a photo or blog sharing website, you need to know the basics of SEO.

We get asked all the time for a handy SEO checklist for when you are launching a new website. So we thought we would come up with a checklist of five things you can do to make sure your new website is getting its SEO right.

We will keep this at 5 SEO tips to make sure you can do this without spending a lot of time.

1. Title tags and meta descriptions

Usually all new CMS’es do this automatically now. However you still want to check and make sure that all your pages have relevant Title and Meta Description tags. Don’t have all your page titles saying your company name for example.

Title tags and meta descriptions also help to improve click-through rates. This can be done by enticing people to click on your link rather than your competitors’ link by creating a much more engaging title or description. You need to make sure that every page has a title and description set up. This will help users navigate through the page more easily as well as enable search engine crawlers to move through your website faster.

2. Google Search Console

Signing up with Google Search Console will provide you with a set of tools and reports that will help you measure your website’s Search traffic and performance. The Search Analytics feature will help optimize your content so that your content ranks higher in Google Search results.

It will also send you alerts on any issues on your website and will help you fix them. With the Search Console, you will be able to better understand how Google looks at your website and hence optimize your website accordingly.

One handy info you also get is what keywords users are finding your site with. If they are not relevant, you need to fix your keywords, titles and content.

3. Device optimization

Optimizing your content for mobile devices is very important, especially considering Google’s recent initiation to index mobile-first. What this means is that Google’s ranking system will now typically look at the mobile version of a page’s content to evaluate its relevance to the user. Mobile optimization, therefore, plays a significant role in helping a website shine on Google search results.

4. Google Analytics

Google Analytics is an important tool used for website optimization. This web analytics service allows you to track and record user activity on a website such as a website traffic, session duration and bounce rate. The information from Google Analytics has shown to have a great deal of impact on the website’s performance.

5. HTTPS security

The whole world wide web is moving towards encrypted connections. Google has been recommending websites to use https for over 2 years now. We still see some sites going live without https. So please make sure your site has https when going live. With a plethora of new technology, this is usually free and only takes about 15 minutes now.

What is Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of tweaking your website content to help search engines index your site better and eventually help users find your website through search engines such as Google, Bing and DuckDuckGo.

NetON’s Search Engine Optimisation(SEO) Services

NetON uses ethical Search Engine Optimisation techniques recommended by Google for all our SEO offerings. The primary SEO objective currently is creating authentic valuable content rather than over-optimised and over-filled content. Our SEO offerings include Keyword Research, Competitor Research, User Research, On page analysis, On-page Search Engine Optimisation, SEO Copywriting, Keyword Ranking tracker, mass content optimisation, old content revitalisation and finally Analytics and Measurement to see what results you are getting from your SEO efforts.

We have built our own On-page SEO Tool (NetON BOLT) that helps us identify the issues with your page and fix them.

We have been improving keywords rankings for our clients in Melbourne and Sydney for over 10 years.

Learn about our SEO Melbourne Services and request a quote.

WordPress 5.2 has just dropped with more security than you can shake a stick at

WordPress 5.2 has just dropped :). This is a major security release for WordPress and needs to be rolled out to all sites immediately. The new release is named “Jaco” in honour of renowned and revolutionary Jazz bassist Jaco Pastorious.  If you want to listen to Jaco, please find a video at the end of this post to listen to while we work on updating your site 🙂

Our team will be working on making sure your site is up to date with the new security release and making your WordPress website secure. You and your team will be notified when the upgrade is complete.

This Security Release version focuses on Making WordPress more secure from malware and attacks while helping you run it error-free.

We are really excited about all the new security features that web designers have been waiting years for on this Security Release.

In this post, we will look at what’s new in WordPress 5.2, and which features you should notice or play around with after updating to this version.

To view all the updates, bug fixes and new features included in this new version, please visit on over here.

Lets find out what new features are available in WordPress 5.2.

Whats new in WordPress 5.2?

This latest update of the most popular website CMS in the world comes with the following features:

Site Health Check

Site Health Check feature has had an update from the previous version and now has two new pages to help debug most configuration issues in WordPress. These new pages give you site status and recommendations as well as overall info on your site which includes directories, drop-ins, active themes, themes, plugins, media handling, server, database, wordpress constants and filesystem permissions.

WordPress Site health check

WordPress site health info

PHP Error Protection

This update builds up on previous error protection and allows an administrator or developer to safely fix 500 errors or “white screen of deaths”. This update also bring the recovery mode which allows you to log in without plugins/themes.

Minimum PHP version

With WordPress 5.2, the minimum php requirement is now 5.6.20. Using a later version of php makes your site safer and faster. So please make sure that your PHP is upgraded before you run this update.

Other updates

There are a host of other updates mostly focused on developers and making it easy for them to develop your site easier such as a new theme page template, a conditional function, two css classes, a new body hook (wpbodyopen) and addition of webpack and babel configurations under scripts.

About WordPress

WordPress is the most popular website CMS in the world. The latest version of WordPress has been downloaded more than 50 million times. Did you know that 60% of all CMS run websites run on WordPress.

NetON WordPress Security Release Update Policy

WordPress security is one of the most important considerations for us. We want to make sure that your WordPress website is safe, malware free and attack-resistant. The NetON team will immediately update your WordPress website installation on our hosting as we do with any Security Release.

The new Security Release 5.2 of WordPress makes your site safer and faster. If your WordPress site is not hosted with us, you should upgrade your PHP asap and update your WordPress to the latest version.

NetON WordPress development services

NetON is proud to provide a 360 degree solution of WordPress development in both Melbourne and Sydney Australia.

We offer WordPress Website Development, WordPress Website Design, WordPress Website Hosting, WordPress security, Maintenance, WordPress SEO Optimisation and Upgrades.

Whether you are starting a small blog or an enterprise fortune 500 company, we can help build and maintain your WordPress website for the best results online.

Our WordPress websites are customised based on your busines and you requirments. We have built large scale eCommerce websites, traffic generating/ad revenue websites, community building websites, Business 2 Business Websites and Business 2 Customers website. All of them are completely different in their lead generation and revenue models.

Please reach out to one of NetON’s Account Managers for more of our services.

Our contact details are on the Contact Us Page.

WordPress 5.2 Demo website

Want to try out all the new features :).

NetON maintains and upto date demo site of the latest version of WordPress that you can browse through.

Click here to view WordPress Demo site“.

Please ask us for a username/password to test the site. This will let you test run all the new features without putting your live website at risk.

And here is a tune from Jaco Pastorius to listen to while we are updating your site:

WordPress 5.2 Beta Released, whats coming in WordPress 5.2?

The newest Beta Release for the most popular website CMS in the world is expected to be released this month. We have been following the release notes and development of 5.2 closely and have listed the new features and development here.

WordPress 5.2 comes with a number of new features as listed below and focuses on fixing existing bugs and introducing some new features to the block editor.

This article will feature all the features and screenshots of WordPress 5.2. We are really excited about all the bug fixes on the Gutenberg editor, allowing admins to login in case of site errors and all the speed improvements on this Beta Release.

Please note that WordPress 5.2 is still in development. Not all features and enhancements listed below are guaranteed to make it in the final version.

What new features are coming up in WordPress 5.2?

This latest update of the most popular website CMS in the world comes with the following features:

Updates to the Gutenberg/Block Editor

WordPress Block Editor, Gutenberg has been adding a lot of improvements and fixing a lot of the niggling bugs over the past few months and we feel like its come to the point where its fully usable. Here are the new updates to the Block editor

  • 35% faster load time for larger posts and 100% faster keypress time
  • Addition of 5 new blocks, Rss for displaying rss feeds, Amazon Kindle embed block, Search Block, Calendar block for displaying calendars and a tag cloud block for displaying tag clouds
  • Allowing hiding blocks using the block manager. This allows you to hide the blocks you don’t usually use.
  • Block editor is also coming to the WordPress mobile app to allow you to make changes easily from your mobile devices

Fatal Error Protection

If there is a fatal error on the website now, WordPress will pause the error and send a link to the admin allowing them to log into the backend and fix the issue. This is a very welcome feature and will help out a lot of web devs because logging into FTP was a massive pain and would take a lot of effort.

Please note that you will need minimum PHP version 5.6 to run WordPress 5.2 website. So this is the best time to upgrade your PHP before WordPress 5.2 becomes available later this month.

About WordPress

WordPress is arguably the most powerful blogging and website content management system (or CMS) in existence today. 60% of all CMS run websites run on WordPress.

NetON WordPress Beta Release Update Policy

Our team will not be updating your WordPress site with this version until it is released. Please read through this post to see what is coming to WordPress, however noting that the final version may be slightly different from the Beta Release.

Please note that the NetON team won’t be updating your website with this version because this is not a final version. We will update your installation when the full production version is released.

NetON WordPress development services

NetON is proud to provide a 360 degree solution of WordPress development in both Melbourne and Sydney Australia. We offer WordPress Website Development, WordPress Website Design, WordPress Website Hosting, WordPress security, Maintenance, WordPress SEO Optimisation and Upgrades.

Our team has worked with small to enterprise companies in creating, managing and running successful WordPress websites in Australia and around the world. Our WordPress websites are customised based on your busines and you requirments. We have built large scale eCommerce websites, traffic generating/ad revenue websites, community building websites, Business 2 Business Websites and Business 2 Customers website. All of them are completely different in their lead generation and revenue models.

Please reach out to one of NetON’s Account Managers for more of our services.Please use the contact details on our Contact Us Page.

WordPress5.2 Demo website

We love checking out all the new features before a major release. We keep an upto date demo site with the latest (sometimes even nightly builds) of WordPress that you are welcome to have a look at.

Click here to view WordPress Demo site.

Please ask us for a username/password to test the site. This will let you test run all the new features without putting your live website at risk.

Setting up your signature in Outlook 2010

Step 1: Save the image on your computer to use as a signature.

Save the image that you want to use as your signature on your computer. If the image is online, you can right click on it and select “save picture as” as save it on your computer.

Step 2: Setup your details as the Signature

  • Open Outlook 2010
  • Click on File
  • Click on Options
  • On the popup that opens click on Mail on the left and click on signatures on the right hand side
  • If you already have set up a signature we recommend using the banner on top of the existing signature. If you haven’t click on New and give your signature a name (e.g Ansell Medical Signature)
  • Type your details in the box using the following syntax or copy and paste below

Firstname Lastname
Job Title, Department, Office
Phone: +61 03 9999 9999
Mobile: +61 0499 999 999
Company Name
Company Address

Step 3: adding image

Now put your cursor where you want the signature to appear and click on the insert image button which is immediately to the right of business card button. A popup will appear asking you to select the image. Please select the banner image that you saved in step 1.

Now we have to link this image so that your prospects go to the website when clicked.

Select the banner image and click on the link button which is immediately to the right of the insert image button. On the popup under address put the link url for the image.

Click on okay. Now on the same window on the top righ look for select default signature and make sure this signature is selected for both New Messages and Replies/Forwards.

Click on okay.

You have successfully set up your signature.

Whats new in WordPress 5

Each major version of WordPress comes with tons of new features and updates. WordPress 5 comes with one huge change since the original release of WordPress. A new and updated shiny editor: Gutenberg Editor. The story of WordPress 5 starts and ends with the new block based Gutenberg editor.

We are not talking about the German Inventor, or the free eBook library (which is fantastic by the way). We are talking about the new editor that comes shipped with WordPress 5 (although we believe that it is named after the German guy). Gutenberg editor brings a complete re-imagination and redesign of the WordPress editor. It is expected to change the way we create and deliver our content. It also goes beyond just being an editor and becomes a customiser allowing you to set layouts and add complex components.

Unfortunately, with big changes comes heaps of rebuilding work. It is hard to accept that a refined platform such as WordPress has to adapt to the ever changing internet space. Without innovation, everything loses its crown. Gutenberg editor is a massive leap forward and there are still more updates coming to make it even better.

Yes there are flaws to the editor and the release was rushed, but it offers a solid base to build upon.

The Gutenberg Editor

We have already covered most of the features of Gutenberg in our earlier post. Gutenberg provides everyone an improved page building and editing experience. With new updates, new functionalities and shortcodes will be introduced along with it. Plugins that are not currently compatible with the editor, will need an update. New Gutenberg-friendly themes will flood the themes market designed to accommodate the new features.

For more information on the Gutenberg Editor, please view our earlier post WordPress 5 Beta and Guterberg Editor Features

Twenty Nineteen (2019) – the new WordPress Theme

WordPress 5 also comes with the latest new theme -Twenty Nineteen. The latest theme is a minimal, responsive theme built on the Gutenberg editor. The focus is on typography and showcasing text and image combinations that loop a visitor into the site. We will be utilising all the blocks and combination of Gutenberg in our demo site (link down below). It will be on the Twenty Nineteen theme as well for you to test out and check.

Major Changes to Expect

Putting Gutenberg aside, WordPress 5 bring a more intuitive site-building experience. Because of the old classic editor, there has been a lot of website builders and hosted platforms cutting into WordPress’s market share. With 5, WordPress shoule improve improve the site-building functionality and stay ahead.

Also the ever improving Rest API will help developers create applications using the platform as a framework.

Theme creation will also be made easier and accessible, with lower barriers to entry for developers.

Parting thoughts on WordPress 5

While it doesn’t seem like there is a lot of changes on WordPress 5, if we look over the last year, the platform has really changed a lot. Since version 4, there has been market changes, widget updates, customiser, scheduling design changes etc.

While these changes are incremental, the plaform has improved a lot in the last year. The latest release has finally tackled the main issue it had: the rise of website builder plugins which slow down your site and cause a lot of bloating. The new WordPress 5 is a lean and healthy whole-website which does all the customisation by itself.

How to upgrade from WordPress 4

If you have a WordPress 4 website, you will need to be slightly careful when upgrading to WordPress 5. Depending on how complex your website is, we reocmmend one of two ways below

  1. If your website doesn’t have eCommerce, website builders and doesn’t have complex layout pages, then please install the Gutenberg editor first, change all the pages over to the new Editor then upgrade the platform.
  2. If your website has eCommerce, external website builders and/or complex layout pages, please wait a bit for all the plugins to update compatibility to the new version of WordPress. Please check all the plugins in the backend to make sure they work with thew new version of WordPress and then run an upgrade on a staging site. If everything works fine on the staging site, run an upgrade on your main site.

About WordPress

WordPress is arguably the most powerful blogging and website content management system (or CMS) in existence today. The latest version of WordPress has been downloaded more than 30 million times. 60% of all CMS run websites run on WordPress.

WordPress 5 Demo website

NetON maintains and upto date demo site of the latest version of WordPress that you can browse through. Click here to view WordPress Demo Site

WordPress Development Services

Neton is your go to team for any WordPress development services in Australia. Our team is constantly working on Website Development, UX/UI, Design, Hosting, Strengthening Security, running SEO OPtimisation on Websites and upgrading Core and Plugins. Whether you are starting a small blog or an enterprise fortune 500 company, we can help build and maintain your website for the best results online. If you have any questions, or if you need a quote, please don’t hesitate to contact us. Please call us or email us on the details on our Contact Us page.

WordPress 5 Beta 1 Release and Features

The newest Major Release for the most popular website CMS in the world WordPress is almost here with the latest release of WordPress 5 Beta 1. The newest version is a Beta Release and is  for the next major version 5 which is due sometime later this year. This release is aimed at bringing major changes and upgrades to the WordPress CMS. WordPress 5 Beta 1 comes with a number of new features as listed below and focuses on bringing major changes and upgrades to the WordPress CMS. We are really excited about the new shiny Gutenberg WYSIWYG editor on this Beta Release.

Whats new in WordPress 5 Beta 1?

This latest update of the most popular website CMS in the world comes with the following features:

A new shiny Gutenberg WYSIWYG editor

This beta release of WordPress 5 come with the shiny new Gutenberg WYSIWYG editor. This editor will eventually replace the current classic WYSIWYG editor that WordPress currently has. Here is a comparison of the two editors.

New Gutenberg Editor
Classic Editor

While Gutenberg editor has had it’s fair share of criticism, we love it here. It’s still a big buggy but its smooth, fast and does the basics.  We are using the Gutenberg editor to write this post. 

Features of Gutenberg Editor

Gutenberg has a number of features which make it easier for developers and website owners/marketing users. 

  • Utilising Gutenberg means that you are using less plugins.  So plugins for tables/ columns and page builders can now be removed completely because Gutenberg editor handles that for you.
  • Gutenberg is more user friendly. Yes it takes a few tries to get your head around it but once it’s done its very easy to use
  • The bugs that are there currently will get ironed out over time and it will work exactly as expected
  • Gutenberg uses blocks allowing you to modularise your content and use different types of contents in different blocks. The available blocks are listed below.
  • Gutenberg uses layout elements so that putting things side by side is a piece of cake. Also what you see in your screen is most likely how it will display to a user as well. 

Available Gutenberg Blocks

  • Paragraph block – For normal text
  • Heading block – For article and paragraph headings
  • Subheading block – For Subheadings
  • Quote Block – For setting up quotes
  • Image Block – For showing images by themselves
  • Gallery Block – To show multiple images and gallery
  • Cover Image block – To show a bigger image that covers the whole area
  • Video Block – To show videos
  • Audio Block – To show and embed audio files
  • Columns Block – To show multiple columns in the same row for layout
  • File Block – For file downloads, links and embeds
  • Code Block – To work on html code separately
  • List Block – To show a ordered or unordered bullet list
  • Button Block – To show buttons and call to actions
  • Embed Block – To show embedded code
  • Plus more block coming up…

A brand new Twenty Nineteen theme

With this new release comes the long awaited new Twenty Nineteen theme. This theme has been built to showcase the Gutenberg editor and we are a bit disappointed that this looks very similar to the previous theme. However we expect this theme to get better as WordPress 5 gets closer to release. 

WordPress Demo Website

Want to try out all the new features :).  We keep an upto date demo site with the latest (sometimes even nightly builds) of WordPress that you are welcome to have a look at. We have even installed the new theme so that you can check it out.  Click here to view WordPress Demo Site.

About WordPress

WordPress is arguably the most powerful blogging and website content management system (or CMS) in existence today. 30% of all new domains run on WordPress. 60% of all CMS run websites run on WordPress.

NetON Beta Release Update Policy

Beta releases of WordPress are good for testing by developers and not intended to be used on live websites. Please read through this post to see what is coming to WordPress, however noting that the final version may be slightly different from the Beta Release. Please note that the NetON team won’t be updating your website with this version because this is not a final version. We will update your installation when the full production version is released.

NetON WordPress development services

NetON offers a complete range of WordPress Services for Australian businesses. We are constantly working with our clients on WordPress Website Design, WordPress Development, Hosting, WordPress Security, SEO Optimisation for WordPress sites and upgrading Core WordPress and Plugins. We work with some of the smallest and the biggest companies in Australia and around the world and help them build and maintain their WordPress website to generate the best results for them. Please reach out to one of NetON’s Account Managers for more of our services. Please call us or email us on the details on our Contact Us page.

DuckDuckGo Search Engine Website Submission

Automatic website submission to DuckDuckGo

At NetON, we want to make sure that our clients get the best online exposure from our development work. We are always looking for new ways to improve your business. We are now rolling out a new way of better online visibility for you. The addition of this process in our development cycle will allow our clients to generate more online visibility from their websites and get their websites in front of more prospects and visitors.

What is a Search Engine

A search engine indexes websites, images and other files available on the Internet (World Wide Web). When a visitor searches for keywords on a search engine it will then display results based on its index. A search engine’s index is usually updated by crawling those websites,images and files and adding new content to its index.

What is DuckDuckGo

DuckDuckGo is an Internet search engine that emphasizes protecting searchers privacy. It also avoids the filter bubble of personalized search results. Google will give you results based on your demographic, activity and other history. DuckDuckGo will give everyone the same results for the same keywords. Because of a lot of data loss, hacking and data being sold to third parties, Privacy is a one of the biggest concerns for users online.

Here are some features of DuckDuckGo

  • DuckDuckGo doesn’t collect any of your personal information.
  • It doesn’t keep track of what you searched, so your searches are anonymous the whole time. There is no search history or any profile. Since there is no personal information, there is no information sold/gained access by third parties.
  • DuckDuckGo doesn’t give you filtered bubbled search results. While Google and other search engines show different results to separate users based on their profile, search history and other factors, DuckDuckGo shows everyone the same results based on the same keywords.
  • DuckDuckGo has grown 50% in 2017 and now serves 20 million daily search results.

So what do you get out of this change in process?

  • We do the website submission for you, when we build your website so you don’t have to worry about this in the future.
  • You will achieve better online visibility as a result of this
  • You will also be targeting a subset of users who only search on DuckDuckGo
  • You will be future-proofing your website as we expect DuckDuckGo’s search share to improve over time

NetON’s website development value additions

Submitting your website to DuckDuckGo is one of the many value additions you get from getting your website built with NetON. We have a checklist of 50+ items that we go through when building your website which means more time for you to focus on strategy and marketing of the website.


12 tips to boost Organic Search Engine Rankings in 2018

There are no shortcuts when we talk about Search Engine Optimisation (SEO). If you want visitors to discover your pages via Google, it is important to apply the right strategies. Strategies that appeal to your users and help Search Engines index them effectively.
Simply put, SEO is all about user intent. Search engines job is to assist users with results that are relevant to their search queries. So the most relevant pages to queries get higher position on the SERPs.
To get higher visibility in Search Engines, you must follow the right strategies. We have outlined critical SEO strategies below that are a must have for any webpage.

Most Critical Strategy: Quality Content

Writing a high-quality article should be a key aspect of any SEO strategy. Google has been moving in this direction in the last year. For Google, Search is a business and the search results are its products. The main function of the Google is to answer the people’s search queries. Google wants it done intuitively. Goal here is to get the most relevant answer faster to the questioner. That makes a search engine great.
Keywords are now a double edged sword. It is true keywords helps in finding the right content. But, nowadays, keywords are a kind of hindrance. Most marketers are misusing keywords on pages. So a page might be completely different to the keywords that the page is being pushed for. Also people don’t usually use the right or the same keywords to ask a question. That’s what all the Google algorithm updates are about. It’s not just about the keywords, its about the information on the page. Quality content thus leads to higher ranking and higher conversions.
Google specifically recommends that users
  • Build pages for users not search engines
  • Find out your niche value and build your website to stand out using that value
  • remove user-generated spam from the site
Google also recommends that you avoid these techniques
  • Automatically generated content
  • deceiving your users
  • using tricks to improve search engine rankings, ask yourself “Would I create this content if search engines didn’t exist?”
  • Link schemes
  • Creating pages with little or no original content
  • Cloaking and sneaky redirects
Your content should be
  • of High Quality
  • Device Friendly
  • Quick loading (view Site Speed Matters below)
  • Accessible (view structured content below)
Once you generate quality content, you still have to optimise it to the relevant keywords to help Google understand the page better.

Key Concept: Title Tags

Title tags in SEO are like the title of your book. It is the main piece of text that people use to identify the different pages or posts on your site. Not only, it allows you to give a name to every web page but also outlines the main purpose of the web page. The title that you enter in a title tag also appears when you share your web page on social media. The length of the title tags should be between 50-60 characters. A great title is what it is – great and relevant. It should attract people to click the moment that they see it in the SERPs.

Key Concept: Site Speed

The speed of the website is the first impression you make on the visitor. Visitors love a fast site. Google loves a fast site. If your website loads fast, you leave a strong first impression on the visitor. It’s pure psychology that fast websites are both reliable and professional. Speed relates to the trust, efficiency, and confidence. On the other side, a slow website is always thought to be unsafe, insecure, and untrustworthy. And finally, it is really difficult to turn around the negative first impression.

Key Concept: Structured Data

Your website is essentially a lot of html code. When Google is trying to make sense of the data, its very hard for it to make sense of exactly what the data in the page.
  • If there is an address, is that the company address? or are you talking about another company, or an event etc.
  • If there is an image or a social media link, is that for your own company vs a partner company?
  • You have a lot of articles in your pages, but is that products you sell, events you run, books you like etc
Google allows you to put structured data to help it identify what information you have on your page.
It allows you to specify items on your site such as
  • Corporate Contact Details
  • Corporate Logo
  • Social media links
  • and more…
It also allows you to specify what kind of repeating content is on your site
  • Articles
  • Books
  • Courses
  • Events
  • Facts
  • Jobs
  • Products
  • Recipes
  • Reviews
  • Videos
  • and more….
Making sure you have structured data and passed on to Google means better visibility for your business.

Key Concept: Responsive Site

It’s 2018. There is no excuse not to have a responsive site. More than half of your users should be consuming your content in mobile devices now. It’s a deal breaker when you visit a site on a mobile and then you have to enlarge it or make it smaller. Visitors hate it and in turn Google will not give your site higher preference. Google is moving towards a “mobile first” approach to websites, and so should you.

Key Concept: Site Security and User Spam

WordPress, while its the best thing to ever happen to CMS since sliced bread does have it’s challenges. The most glaring one is site security and user spam. It’s an easy fix but not properly fixed in most medium to small websites. Looks like Google is now putting that in focus and using it in its algorithms. So you need to make sure that
  • you have rolled out HTTPS (secure url)
  • you have closed your forms so that there is no spam bots filling it out
  • you have closed your comments so that there is no spam bots filling that out

Use Heading 1 tags

Header or H1 is the largest text on any webpage and serves as its page title. H1 tells the reader whether the subject matter is relevant to their interests or not. The H1 tells browser and Google that it is the largest and most important text on your page. It draws the attention of the visitor and tells visitor if they have landed on the right page or not. The thumb rule is that a visitor spends about 10 to 15 seconds on a particular page to look for the information they want. H1 has a direct impact on the search rankings. They are used to determine the quality of the webpage.

Heading 2 tags should expand on Heading 1 tags

H2’s must be related to H1 however they should not deliver the same thing. Instead, they must go deeper breakdown the title and content of the page. It is not necessary to use keywords in the H2 tags. They can be a descriptive variation of the keyword or could be a subcategory of it. Headings allow assistive technologies to navigate the page.

Canonical Tags

Canonical tags or canonical link elements assist the webmasters to prevent the duplicate content issues. In case, you have several versions of the same content, it is recommended that you must pick one version of the same and point it to the search engines. In this way, the duplicate content problem will be solved and the search engine will know which version is to be shown in the search results.

File Names and Alt Tags

Descriptive and keyword-rich file names are crucial for SEO of your page. With the improvement in the algorithms, nowadays, the search engines not only crawl the text on your webpage but also crawls your image file names. The alt text adds value to the SEO of your webpage. Try to optimize images with relevant keywords. It improves the ranking of your website. Images optimized with right alt text helps the online stores to show up their images in Google image and finally increase their sales.

XML Sitemap and Robots.txt File

Sitemap.xml and robots.txt are used for SEO. Both of them are the major part for any webpage. Sitemap.xml is used by search engines to learn website structure. If your sitemap.xml is properly optimized with valid URLs, it helps search engine crawler to crawl all the pages of your website. Robots.txt file tells web robots what pages on your website are restricted and allowed. In simple words, it tells the search engines what pages should be allowed and disallowed in your website.

Older strategies

Unique Meta Descriptions

Meta descriptions are HTML attributes. They are the concise summary of your webpage. The ideal length of meta descriptions is between 155 to 160 characters. They appear underneath the blue clickable links in a SERPs. However, in an attempt to answer the searcher’s query in a better way, the Google can pull meta descriptions from other areas on your page. Nowadays, meta descriptions have been included in a plenty of protocols including, Twitter Card, Open Graph, and more. But one thing, you must remember about the meta description is that they must be unique. Try to use a unique meta description on all pages.

Summary: A Strategic Approach to SEO

SEO is all about user intent. To be successful in growing your business online, generate quality content for your visitors questions.
By following the best practices, you tend to stay on the top even if the search engine algorithm is being updated. Finally, you’ll start seeing visible improvements in your company’s organic search engine visibility.

SEO by NetON Melbourne

We run Search Engine Optimisation for multiple Australian and Global companies. We have also built our own tools such as NetON Bolt SEO to help our clients optimise their web sites better and rank higher on your keywords. What we preach, we practice on our site Please reach out to us for any of your SEO Melbourne needs.