How to setup your Google Analytics Account

Google Analytics is a web analytics service offered by Google that tracks and reports website traffic, currently as a platform inside the Google Marketing Platform brand. Google launched the service in November 2005 after acquiring Urchin.  Google Analytics gives your marketing team, insight into your website and your visitor behaviour. This allows you to understand […]

Optimising Landing Pages with Analytics, heatmaps, mouse trails and A/B testing

Every business has a website, every business has microsites and landing pages. If you have a business, that is focused online,  most likely you have got heaps of these customer landing pages.  Also most likely money is being spent on building these pages, Search Engine Optimisation, Pay per clicks (PPC) and Social Media Marketing(SMM) to […]

How to add a user or administrator to a Google Analytics Account

Adding a user to a Google Analytics profile allows that user to view reports for the website/profile by logging into their analytics account.  Adding an admin means that they can add new users, create new reports etc. Here is how to add a user/admin Go to google.com/analytics and log in Once logged in, select the […]