Introducing NetON BOLT SEO Tool – On page SEO Tool

NetON is always focused on helping you generate higher Return on Investment from your marketing dollars. We are always thinking of better ways of improving your marketing efforts. NetON is proud to announce a new way moving forward in Marketing ROI.

This new technology that we have built ourselves from the ground up will be able to generate more ROI for our clients and act as a value add for being our client.

We love this new platform because it allows us to generate ROI for our clients faster than before by helping you improve your on page SEO.

We are now rolling out NetON Bolt SEO Tool for all our new projects. We can’t wait for you to try out NetON Bolt SEO Tool and give us your feedback on how it was able to generate higher keyword rankings via Search Engine Optimisation for you faster.

On Page SEO Tool - NetON Bolt

What is NetON Bolt SEO Tool

NetON BOLT SEO Tool is a full site SEO checker. It analyses your whole site and every single page against all the important SEO guidelines and provides information on how good your current SEO is on your site as well as how you can improve it.  So NetON BOLT SEO tool gives you

  • SEO score for your whole site as a whole and how good it is currently
  • SEO score for each of your individual pages
  • Prioritised task list on how you can improve your on page SEO on each page

Here are some features of NetON Bolt SEO Tool

  • Full site indexing and problem finding
  • Single page on page SEO check and listing of problems
  • Generating reports that allow on page SEO of page
  • Generating prioritised task list of on page SEO
  • Full site SEO score based on all sub pages on page SEO
  • Page SEO score based on different SEO components
  • Checking of Title Tags
  • Checking of Page Meta Tags
  • Checking of Meta Description Tags
  • Checking of Headings in pages
  • Checking of Keyword Density
  • Checking of Code vs Text ratio in pages
  • Checking of images in pages
  • Checking of alt tags of images in pages
  • Checking of internal links in page
  • Checking of external links in page
  • Checking of title tags in page
  • Checking page against focus keyword
  • Single and multiple keyword density on each page


Optimising Landing Pages with Analytics, heatmaps, mouse trails and A/B testing

Every business has a website, every business has microsites and landing pages. If you have a business, that is focused online,  most likely you have got heaps of these customer landing pages.  Also most likely money is being spent on building these pages, Search Engine Optimisation, Pay per clicks (PPC) and Social Media Marketing(SMM) to drive leads and customers to these landing pages.

One could argue that these are the most important online assets for any company. However the way businesses usually go about building and running these pages are not targeted to optimum conversion. Most likely the pages gets briefed first, goes to a designer, gets approved, Search Engine Optimisation, PPC and SMM get added at the end, to drive users to these assets.

There is usually minimal check up on these pages at the start, you then look at reports every few weeks, let the campaign run, collate full reports at the end of the campaign and compare that with other campaigns.  You probably look at overall clicks, form fill-outs or purchases, but not necessary user behaviour. The only time you may go back and change these pages is if the metrics were really different (read as bad different) from any other times for example if you are getting no conversion, bounce rates are unusually high etc.

While this works for most marketers, and is an industry standard, you are still not optimising your page to the full extent. As a marketer, you should be always trying to get the highest conversion on all of your assets right from the start of the campaign.  A 10% conversion on a page compared to a 5% conversion is twice the revenue for the duration of that campaign.

As such, at NetON we are happy to introduce a range of tools, that allows you to test your landing pages, get deeper insights into your conversion and study user behaviour on a much concentrated level. Using these, you are almost guaranteed to squeeze higher conversion from all of your digital landing pages.

NetON Analytics:

NetON Analytics allows you to get an in-depth understanding of user behaviour for each visitor on your site. You can view when person x comes from Google using keyword y, they go to pages a, b and c before filling out a form.  Usually we don’t look at this level of analytics but at the start of any campaign, we recommend that you at least look at a bunch of visitors page by page movements.

NetON heatmaps:

This is a new tool that we have just introduced, this gives you heat map information on your pages, mouse trail information, clicks on pages and scroll depth on your landing pages. Now you really know how many visitors go to the very bottom and look at that fantastic footer that you have crafted.

NetON heatmaps is available for all clients now and more information about the product is coming soon.

A/B Testing:

Finally the last thing you want to do is A/B test your site. We can strategise and create A/B  testing scenarios for you based on your content. Alternatively you can use our landing page platform to build pages yourself and run your own experiments. Does $10 off work better than 20% off on your product.  You can test all scenarios to make sure that you are using the right components that give you the highest return on your investment in you page.

Announcing the NetON B2B Engine

We have finally put years of successful B2B strategy, campaigns and execution that we have rolled out for a number of clients into a proper framework. We understand that as B2B company of 2013, Marketing budgets are tight, there are bigger expectations, more pressure, more platforms and less and less resources around the office. As such our engine helps you do more in less, generate higher quality leads and work off one single platform.

Our Services fit into most areas of your Conversion Funnel. Here is where we help you with more leads, more conversion and more retention.

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