5 point SEO checklist for a new website

Search Engine Optimisation (SEO) is crucial for improving the number as well as the quality of traffic to your website through organic search results. Although the concept of SEO is fairly new, i.e. it only caught the wind in the 2000s, SEO today has a huge role in digital marketing. If you are planning to build your brand on the internet or just create a photo or blog sharing website, you need to know the basics of SEO.

We get asked all the time for a handy SEO checklist for when you are launching a new website. So we thought we would come up with a checklist of five things you can do to make sure your new website is getting its SEO right.

We will keep this at 5 SEO tips to make sure you can do this without spending a lot of time.

1. Title tags and meta descriptions

Usually all new CMS’es do this automatically now. However you still want to check and make sure that all your pages have relevant Title and Meta Description tags. Don’t have all your page titles saying your company name for example.

Title tags and meta descriptions also help to improve click-through rates. This can be done by enticing people to click on your link rather than your competitors’ link by creating a much more engaging title or description. You need to make sure that every page has a title and description set up. This will help users navigate through the page more easily as well as enable search engine crawlers to move through your website faster.

2. Google Search Console

Signing up with Google Search Console will provide you with a set of tools and reports that will help you measure your website’s Search traffic and performance. The Search Analytics feature will help optimize your content so that your content ranks higher in Google Search results.

It will also send you alerts on any issues on your website and will help you fix them. With the Search Console, you will be able to better understand how Google looks at your website and hence optimize your website accordingly.

One handy info you also get is what keywords users are finding your site with. If they are not relevant, you need to fix your keywords, titles and content.

3. Device optimization

Optimizing your content for mobile devices is very important, especially considering Google’s recent initiation to index mobile-first. What this means is that Google’s ranking system will now typically look at the mobile version of a page’s content to evaluate its relevance to the user. Mobile optimization, therefore, plays a significant role in helping a website shine on Google search results.

4. Google Analytics

Google Analytics is an important tool used for website optimization. This web analytics service allows you to track and record user activity on a website such as a website traffic, session duration and bounce rate. The information from Google Analytics has shown to have a great deal of impact on the website’s performance.

5. HTTPS security

The whole world wide web is moving towards encrypted connections. Google has been recommending websites to use https for over 2 years now. We still see some sites going live without https. So please make sure your site has https when going live. With a plethora of new technology, this is usually free and only takes about 15 minutes now.

What is Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of tweaking your website content to help search engines index your site better and eventually help users find your website through search engines such as Google, Bing and DuckDuckGo.

NetON’s Search Engine Optimisation(SEO) Services

NetON uses ethical Search Engine Optimisation techniques recommended by Google for all our SEO offerings. The primary SEO objective currently is creating authentic valuable content rather than over-optimised and over-filled content. Our SEO offerings include Keyword Research, Competitor Research, User Research, On page analysis, On-page Search Engine Optimisation, SEO Copywriting, Keyword Ranking tracker, mass content optimisation, old content revitalisation and finally Analytics and Measurement to see what results you are getting from your SEO efforts.

We have built our own On-page SEO Tool (NetON BOLT) that helps us identify the issues with your page and fix them.

We have been improving keywords rankings for our clients in Melbourne and Sydney for over 10 years.

Learn about our SEO Melbourne Services and request a quote.

DuckDuckGo Search Engine Website Submission

Automatic website submission to DuckDuckGo

At NetON, we want to make sure that our clients get the best online exposure from our development work. We are always looking for new ways to improve your business. We are now rolling out a new way of better online visibility for you. The addition of this process in our development cycle will allow our clients to generate more online visibility from their websites and get their websites in front of more prospects and visitors.

What is a Search Engine

A search engine indexes websites, images and other files available on the Internet (World Wide Web). When a visitor searches for keywords on a search engine it will then display results based on its index. A search engine’s index is usually updated by crawling those websites,images and files and adding new content to its index.

What is DuckDuckGo

DuckDuckGo is an Internet search engine that emphasizes protecting searchers privacy. It also avoids the filter bubble of personalized search results. Google will give you results based on your demographic, activity and other history. DuckDuckGo will give everyone the same results for the same keywords. Because of a lot of data loss, hacking and data being sold to third parties, Privacy is a one of the biggest concerns for users online.

Here are some features of DuckDuckGo

  • DuckDuckGo doesn’t collect any of your personal information.
  • It doesn’t keep track of what you searched, so your searches are anonymous the whole time. There is no search history or any profile. Since there is no personal information, there is no information sold/gained access by third parties.
  • DuckDuckGo doesn’t give you filtered bubbled search results. While Google and other search engines show different results to separate users based on their profile, search history and other factors, DuckDuckGo shows everyone the same results based on the same keywords.
  • DuckDuckGo has grown 50% in 2017 and now serves 20 million daily search results.

So what do you get out of this change in process?

  • We do the website submission for you, when we build your website so you don’t have to worry about this in the future.
  • You will achieve better online visibility as a result of this
  • You will also be targeting a subset of users who only search on DuckDuckGo
  • You will be future-proofing your website as we expect DuckDuckGo’s search share to improve over time

NetON’s website development value additions

Submitting your website to DuckDuckGo is one of the many value additions you get from getting your website built with NetON. We have a checklist of 50+ items that we go through when building your website which means more time for you to focus on strategy and marketing of the website.


12 tips to boost Organic Search Engine Rankings in 2018

There are no shortcuts when we talk about Search Engine Optimisation (SEO). If you want visitors to discover your pages via Google, it is important to apply the right strategies. Strategies that appeal to your users and help Search Engines index them effectively.
Simply put, SEO is all about user intent. Search engines job is to assist users with results that are relevant to their search queries. So the most relevant pages to queries get higher position on the SERPs.
To get higher visibility in Search Engines, you must follow the right strategies. We have outlined critical SEO strategies below that are a must have for any webpage.

Most Critical Strategy: Quality Content

Writing a high-quality article should be a key aspect of any SEO strategy. Google has been moving in this direction in the last year. For Google, Search is a business and the search results are its products. The main function of the Google is to answer the people’s search queries. Google wants it done intuitively. Goal here is to get the most relevant answer faster to the questioner. That makes a search engine great.
Keywords are now a double edged sword. It is true keywords helps in finding the right content. But, nowadays, keywords are a kind of hindrance. Most marketers are misusing keywords on pages. So a page might be completely different to the keywords that the page is being pushed for. Also people don’t usually use the right or the same keywords to ask a question. That’s what all the Google algorithm updates are about. It’s not just about the keywords, its about the information on the page. Quality content thus leads to higher ranking and higher conversions.
Google specifically recommends that users
  • Build pages for users not search engines
  • Find out your niche value and build your website to stand out using that value
  • remove user-generated spam from the site
Google also recommends that you avoid these techniques
  • Automatically generated content
  • deceiving your users
  • using tricks to improve search engine rankings, ask yourself “Would I create this content if search engines didn’t exist?”
  • Link schemes
  • Creating pages with little or no original content
  • Cloaking and sneaky redirects
Your content should be
  • of High Quality
  • Device Friendly
  • Quick loading (view Site Speed Matters below)
  • Accessible (view structured content below)
Once you generate quality content, you still have to optimise it to the relevant keywords to help Google understand the page better.

Key Concept: Title Tags

Title tags in SEO are like the title of your book. It is the main piece of text that people use to identify the different pages or posts on your site. Not only, it allows you to give a name to every web page but also outlines the main purpose of the web page. The title that you enter in a title tag also appears when you share your web page on social media. The length of the title tags should be between 50-60 characters. A great title is what it is – great and relevant. It should attract people to click the moment that they see it in the SERPs.

Key Concept: Site Speed

The speed of the website is the first impression you make on the visitor. Visitors love a fast site. Google loves a fast site. If your website loads fast, you leave a strong first impression on the visitor. It’s pure psychology that fast websites are both reliable and professional. Speed relates to the trust, efficiency, and confidence. On the other side, a slow website is always thought to be unsafe, insecure, and untrustworthy. And finally, it is really difficult to turn around the negative first impression.

Key Concept: Structured Data

Your website is essentially a lot of html code. When Google is trying to make sense of the data, its very hard for it to make sense of exactly what the data in the page.
  • If there is an address, is that the company address? or are you talking about another company, or an event etc.
  • If there is an image or a social media link, is that for your own company vs a partner company?
  • You have a lot of articles in your pages, but is that products you sell, events you run, books you like etc
Google allows you to put structured data to help it identify what information you have on your page.
It allows you to specify items on your site such as
  • Corporate Contact Details
  • Corporate Logo
  • Social media links
  • and more…
It also allows you to specify what kind of repeating content is on your site
  • Articles
  • Books
  • Courses
  • Events
  • Facts
  • Jobs
  • Products
  • Recipes
  • Reviews
  • Videos
  • and more….
Making sure you have structured data and passed on to Google means better visibility for your business.

Key Concept: Responsive Site

It’s 2018. There is no excuse not to have a responsive site. More than half of your users should be consuming your content in mobile devices now. It’s a deal breaker when you visit a site on a mobile and then you have to enlarge it or make it smaller. Visitors hate it and in turn Google will not give your site higher preference. Google is moving towards a “mobile first” approach to websites, and so should you.

Key Concept: Site Security and User Spam

WordPress, while its the best thing to ever happen to CMS since sliced bread does have it’s challenges. The most glaring one is site security and user spam. It’s an easy fix but not properly fixed in most medium to small websites. Looks like Google is now putting that in focus and using it in its algorithms. So you need to make sure that
  • you have rolled out HTTPS (secure url)
  • you have closed your forms so that there is no spam bots filling it out
  • you have closed your comments so that there is no spam bots filling that out

Use Heading 1 tags

Header or H1 is the largest text on any webpage and serves as its page title. H1 tells the reader whether the subject matter is relevant to their interests or not. The H1 tells browser and Google that it is the largest and most important text on your page. It draws the attention of the visitor and tells visitor if they have landed on the right page or not. The thumb rule is that a visitor spends about 10 to 15 seconds on a particular page to look for the information they want. H1 has a direct impact on the search rankings. They are used to determine the quality of the webpage.

Heading 2 tags should expand on Heading 1 tags

H2’s must be related to H1 however they should not deliver the same thing. Instead, they must go deeper breakdown the title and content of the page. It is not necessary to use keywords in the H2 tags. They can be a descriptive variation of the keyword or could be a subcategory of it. Headings allow assistive technologies to navigate the page.

Canonical Tags

Canonical tags or canonical link elements assist the webmasters to prevent the duplicate content issues. In case, you have several versions of the same content, it is recommended that you must pick one version of the same and point it to the search engines. In this way, the duplicate content problem will be solved and the search engine will know which version is to be shown in the search results.

File Names and Alt Tags

Descriptive and keyword-rich file names are crucial for SEO of your page. With the improvement in the algorithms, nowadays, the search engines not only crawl the text on your webpage but also crawls your image file names. The alt text adds value to the SEO of your webpage. Try to optimize images with relevant keywords. It improves the ranking of your website. Images optimized with right alt text helps the online stores to show up their images in Google image and finally increase their sales.

XML Sitemap and Robots.txt File

Sitemap.xml and robots.txt are used for SEO. Both of them are the major part for any webpage. Sitemap.xml is used by search engines to learn website structure. If your sitemap.xml is properly optimized with valid URLs, it helps search engine crawler to crawl all the pages of your website. Robots.txt file tells web robots what pages on your website are restricted and allowed. In simple words, it tells the search engines what pages should be allowed and disallowed in your website.

Older strategies

Unique Meta Descriptions

Meta descriptions are HTML attributes. They are the concise summary of your webpage. The ideal length of meta descriptions is between 155 to 160 characters. They appear underneath the blue clickable links in a SERPs. However, in an attempt to answer the searcher’s query in a better way, the Google can pull meta descriptions from other areas on your page. Nowadays, meta descriptions have been included in a plenty of protocols including Schema.org, Twitter Card, Open Graph, and more. But one thing, you must remember about the meta description is that they must be unique. Try to use a unique meta description on all pages.

Summary: A Strategic Approach to SEO

SEO is all about user intent. To be successful in growing your business online, generate quality content for your visitors questions.
By following the best practices, you tend to stay on the top even if the search engine algorithm is being updated. Finally, you’ll start seeing visible improvements in your company’s organic search engine visibility.

SEO by NetON Melbourne

We run Search Engine Optimisation for multiple Australian and Global companies. We have also built our own tools such as NetON Bolt SEO to help our clients optimise their web sites better and rank higher on your keywords. What we preach, we practice on our site https://www.neton.com.au. Please reach out to us for any of your SEO Melbourne needs.

Introducing NetON BOLT SEO Tool – On page SEO Tool

NetON is always focused on helping you generate higher Return on Investment from your marketing dollars. We are always thinking of better ways of improving your marketing efforts. NetON is proud to announce a new way moving forward in Marketing ROI.

This new technology that we have built ourselves from the ground up will be able to generate more ROI for our clients and act as a value add for being our client.

We love this new platform because it allows us to generate ROI for our clients faster than before by helping you improve your on page SEO.

We are now rolling out NetON Bolt SEO Tool for all our new projects. We can’t wait for you to try out NetON Bolt SEO Tool and give us your feedback on how it was able to generate higher keyword rankings via Search Engine Optimisation for you faster.

On Page SEO Tool - NetON Bolt

What is NetON Bolt SEO Tool

NetON BOLT SEO Tool is a full site SEO checker. It analyses your whole site and every single page against all the important SEO guidelines and provides information on how good your current SEO is on your site as well as how you can improve it.  So NetON BOLT SEO tool gives you

  • SEO score for your whole site as a whole and how good it is currently
  • SEO score for each of your individual pages
  • Prioritised task list on how you can improve your on page SEO on each page

Here are some features of NetON Bolt SEO Tool

  • Full site indexing and problem finding
  • Single page on page SEO check and listing of problems
  • Generating reports that allow on page SEO of page
  • Generating prioritised task list of on page SEO
  • Full site SEO score based on all sub pages on page SEO
  • Page SEO score based on different SEO components
  • Checking of Title Tags
  • Checking of Page Meta Tags
  • Checking of Meta Description Tags
  • Checking of Headings in pages
  • Checking of Keyword Density
  • Checking of Code vs Text ratio in pages
  • Checking of images in pages
  • Checking of alt tags of images in pages
  • Checking of internal links in page
  • Checking of external links in page
  • Checking of title tags in page
  • Checking page against focus keyword
  • Single and multiple keyword density on each page


Keyword Ranking Report

If you are one of our customers, most likely you have access to a Keyword SERP Ranking report from us.  Here is a bit more information on what each of the columns mean:

The ranking of the keyword when we started the Ranking.

The keyword we are ranking for your domain in search engines such as Google/Bing/Yahoo

The rank of your keyword in google.com.au, this ranking refreshes every 12 hours. Please note that a rank of 11 means first spot in page 2 of Google.

The rank of your keyword in bing.com.au, this ranking refreshes every 12 hours. Please note that a rank of 27 means seventh spot in page 3 of bing.

The rank of your keyword in google.com.au, this ranking refreshes every 12 hours

Week Change
How your keyword has changed rank over the last week (if its green, it has gone up, if its red it has gone down).

Month Change
How your keyword has changed rank over the last month(if its green, it has gone up, if its red it has gone down). 

Monthly Search
How many times that keyword has been searched for monthly on Google.

Ranking Url
What page of your website is being ranked for that keyword



SEO rankings from within WordPress

With Google now using HTTPs as standard, its tougher to see what keywords visitors are using to get to your site from Google. To combat this issue, we have had a Keyword ranker that we have been using for our clients for a while. We have now integrated the SERP ranking tool directly into WordPress, which means that if you have a WordPress site with us and want us to track Keyword Rankings for your site, it will show up in your admin panel inside WordPress. However if you would not want to access it via WordPress or you are not hosting your site with us, you can also access this data using a secure url, our Project Manager Platform, our Mobile app or through the NetON Pulse Dashboard.


Here is all the data that you would receive for any keyword:

  • Current Rankings in Google Australia (google.com.au)
  • Current Rankings in Bing/Yahoo Australia
  • How the rank has changed on the last day
  • How the rank has changed on the last week
  • How the rank has changed on the last month
  • Keyword Density analysis for the keyword on your site
  • Url Analysis to see areas of improvement from SEO perspective

Please get in touch with us to find out more…

NetON Pulse now comes with SERP Rankings (keyword rankings)

NetON Pulse – One dashboard to rule them all now comes with SERP (Search Engine Results Page) Rakings for your keywords. You can pick any keyword and pick a search engine to see the rankings.


Rankings update every 24 hours and show you a trend of how they have changed over time.

Learn more about NetON Pulse – Marketing Dashboards