What is Magento Commerce?
Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store. Magento’s intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Designed to be completely scalable and backed by Varien’s support network, Magento offers companies the ultimate eCommerce solution.
Why Use Magento Commerce
Magento Commerce is Free (Community Edition)
Magento Commerce started out as an open source platform and Magento Community Edition is still free to use. This means cheaper development and no yearly license fees for your clients. Most of the stores netON has built have been built on the Community Edition and have been able to fulfil the requirements of client. Please visit our showcase page for examples of our stores.
Magento is the world’s fastest growing eCommerce Platform
Magento is the fastest growing eCommerce Technology company. Currently over 110,000 online stores use Magento as their backbone.
Easy to Scale Up
Magento is easy to Scale up. With Professional Editions and now Enterprise Edition, you will find a hard time outgrowing Magento.
Built in SEO Functionality
Magento allows you to change titles, keywords and meta description for each CMS Page, Product and Category of your store. On top of that, you can also add clean URLs to get better rankings in Google and other search Engines.
Multi Site Capability
You can setup multiple storefronts from one admin area and your multiple store fronts can have different pricing for different products. You can also have the multiple storefronts on multiple domains and use a different design.
Importing and Exporting Products through Excel
Magento allows you to work with your Product attributes, prices and stock levels on an Excel Spreadsheet and import that into Magento. So if you have hundreds/thousands of Products, it becomes much easier and quicker to import or update a big list of products.
Robust Magento Reporting and Google Analytics Integration
Magento has an impressive Reporting Engine where you can see your daily/weekly/monthly sales, profit margins, orders etc as well as Customers, best customers, wishlists and abandoned shopping carts. Magento also connects with Google Analytics to give you more(non conversion) reporting that Google Analytics provides.
Finally netON can also help connect Magento and setup advanced Google Analytics, so that you can see how the traffic flows from your home page > categories > products > product detail > cart > checkout > confirmation pages.
Flexible and Extensible with a range of Free and Paid Extensions
Magento Commerce is very flexible out of the box. We have customised Magento for Designer Heels, Music Download store to Franchise pick up at store Clients straight out of the box. However sometimes, you need new functionality and there are things that are unique to your business that you need to roll out to. This is where Magento Connect comes into the picture with a range of Free and Paid Extensions that help you customise your Online store even more. Prices for Extensions cost anywhere from Free to thousands of dollars (ERP Integrations). The end result, is a store that is built based on your requirements.
Sometimes an Online Store won’t work for you because it is built for the US Market and your tax rules and those small localised things are hard to setup. Usually using Magento, you can customise the store for a more localised solution. We work with a lot of Australian businesses and using freely available extensions, we are able to customise the store for GST, BPay, Australia Post Integration, Commonwealth Bank Integrations etc
Online Store Marketing
Having an online store doesn’t mean that you will start selling products straight away. The biggest piece of the puzzle is the Marketing and driving targets to your website. This is where marketing comes into the picture. Magento has a wealth of Marketing tools that can help you drive more traffic and get interested users back to your online store. By default, Magento comes with a newsletter subscription system and a newsletter to send out to your subscribers. However you can then offer special prices to customers, logged in members etc and communicate with them.
Who uses Magento
Here is a quick list of big name companies using Magento
- The North Face
- Skull Candy
- T Mobile
- Bing Lee
- K Swiss
- Fred Perry