NetON Melbourne

Blog

  • Restoring SEO Rankings After a Spammy Backlink Attack

    Restoring SEO Rankings After a Spammy Backlink Attack

    Introduction: The Importance of SEO for Business Success

    For businesses that rely on organic search traffic, maintaining strong SEO is essential to staying competitive. Search engines view backlinks as a key factor in ranking, but spammy backlinks can harm a website’s credibility and lead to significant drops in search rankings. When one of our clients, an Australian FMCG company with a high-performing WordPress website, experienced an influx of spammy backlinks, they saw their SEO rankings start to suffer. As a Digital Agency specializing in SEO and WordPress Development, NetON quickly identified and mitigated the attack, helping the client recover their SEO performance in record time.

    The Challenge: Addressing a Negative SEO Attack

    Our client, a leading business with high visibility in search results, was attacked by spammy backlinks seemingly intended to lower their rankings. With hundreds of low-quality, irrelevant links pointing to their WordPress site, their SEO dropped by 5%, impacting their visibility in key markets like Melbourne and across Australia. Spammy backlinks can signal manipulative practices to search engines, which may penalize sites with sudden surges in low-quality links.

    As a trusted SEO agency in Australia, we recognized the importance of acting swiftly to protect our client’s rankings. Our task was to neutralize the attack, restore SEO performance, and implement safeguards to prevent future spam-related issues.

    Our Approach: A Multi-Step SEO

    NetON’s SEO experts deployed a multi-step approach to counter the negative impact of the spammy backlinks and restore the client’s SEO standing. Here’s how we tackled the issue:

    1. Backlink Audit and Analysis: On Day 1, we performed an in-depth audit of the client’s backlink profile. By identifying the volume and type of recent backlinks, we quickly isolated the spammy links that were hurting their SEO. Regular backlink audits are a key component of SEO maintenance for any business, especially those with a large digital footprint.

    2. Spam Score Evaluation: We used advanced SEO tools to assess the spam scores of each newly added backlink. High spam scores indicated harmful links, which we flagged as priorities for removal or disavowal. For businesses operating in competitive markets like Melbourne, keeping spam scores low is essential to maintaining SEO health.

    3. Identifying Spam Sites Individually: Each spammy link was analyzed to identify its source, and we cataloged every suspicious site linking to our client. By understanding where these links originated, we could better address the overall impact on the client’s SEO profile.

    4. Requesting Link Removal: Where possible, we contacted the webmasters of spammy sites, requesting removal of backlinks to our client’s WordPress website. Though not all webmasters responded, this step helped reduce the volume of harmful links, which is essential in SEO recovery.

    5. Disavowing Harmful Links: For links that couldn’t be removed manually, we created a disavow file for submission to Google. This file informed Google to disregard these links when evaluating the site’s SEO profile, helping to prevent further SEO penalties.

    6. Implementing Real-Time Monitoring: To prevent future attacks, we set up real-time monitoring for the client’s backlink profile. This proactive measure enabled us to detect any unusual link spikes immediately, allowing us to respond quickly and safeguard the site’s SEO.


    Results: Successful Recovery of SEO Rankings

    The targeted actions taken by NetON’s Digital Agency resulted in a swift recovery of the client’s SEO performance. Within a few weeks, their rankings returned to pre-attack levels, allowing them to regain visibility in competitive search results across Melbourne and Australia. Key outcomes of our SEO intervention included:

    • Fast SEO Recovery: The client’s rankings, which had dropped by 5%, were restored promptly with no lasting damage to their online presence.
    • Increased SEO Security: With monitoring systems in place, the client’s WordPress site now has added protection against future spam attacks, ensuring stable SEO performance.
    • Boosted Client Confidence: Our seo melbourne team’s rapid response and effective resolution have reinforced the client’s trust in NetON as a reliable Digital Agency in Australia for all SEO and WordPress Development needs.

    NetON’s SEO and WordPress Services

    As a leading Digital Agency in Australia, NetON provides comprehensive SEO and WordPress Development services tailored to help businesses maintain strong, secure online presences. Whether you’re a Melbourne-based business or have a nationwide audience, our SEO offerings are designed to help you thrive in the digital landscape.

    Ready to Strengthen Your SEO? Contact NetON

    At NetON, we’re committed to delivering SEO solutions that drive results and protect your online presence. Whether you’re based in Melbourne or anywhere across Australia, we offer tailored SEO and WordPress Development services that help you rank higher, engage customers, and increase conversions.

  • Success story: Dramatic site speed improvement

    Success story: Dramatic site speed improvement

    Background

    Our client, a leading Australian aged care company, was facing significant challenges with their website’s performance. Their WordPress-based site, which serves as a crucial tool for family members and prospective residents to explore aged care options, was suffering from extremely slow load times. On average, the website took around 10 seconds to load, with instances where the load time stretched to a frustrating 20 seconds. This slow performance was affecting user experience, increasing bounce rates, affecting their SEO rankings and potentially costing the client valuable leads.

    The Challenge

    In the competitive aged care industry, first impressions matter. A slow website can deter potential residents and their families from engaging further. Our primary objective was to optimize the website’s performance, reducing the load time to under 3 seconds which we think is the gold standard for most visual websites. This improvement was crucial for enhancing user experience, reducing bounce rates, and ultimately, increasing conversions.

    Our Approach

    To address the website’s performance issues, we took a comprehensive approach to optimization:

    1. Audit and Analysis: We started by conducting a thorough audit of the WordPress website to identify the root causes of the slow load times. This audit included analyzing server response times, reviewing the theme and plugin configurations, and checking for any unnecessary scripts or large media files.
    2. Server Optimization: We setup a WordPress optimised data center in Sydney and ensured that the server was optimized for WordPress performance. This involved upgrading the PHP version, implementing caching solutions, and enabling compression.
    3. Minimizing and Deferring Scripts: We optimized the loading of JavaScript and CSS files by minimizing and deferring them. This step was crucial in reducing the number of HTTP requests and improving the render speed of the pages.
    4. Image Optimization: Large, unoptimized images were one of the key factors contributing to the slow load times. We compressed and resized images across the website, and implemented lazy loading to ensure images were only loaded as they entered the viewport.
    5. Database Optimization: The WordPress database had accumulated a significant amount of redundant data over time. We cleaned up the database, removing unnecessary entries and optimizing the tables for faster query response times.
    6. Plugin Management: We evaluated all active plugins and removed any that were unnecessary or causing performance issues. For essential plugins, we ensured they were up-to-date and configured optimally.

    The Results

    After implementing these optimization strategies, the website’s load time dramatically improved from an average of 10-20 seconds to consistently under 2 seconds. This improvement resulted in:

    • Reduced Bounce Rates: The faster load times significantly reduced the bounce rate, as users were now able to access information quickly and efficiently.
    • Enhanced User Experience: The overall user experience was greatly improved, with smoother navigation and faster page transitions.
    • Increased Engagement: With a faster website, the client saw an increase in the average session duration and a higher number of page views per session.
    • Improved Conversion Rates: The optimized site performance led to a noticeable increase in form submissions and inquiries, translating to more potential residents engaging with the aged care provider.

    By optimizing the WordPress website’s speed, we helped our Australian aged care client overcome a critical performance issue that was hindering their online presence. The results speak for themselves, with substantial improvements in user experience, engagement, and conversion rates. This success story demonstrates our commitment to delivering effective, results-driven solutions for our clients.

    Website speed improvement

    Website speed is crucial for any business in today’s digital landscape. A fast-loading website not only enhances user experience but also directly impacts your bottom line by reducing bounce rates, increasing customer engagement, and improving conversion rates. Slow websites frustrate visitors, leading to lost opportunities and decreased sales. At NetON, we specialize in optimizing website performance by employing advanced techniques such as server optimization, efficient coding practices, and strategic content delivery methods. Our tailored solutions ensure your site loads quickly and efficiently, providing a seamless experience for your users and ultimately driving more revenue for your business. Let NetON help you boost your website speed and, in turn, boost your profitability.

  • Success Story: Achieving Top Google Rankings

    Success Story: Achieving Top Google Rankings

    Getting number 1 in Google in a competitive market

    At NetON, our mission is to help clients achieve outstanding digital marketing success through strategic SEO practices. One of our most notable achievements involves a beverage client for whom we secured the #1 spot on Google Australia for several highly competitive keywords over the past year. This success has driven significant increases in traffic and revenue for their business. Here’s an in-depth look at how we achieved these results in the fiercely competitive beverage industry.

    Challenge: Dominating SEO in a Competitive Beverage Market

    The beverage industry in Australia is highly competitive, with thousands of companies vying for visibility. For our client, securing a prominent position in search engine results was crucial for standing out and capturing market share. The challenge was to not only achieve top rankings but to maintain them consistently in a dynamic market.

    Our Approach: Comprehensive and Strategic SEO Implementation

    To help our beverage client achieve and maintain top rankings, we employed a multi-pronged SEO strategy focused on both technical and content optimization:

    1. Keyword Research and Analysis:
      • Competitive Keywords Identification: We conducted extensive keyword research to identify high-value, competitive keywords relevant to the beverage industry. This involved analyzing search volumes, competition levels, and relevance to the client’s products.
      • Targeted Keyword Strategy: We developed a targeted keyword strategy that aimed to capture top positions for the most competitive and high-traffic keywords in the beverage sector.
    2. On-Page and Technical SEO:
      • Content Optimization: We optimized the client’s website content to include the targeted keywords naturally and effectively. This included updating meta tags, headings, and on-page text to ensure relevance and alignment with search intent.
      • Technical Enhancements: Our team implemented technical SEO best practices to improve site speed, mobile responsiveness, and overall user experience. Ensuring a technically sound website is essential for achieving and maintaining high search rankings.
    3. Conversion Tracking and Analysis:
      • Keyword to Conversion Setup: We set up detailed keyword-to-conversion tracking in Google Analytics. This allowed us to see exactly which keywords were driving conversions, providing valuable insights into the effectiveness of our SEO efforts.
      • Channel Performance Metrics: By analyzing conversion data, we could determine which channels were most effective in driving revenue and how long it took for customers to make purchasing decisions. This data-driven approach enabled us to refine our strategy continually.

    Results: Consistently Achieving #1 Rankings and Boosting Revenue

    The results of our comprehensive SEO efforts were outstanding:

    • Top Google Rankings: Our client consistently achieved the #1 spot on Google Australia for several highly competitive keywords. Maintaining these top positions over the past year has significantly enhanced their online visibility.
    • Increased Traffic: The top rankings led to a substantial increase in organic traffic to the client’s website, driving more potential customers to explore their products.
    • Revenue Growth: With more traffic and improved visibility, the client experienced a significant boost in revenue. The keyword-to-conversion tracking provided clear insights into the channels driving the most revenue, allowing for strategic adjustments to maximize ROI.

    Conclusion: Driving Success in a Competitive Industry through SEO

    Our work with this beverage client demonstrates the power of strategic SEO in achieving top search engine rankings and driving business growth. By focusing on comprehensive keyword research, on-page and technical optimization, and detailed conversion tracking, we were able to secure and maintain the #1 position on Google Australia for highly competitive keywords, resulting in increased traffic and revenue.

    At NetON, we are dedicated to helping businesses succeed in competitive markets through tailored SEO strategies that deliver measurable results. If your business is looking to enhance its SEO and achieve top rankings, contact us today to learn how we can help you stay ahead of the curve in digital marketing.

  • Success Story: Doubling Traffic via SEO

    Success Story: Doubling Traffic via SEO

    Double the traffic, more than double the conversions

    At NetON, we thrive on delivering tangible results through tailored digital marketing strategies. One of our recent success stories involves a large, established company that engaged us to enhance their SEO, improve their rankings, and generate higher traffic. Despite the challenges associated with optimizing a substantial and established site, we achieved remarkable outcomes. Here’s a detailed look at our approach and the impressive results we delivered.

    Challenge: Improving SEO for a Large, Established Site

    Optimizing SEO for a large, established website poses unique challenges. Established sites often have entrenched content structures and legacy SEO practices that require careful adjustment. Our client needed a comprehensive SEO strategy to boost their search engine rankings and increase traffic, ultimately driving more leads.

    Our Approach: Comprehensive Keyword and Site Optimization

    To address these challenges, we implemented a multi-faceted SEO strategy that focused on both technical and content optimization:

    1. Keyword Research:
      • Industry-Specific Analysis: We began with thorough keyword research tailored to the client’s industry. This involved analyzing their current keyword performance and identifying gaps.
      • Top Searched Keywords: We compiled a list of the most searched keywords in Australia relevant to the client’s business. This list served as the foundation for our optimization efforts.
    2. Site Optimization:
      • Content Enhancement: We integrated the identified keywords into the website’s content. This included updating meta tags, headers, and on-page text to target the chosen keywords while maintaining the site’s aesthetic appeal.
      • Aesthetic Considerations: While optimizing for SEO, we ensured that the site’s design and user experience remained visually appealing and user-friendly. This balance between functionality and aesthetics is crucial for retaining user engagement.
    3. Conversion Rate Optimization (CRO) Metrics:
      • Enhanced Tracking: We implemented advanced CRO metrics to track which keywords were driving lead generation. This involved setting up custom conversion goals in Google Analytics to measure specific actions such as form submissions and contact requests.
      • Volume Ranking Metric: In addition to standard keyword ranking reports, we used a volume ranking metric to assess keyword performance by search volume. This allowed us to prioritize high-impact keywords that could drive significant traffic.

    Results: Doubling Traffic and Boosting Lead Generation

    After six months of rigorous SEO optimization, the results were outstanding:

    • Traffic Increase: We achieved a 100% increase in website traffic. This significant boost in traffic is a testament to the effectiveness of our keyword integration and site optimization strategies.
    • Improved Rankings: The client’s search engine rankings improved substantially, with many targeted keywords reaching the first page of search results.
    • Enhanced Lead Generation: With the increase in traffic, the client experienced a notable rise in lead generation. The CRO metrics provided valuable insights into which keywords were most effective in driving conversions, allowing for further optimization.

    Conclusion: Achieving Success through Strategic SEO

    Our work with this large, established company highlights the power of a well-executed SEO strategy. By conducting thorough keyword research, optimizing site content, and implementing advanced CRO metrics, we were able to double the client’s traffic and significantly enhance their lead generation efforts.

    At NetON, we are committed to delivering customized digital marketing solutions that drive measurable results. If your business is looking to improve SEO and boost online traffic, contact us today to learn how we can help you achieve your goals through strategic optimization.

  • Case Study: Cutting Advertising Costs in Half for a Hotel Client

    Case Study: Cutting Advertising Costs in Half for a Hotel Client

    Lower Advertising costs, higher revenue and room bookings

    We are driven by ROI and most projects we work at, we setup measurement channels to track ROI. One of our recent success stories involves a hotel client where we significantly reduced their advertising costs while simultaneously boosting their revenue and bookings. Here’s a detailed look at how we achieved this (remarkable) outcome.

    Challenge: High Advertising Costs with Low ROI

    Our hotel client was facing substantial advertising costs, particularly with their Google AdWords campaigns. Despite the high expenditure, the return on investment (ROI) was not meeting expectations, leading to concerns about the overall effectiveness of their marketing strategy. The client needed a solution that would reduce advertising costs without compromising the number of bookings.

    Our Approach: Strategic Optimization and Conversion Tracking

    To address these challenges, we implemented a multi-faceted approach that focused on both cost reduction and performance enhancement:

    1. Google AdWords Optimization:
      • Keyword Refinement: We conducted an in-depth analysis of the existing AdWords campaigns to identify high-cost, low-performing keywords. By refining the keyword list to focus on high-intent, relevant terms, we reduced wasted spend and improved ad relevance.
      • Ad Copy Improvement: We crafted compelling ad copy that better aligned with user intent, leading to higher click-through rates (CTR) and better ad positioning.
      • Bid Management: Implementing automated bid strategies allowed us to optimize bids in real-time, ensuring that we were not overspending on any single click while maintaining competitive positioning.
    2. Conversion Rate Optimization (CRO) Metrics:
      • Enhanced Analytics Setup: We integrated advanced CRO metrics into Google Analytics. This involved setting up custom tracking to measure specific actions such as room bookings, newsletter sign-ups, and contact form submissions.
      • Detailed Reporting: We created comprehensive reports that provided insights into user behavior, conversion paths, and channel performance. These reports highlighted which channels were generating the most revenue and which were underperforming.
    3. Channel Performance Analysis:
      • Revenue Attribution: By analyzing the conversion data, we were able to attribute revenue accurately to the respective channels. This helped us understand the customer journey and the role each channel played in driving bookings.
      • ROI Assessment: Identifying channels that were not delivering satisfactory ROI allowed us to reallocate budget towards more profitable channels, ensuring a more efficient spend.

    Results: Significant Cost Reduction and Revenue Increase

    The impact of our strategic interventions was profound:

    • Advertising Cost Reduction: We successfully reduced the hotel’s Google AdWords advertising costs by 50%. This was achieved without a drop in the volume of bookings, demonstrating the efficiency of our optimized approach.
    • Increased Bookings and Revenue: With a more targeted and effective advertising strategy, the hotel saw an increase in room bookings. The enhanced conversion tracking and reporting enabled better decision-making, contributing to a significant rise in overall revenue.
    • Improved ROI: By reallocating the budget to high-performing channels and refining the ad strategy, we ensured that the hotel’s marketing spend was more efficient, yielding higher returns.

    Driving Success Through Strategic Ad Optimization

    Our work with this hotel client underscores the importance of a strategic approach to digital marketing. By focusing on keyword refinement, ad copy improvement, bid management, and comprehensive conversion tracking, we were able to achieve an amazing result. This showcases how NetON’s expertise can transform advertising challenges into opportunities for growth and efficiency.

    If your business is looking to optimize advertising costs and boost revenue, contact NetON today to learn how we can help you achieve your goals through tailored digital strategies.

  • AI training program for Australian businesses

    AI training program for Australian businesses

    Empowering Businesses with AI: How Our Comprehensive AI Training Program Transforms Workflows

    In today’s rapidly evolving technological landscape, businesses must adapt to stay competitive. One powerful way to achieve this is by integrating artificial intelligence (AI) into daily operations. NetON specializes in delivering tailored AI training programs that empower companies to leverage AI’s full potential. NetON’s comprehensive approach ensures that each client receives personalized guidance, practical training, and ongoing support. Here’s an in-depth look at how we run our AI training programs, ensuring transformative outcomes for our clients.

    Understanding Your Business: The First Step

    Every successful AI integration begins with a deep understanding of the business and its unique needs. Our process starts with an in-depth consultation where we gather critical information about the company, its operations, and its employees. To facilitate this, we use a detailed questionnaire that covers several key areas:

    • Company Overview: We start by understanding the company’s goals, values, and core operations. This helps us align AI solutions with the business’s strategic objectives.
    • Staff Roles: Identifying the roles and responsibilities of each team member allows us to see how tasks are currently distributed and where AI can make the most significant impact.
    • Daily Tasks and Challenges: We delve into the daily routines of employees, identifying repetitive, time-consuming tasks that could benefit from automation.
    • Current Tools and Processes: Assessing the software and systems already in use helps us integrate AI solutions seamlessly into existing workflows.
    • Data Management: Understanding how data is collected, stored, and used within the company enables us to recommend AI tools that enhance data-driven decision-making.

    Customized Training Programs: Tailored to Your Needs

    Once we have a clear picture of the company’s operations and pain points, we design a customized AI training program. Our training sessions are structured to be comprehensive yet flexible, catering to the specific needs of the business and its employees. Here’s how we structure our training:

    1. Introduction to AI: We begin with a foundational overview of AI, explaining key concepts, technologies, and applications. This sets the stage for more in-depth training and ensures that all participants have a solid understanding of AI’s potential.
    2. Role-Specific AI Applications: Based on the information gathered from our questionnaire, we tailor the training to address the specific needs of different roles within the company. For instance:
      • Data Analysts: Training on advanced data analytics tools and machine learning algorithms.
      • Customer Service Teams: Introduction to AI-powered chatbots and customer relationship management (CRM) systems.
      • Marketing Teams: Use of AI for predictive analytics, targeted advertising, and customer segmentation.
    3. Hands-On Workshops: Practical, hands-on workshops are a core component of our training program. Participants work with AI tools and technologies relevant to their roles, gaining practical experience and building confidence in using AI to enhance their work.
    4. Real-World Case Studies: We incorporate case studies and examples from similar industries to demonstrate how AI has successfully transformed other businesses. This helps participants envision the potential impact of AI on their own workflows.

    Ongoing Support: Guiding You Every Step of the Way

    Implementing AI is not a one-time event; it’s a journey that requires ongoing support and adaptation. NetON is committed to guiding our clients through every step of this journey.

    1. Post-Training Self-Work: After the initial training sessions, we encourage participants to apply what they’ve learned through self-work assignments. These tasks are designed to reinforce the training and help employees integrate AI into their daily routines. We provide clear guidelines and resources to support this self-directed learning phase.
    2. Continuous Monitoring and Feedback: We maintain regular contact with our clients, monitoring their progress and addressing any challenges that arise. This continuous feedback loop ensures that the AI solutions are effectively integrated and delivering the desired outcomes.
    3. Tweaking and Optimization: Based on the feedback and performance metrics, we make necessary adjustments to the AI tools and processes. This iterative approach ensures that the AI integration remains aligned with the company’s evolving needs and objectives.

    Measuring Success: Evaluating the Impact of AI Training

    To ensure that our AI training program delivers tangible results, we establish clear metrics for success. These metrics vary depending on the specific goals and needs of the business but typically include:

    • Efficiency Gains: Reduction in time spent on repetitive tasks and overall improvement in workflow efficiency.
    • Productivity Increases: Enhanced productivity levels as employees leverage AI tools to perform their tasks more effectively.
    • Cost Savings: Reduction in operational costs due to automation and improved resource allocation.
    • Enhanced Decision-Making: Improved data-driven decision-making capabilities through advanced analytics and machine learning.
    • Employee Satisfaction: Increased job satisfaction as employees are relieved of mundane tasks and can focus on more strategic activities.

    By consistently measuring these metrics, we can demonstrate the value of our AI training program and make data-driven recommendations for further optimization.

  • 3d product rendering to drive online sales

    3d product rendering to drive online sales

    In the competitive world of product and beverage marketing, capturing the attention of your target audience is essential. One of the most effective ways to achieve this is through 3D product renderings. This innovative technology allows you to showcase your wine, vodka, beer, gin, and whisky bottles and cans in an incredibly detailed and visually appealing manner. Here’s why 3D product renderings are a game-changer for beverage marketing and how NetON can help you create stunning visuals for your brand.

    Why 3D Product Renderings Are Effective for Beverage Marketing

    Photorealistic Quality: 3D renderings can achieve a level of photorealism that traditional photography often cannot. Every detail, from the bottle shape to the label design and the reflections on the glass, can be meticulously crafted to create an image that is virtually indistinguishable from a real photograph. This high level of detail ensures your products look their absolute best, enticing potential customers.

    Versatility and Flexibility: Unlike traditional photoshoots, 3D renderings offer incredible versatility. You can easily adjust elements such as lighting, angles, and backgrounds to create the perfect image. This flexibility means you can quickly produce multiple variations of your product images to suit different marketing campaigns and platforms without the need for new photoshoots.

    Cost-Effective Solution: Creating 3D renderings can be more cost-effective than organizing traditional photoshoots, especially for complex setups or multiple product variations. Additionally, once the 3D model is created, it can be reused and modified indefinitely, providing long-term value and reducing future marketing costs.

    Showcasing Customization: For limited editions or customized bottles, 3D rendering allows you to showcase every unique feature with precision. Whether it’s a special label design, an engraved bottle, or unique packaging, 3D renderings can highlight these details, making them stand out to potential buyers.

    Consistent Branding: Consistency is key in branding, and 3D renderings ensure that your product images are uniform across all marketing materials. This consistency helps build brand recognition and trust, as customers will see the same high-quality images whether they are viewing your website, social media, or printed materials.

    How NetON Can Help

    At NetON, we specialize in creating high-quality 3D product renderings that bring your beverage products to life. Here’s how we can enhance your marketing strategy with our 3D rendering services:

    1. Detailed 3D Models: Our expert team creates detailed and lifelike 3D models of your wine, gin, and whisky bottles. We pay close attention to every aspect, including the bottle shape, label design, and even the texture of the glass, to ensure a realistic representation of your products.
    2. Customizable Renderings: We provide you with customizable 3D renderings that can be tailored to suit various marketing needs. Whether you need different lighting setups, background options, or label variations, we can quickly and efficiently produce the perfect images for your campaigns.
    3. High-Resolution Images: Our 3D renderings are produced in high resolution, ensuring they look stunning on any platform, from websites and social media to print ads and billboards. High-resolution images enhance the perceived quality of your products, attracting discerning customers.
    4. Cost and Time Efficiency: By using 3D renderings, you can save both time and money compared to traditional photography. Once the initial model is created, it’s easy to make adjustments and create new images, allowing you to keep your marketing fresh and up-to-date without the ongoing costs of new photoshoots.
    5. Expert Consultation and Support: We work closely with you to understand your brand and marketing goals, ensuring that our 3D renderings align with your vision. Our team is dedicated to providing ongoing support and making adjustments as needed to keep your marketing materials current and effective.
  • Increase Occupancy Rates in Hotels Using Digital Marketing

    Increase Occupancy Rates in Hotels Using Digital Marketing

    The hotel industry is highly competitive, with occupancy rates being a key metric of success. While location and room rates play a big role, digital marketing has become increasingly important for hotels to reach and convert potential guests. Here are some of the top ways hotels can use digital marketing to boost their occupancy rates:

    Focus on SEO

    Search engine optimization (SEO) helps your hotel website show up higher in search engines like Google when potential guests are searching for accommodations in your area. This organic search traffic accounts for a significant portion of bookings for many hotels.

    • Research relevant keywords travelers are searching for and optimize your website content around those terms. Keywords might include city names, “hotels near me,” “cheap hotel rooms,” etc.
    • Create blog posts and web pages that answer common questions and provide useful information to searchers, while working in your target keywords. The goal is to rank well for searches related to your location and ideal customers.
    • Ensure your website is mobile-friendly, loads quickly, and follows SEO best practices like meta descriptions and alt text on images. This helps search engines understand your content and rank you higher.

    Master Metasearch Marketing

    Metasearch sites like TripAdvisor, Kayak and Trivago aggregate listings from major OTAs and allow users to compare hotel options. Managing your presence on these sites is key, as a huge volume of bookers use them to find accommodations.

    • Optimize your metasearch content, like descriptions, photos and amenities, to align with your ideal guest persona. Be consistent across different sites.
    • Monitor your metasearch performance and bid strategically on keywords that drive quality traffic and conversions for your property.
    • Reply promptly to metasearch reviews to boost your reputation and increase your click-through rate on listings.

    Retarget Website Visitors

    Many visitors will come to your website without booking initially. Retargeting uses display ads to follow these visitors around the web, reminding them to come back and complete their booking.

    • Install a pixel like the Facebook pixel on your website to track visitors. Then build custom audiences to target.
    • Create retargeting ads showcasing your best offers or amenities to encourage visitors to re-engage.
    • Use dynamic ads to show specific rooms types the visitor viewed, prices to match their search, etc. to capture their interest.

    Promote Direct Bookings

    The major OTAs charge hotels commission fees from 12-25%. Driving more direct bookings through your website keeps more revenue.

    • Highlight direct booking perks like discounted rates, free Wi-Fi, complimentary breakfast, etc. on your site.
    • Use social media promotions and on-site messaging to reinforce the benefits of booking direct.
    • Partner with other local businesses to offer discounted packages when booking direct.
    • Use search and display ads to promote your direct booking links and offers over OTA links in rankings.

    Leverage Email Marketing

    Collecting email addresses and nurturing subscribers via email is far more affordable than acquiring new customers. Email generates $38 for every $1 spent.

    • Offer a lead magnet like a free city guide or discount coupon to encourage signups.
    • Send targeted emails promoting upcoming events or seasonal packages at your hotel.
    • Reward loyal subscribers with exclusive deals and personalized offers based on their booking history.
    • Partner with other businesses to do cross-promotions via email and share valuable content.

    In today’s digital world, hotels can no longer rely on word-of-mouth and traditional advertising alone. By leveraging these digital marketing strategies, hotels can reach travelers where they are searching and engage them across multiple channels, leading to higher occupancy and more direct bookings. The strategies require an investment of time and effort, but the long-term payoff in occupancy lift and revenue growth make it well worth it.

  • Sello CRM – now with Inventory Management

    Sello CRM – now with Inventory Management

    In the ever-evolving landscape of customer relationship management (CRM) tools, NetON has been quietly building an innovative CRM suited for small to medium Australian businesses. Dubbed Sello, our CRM can manage your accounts, customers, products, invoicing etc.

    However one thing was missing, we’re thrilled to unveil the latest update to Sello- Inventory Mangement. This enhancement brings forth a powerful inventory management system that empowers businesses to efficiently handle their products and warehouses. Let’s dive into this key features that make Sello a game-changer in local Australian CRMs.

    Manage Products:

    Sello’s inventory management module allows businesses to effortlessly organize and oversee their product catalog. With a user-friendly interface, adding, editing, and categorizing products becomes a seamless process, ensuring that your inventory stays organized and up-to-date.

    Manage Locations/Warehouses:

    Efficiently managing multiple warehouses or locations is a breeze with SEllo. The platform provides a centralized hub for overseeing inventory across various physical spaces, allowing businesses to optimize stock levels and distribution channels effectively.

    Manage Products in Locations

    SEllo takes inventory management to the next level by enabling businesses to track the movement of products within different locations or warehouses. This granular control ensures that businesses have a real-time understanding of where their products are, facilitating smarter decision-making.

    Stocktake of Products

    Inventory accuracy is paramount, and SEllo simplifies the stocktaking process. With built-in features for conducting stocktakes, businesses can perform regular audits to reconcile physical inventory with the system’s records, minimizing discrepancies and ensuring a more accurate representation of stock levels.

    Automatically Deduct Products When Invoicing

    SEllo automates the inventory deduction process when generating invoices. This feature not only saves time but also reduces the likelihood of errors, ensuring that your inventory levels are always reflective of your actual stock.

    Automatically Deduct Products When an Order is Placed in Your Online Store

    Integrating seamlessly with your online store, SEllo automatically deducts products from your inventory as soon as an order is placed. This real-time synchronization enhances order fulfillment efficiency and eliminates the need for manual intervention.

  • Using BI to improve eCommerce sales

    Using BI to improve eCommerce sales

    Ecommerce is a competitive and fast-growing industry, where data-driven decisions can make a huge difference in the success of your online store. You also get a wealth of data from Google Analytics, Google Ads (if you are doing PPC) and Meta Insights, but they work in silos and don’t really paint the big picture to optimise your overall sales strategy.

    In this blog post, we will share some of the best practices and tools that we use at our agency to help our clients increase their ecommerce sales.

    One of the most important sources of ecommerce data is your own website. By using a platform like Woocommerce, you can easily track and manage your online store’s performance, such as orders, revenue, products, customers, coupons and more. Woocommerce also integrates with many other tools and services that can enhance your ecommerce data analysis, such as Google Analytics, Meta Pixel, Google Adwords and more.

    NetON help you bring this data together, visualize, understand and act on it. We use Business Intelligence (BI) software to create comprehensive and interactive reports and dashboards for our clients. BI software allows us to connect to various data sources, such as Woocommerce, and transform them into meaningful insights that can help our clients make better business decisions.

    Some of the reports that we create for our clients include:

    • Calendar report: This report shows the monthly, weekly and daily trends of ecommerce sales, such as total orders, revenue, average order value, conversion rate and more. It helps our clients identify the seasonality and cyclicality of their sales, as well as the impact of holidays, promotions and other events on their ecommerce performance.
    • Customer report: This report shows the characteristics and behavior of ecommerce customers, such as age, gender, location, device, loyalty, retention and more. It helps our clients segment their customers into different groups based on their preferences and needs, as well as target them with personalized marketing campaigns.
    • Location report: This report shows the geographic distribution of ecommerce sales, such as state-based sales, postcode-based sales and more. It helps our clients understand where their customers are coming from, as well as optimize their shipping and delivery options.
    • Time report: This report shows the temporal patterns of ecommerce sales, such as sales on day of week and hour of week. It helps our clients determine when their customers are most likely to buy from them, as well as adjust their pricing and inventory accordingly.
    • Page report: This report shows the web pages that ecommerce customers visit before making a purchase, such as product pages, category pages, landing pages and more. It helps our clients analyze the customer journey and funnel, as well as improve their website design and user experience.

    By using these reports and dashboards, we are able to provide our clients with valuable insights and recommendations on how to improve their ecommerce sales. For example, we can help them:

    • Run better and more targeted advertising campaigns based on customer segments and behavior
    • Optimize their product pricing and discounts based on demand and competition
    • Run ads in different times, and different cities/states to get the best bang for your advertising buck
    • Increase their customer loyalty and retention by offering rewards and incentives
    • Enhance their website usability and conversion rate by testing different layouts and elements
    • Expand their market reach by exploring new geographic areas or niches

    If you are interested in learning more about how we can help you boost your ecommerce sales with data analysis, please contact us today. We would love to hear from you and discuss your ecommerce goals and challenges.

  • Sello CRM updates 3.3

    Sello CRM updates 3.3

    We have made a number of updates to our Sello CRM in the last few months. Here is the list of updates

    Editing invoices

    A lot of time is spent creating and editing invoices, so we have made it easier for you to edit invoices. Some improvements include

    • Easier to add products as line items on invoices
    • Easier to edit existing products
    • Ability to add discount as a percentage or a flat amount
    • Automatic product price as you pick products

    Sales Campaigns

    We are also making it easier to run sales campaigns from Sello CRM. Here are some updates in the campaigns screen

    • Exclude contacts from campaigns
    • Go back to the same campaign once you send an email
    • Automaticlally exclude contacts with existing potentials

    What is Sello CRM

    Sello CRM is a Melbourne created CRM for Australian small and medium busiensses. It combines contact management, account management, invoicing and prospecting in an easy to learn and inuitive platform.