NetON Melbourne

Category: Search Engine Optimisation

Restoring SEO Rankings After a Spammy Backlink Attack
Introduction: The Importance of SEO for Business Success

For businesses that rely on organic search traffic, maintaining strong SEO is essential to staying competitive. Search engines view backlinks as a key factor in ranking, but spammy backlinks can harm a website’s credibility and lead to significant drops in search rankings. When one of our clients, an Australian FMCG company with a high-performing WordPress website, experienced an influx of spammy backlinks, they saw their SEO rankings start to suffer. As a Digital Agency specializing in SEO and WordPress Development, NetON quickly identified and mitigated the attack, helping the client recover their SEO performance in record time.

The Challenge: Addressing a Negative SEO Attack

Our client, a leading business with high visibility in search results, was attacked by spammy backlinks seemingly intended to lower their rankings. With hundreds of low-quality, irrelevant links pointing to their WordPress site, their SEO dropped by 5%, impacting their visibility in key markets like Melbourne and across Australia. Spammy backlinks can signal manipulative practices to search engines, which may penalize sites with sudden surges in low-quality links.

As a trusted SEO agency in Australia, we recognized the importance of acting swiftly to protect our client’s rankings. Our task was to neutralize the attack, restore SEO performance, and implement safeguards to prevent future spam-related issues.

Our Approach: A Multi-Step SEO

NetON’s SEO experts deployed a multi-step approach to counter the negative impact of the spammy backlinks and restore the client’s SEO standing. Here’s how we tackled the issue:
1. Backlink Audit and Analysis: On Day 1, we performed an in-depth audit of the client’s backlink profile. By identifying the volume and type of recent backlinks, we quickly isolated the spammy links that were hurting their SEO. Regular backlink audits are a key component of SEO maintenance for any business, especially those with a large digital footprint.
2. Spam Score Evaluation: We used advanced SEO tools to assess the spam scores of each newly added backlink. High spam scores indicated harmful links, which we flagged as priorities for removal or disavowal. For businesses operating in competitive markets like Melbourne, keeping spam scores low is essential to maintaining SEO health.
3. Identifying Spam Sites Individually: Each spammy link was analyzed to identify its source, and we cataloged every suspicious site linking to our client. By understanding where these links originated, we could better address the overall impact on the client’s SEO profile.
4. Requesting Link Removal: Where possible, we contacted the webmasters of spammy sites, requesting removal of backlinks to our client’s WordPress website. Though not all webmasters responded, this step helped reduce the volume of harmful links, which is essential in SEO recovery.
5. Disavowing Harmful Links: For links that couldn’t be removed manually, we created a disavow file for submission to Google. This file informed Google to disregard these links when evaluating the site’s SEO profile, helping to prevent further SEO penalties.
6. Implementing Real-Time Monitoring: To prevent future attacks, we set up real-time monitoring for the client’s backlink profile. This proactive measure enabled us to detect any unusual link spikes immediately, allowing us to respond quickly and safeguard the site’s SEO.
Results: Successful Recovery of SEO Rankings

The targeted actions taken by NetON’s Digital Agency resulted in a swift recovery of the client’s SEO performance. Within a few weeks, their rankings returned to pre-attack levels, allowing them to regain visibility in competitive search results across Melbourne and Australia. Key outcomes of our SEO intervention included:
- Fast SEO Recovery: The client’s rankings, which had dropped by 5%, were restored promptly with no lasting damage to their online presence.
- Increased SEO Security: With monitoring systems in place, the client’s WordPress site now has added protection against future spam attacks, ensuring stable SEO performance.
- Boosted Client Confidence: Our seo melbourne team’s rapid response and effective resolution have reinforced the client’s trust in NetON as a reliable Digital Agency in Australia for all SEO and WordPress Development needs.
NetON’s SEO and WordPress Services

As a leading Digital Agency in Australia, NetON provides comprehensive SEO and WordPress Development services tailored to help businesses maintain strong, secure online presences. Whether you’re a Melbourne-based business or have a nationwide audience, our SEO offerings are designed to help you thrive in the digital landscape.

Ready to Strengthen Your SEO? Contact NetON

At NetON, we’re committed to delivering SEO solutions that drive results and protect your online presence. Whether you’re based in Melbourne or anywhere across Australia, we offer tailored SEO and WordPress Development services that help you rank higher, engage customers, and increase conversions.
November 2, 2024
Success Story: Achieving Top Google Rankings
Getting number 1 in Google in a competitive market

At NetON, our mission is to help clients achieve outstanding digital marketing success through strategic SEO practices. One of our most notable achievements involves a beverage client for whom we secured the #1 spot on Google Australia for several highly competitive keywords over the past year. This success has driven significant increases in traffic and revenue for their business. Here’s an in-depth look at how we achieved these results in the fiercely competitive beverage industry.

Challenge: Dominating SEO in a Competitive Beverage Market

The beverage industry in Australia is highly competitive, with thousands of companies vying for visibility. For our client, securing a prominent position in search engine results was crucial for standing out and capturing market share. The challenge was to not only achieve top rankings but to maintain them consistently in a dynamic market.

Our Approach: Comprehensive and Strategic SEO Implementation

To help our beverage client achieve and maintain top rankings, we employed a multi-pronged SEO strategy focused on both technical and content optimization:
1. Keyword Research and Analysis:
  - Competitive Keywords Identification: We conducted extensive keyword research to identify high-value, competitive keywords relevant to the beverage industry. This involved analyzing search volumes, competition levels, and relevance to the client’s products.
  - Targeted Keyword Strategy: We developed a targeted keyword strategy that aimed to capture top positions for the most competitive and high-traffic keywords in the beverage sector.
2. On-Page and Technical SEO:
  - Content Optimization: We optimized the client’s website content to include the targeted keywords naturally and effectively. This included updating meta tags, headings, and on-page text to ensure relevance and alignment with search intent.
  - Technical Enhancements: Our team implemented technical SEO best practices to improve site speed, mobile responsiveness, and overall user experience. Ensuring a technically sound website is essential for achieving and maintaining high search rankings.
3. Conversion Tracking and Analysis:
  - Keyword to Conversion Setup: We set up detailed keyword-to-conversion tracking in Google Analytics. This allowed us to see exactly which keywords were driving conversions, providing valuable insights into the effectiveness of our SEO efforts.
  - Channel Performance Metrics: By analyzing conversion data, we could determine which channels were most effective in driving revenue and how long it took for customers to make purchasing decisions. This data-driven approach enabled us to refine our strategy continually.
Results: Consistently Achieving #1 Rankings and Boosting Revenue

The results of our comprehensive SEO efforts were outstanding:
- Top Google Rankings: Our client consistently achieved the #1 spot on Google Australia for several highly competitive keywords. Maintaining these top positions over the past year has significantly enhanced their online visibility.
- Increased Traffic: The top rankings led to a substantial increase in organic traffic to the client’s website, driving more potential customers to explore their products.
- Revenue Growth: With more traffic and improved visibility, the client experienced a significant boost in revenue. The keyword-to-conversion tracking provided clear insights into the channels driving the most revenue, allowing for strategic adjustments to maximize ROI.
Conclusion: Driving Success in a Competitive Industry through SEO

Our work with this beverage client demonstrates the power of strategic SEO in achieving top search engine rankings and driving business growth. By focusing on comprehensive keyword research, on-page and technical optimization, and detailed conversion tracking, we were able to secure and maintain the #1 position on Google Australia for highly competitive keywords, resulting in increased traffic and revenue.

At NetON, we are dedicated to helping businesses succeed in competitive markets through tailored SEO strategies that deliver measurable results. If your business is looking to enhance its SEO and achieve top rankings, contact us today to learn how we can help you stay ahead of the curve in digital marketing.
August 2, 2024
Success Story: Doubling Traffic via SEO
Double the traffic, more than double the conversions

At NetON, we thrive on delivering tangible results through tailored digital marketing strategies. One of our recent success stories involves a large, established company that engaged us to enhance their SEO, improve their rankings, and generate higher traffic. Despite the challenges associated with optimizing a substantial and established site, we achieved remarkable outcomes. Here’s a detailed look at our approach and the impressive results we delivered.

Challenge: Improving SEO for a Large, Established Site

Optimizing SEO for a large, established website poses unique challenges. Established sites often have entrenched content structures and legacy SEO practices that require careful adjustment. Our client needed a comprehensive SEO strategy to boost their search engine rankings and increase traffic, ultimately driving more leads.

Our Approach: Comprehensive Keyword and Site Optimization

To address these challenges, we implemented a multi-faceted SEO strategy that focused on both technical and content optimization:
1. Keyword Research:
  - Industry-Specific Analysis: We began with thorough keyword research tailored to the client’s industry. This involved analyzing their current keyword performance and identifying gaps.
  - Top Searched Keywords: We compiled a list of the most searched keywords in Australia relevant to the client’s business. This list served as the foundation for our optimization efforts.
2. Site Optimization:
  - Content Enhancement: We integrated the identified keywords into the website’s content. This included updating meta tags, headers, and on-page text to target the chosen keywords while maintaining the site’s aesthetic appeal.
  - Aesthetic Considerations: While optimizing for SEO, we ensured that the site’s design and user experience remained visually appealing and user-friendly. This balance between functionality and aesthetics is crucial for retaining user engagement.
3. Conversion Rate Optimization (CRO) Metrics:
  - Enhanced Tracking: We implemented advanced CRO metrics to track which keywords were driving lead generation. This involved setting up custom conversion goals in Google Analytics to measure specific actions such as form submissions and contact requests.
  - Volume Ranking Metric: In addition to standard keyword ranking reports, we used a volume ranking metric to assess keyword performance by search volume. This allowed us to prioritize high-impact keywords that could drive significant traffic.
Results: Doubling Traffic and Boosting Lead Generation

After six months of rigorous SEO optimization, the results were outstanding:
- Traffic Increase: We achieved a 100% increase in website traffic. This significant boost in traffic is a testament to the effectiveness of our keyword integration and site optimization strategies.
- Improved Rankings: The client’s search engine rankings improved substantially, with many targeted keywords reaching the first page of search results.
- Enhanced Lead Generation: With the increase in traffic, the client experienced a notable rise in lead generation. The CRO metrics provided valuable insights into which keywords were most effective in driving conversions, allowing for further optimization.
Conclusion: Achieving Success through Strategic SEO

Our work with this large, established company highlights the power of a well-executed SEO strategy. By conducting thorough keyword research, optimizing site content, and implementing advanced CRO metrics, we were able to double the client’s traffic and significantly enhance their lead generation efforts.

At NetON, we are committed to delivering customized digital marketing solutions that drive measurable results. If your business is looking to improve SEO and boost online traffic, contact us today to learn how we can help you achieve your goals through strategic optimization.
July 29, 2024
5 point SEO checklist for a new website

Search Engine Optimisation (SEO) is crucial for improving the number as well as the quality of traffic to your website through organic search results. Although the concept of SEO is fairly new, i.e. it only caught the wind in the 2000s, SEO today has a huge role in digital marketing. If you are planning to build your brand on the internet or just create a photo or blog sharing website, you need to know the basics of SEO.

We get asked all the time for a handy SEO checklist for when you are launching a new website. So we thought we would come up with a checklist of five things you can do to make sure your new website is getting its SEO right.

We will keep this at 5 SEO tips to make sure you can do this without spending a lot of time.

1. Title tags and meta descriptions

Usually all new CMS’es do this automatically now. However you still want to check and make sure that all your pages have relevant Title and Meta Description tags. Don’t have all your page titles saying your company name for example.

Title tags and meta descriptions also help to improve click-through rates. This can be done by enticing people to click on your link rather than your competitors’ link by creating a much more engaging title or description. You need to make sure that every page has a title and description set up. This will help users navigate through the page more easily as well as enable search engine crawlers to move through your website faster.

2. Google Search Console

Signing up with Google Search Console will provide you with a set of tools and reports that will help you measure your website’s Search traffic and performance. The Search Analytics feature will help optimize your content so that your content ranks higher in Google Search results.

It will also send you alerts on any issues on your website and will help you fix them. With the Search Console, you will be able to better understand how Google looks at your website and hence optimize your website accordingly.

One handy info you also get is what keywords users are finding your site with. If they are not relevant, you need to fix your keywords, titles and content.

3. Device optimization

Optimizing your content for mobile devices is very important, especially considering Google’s recent initiation to index mobile-first. What this means is that Google’s ranking system will now typically look at the mobile version of a page’s content to evaluate its relevance to the user. Mobile optimization, therefore, plays a significant role in helping a website shine on Google search results.

4. Google Analytics

Google Analytics is an important tool used for website optimization. This web analytics service allows you to track and record user activity on a website such as a website traffic, session duration and bounce rate. The information from Google Analytics has shown to have a great deal of impact on the website’s performance.

5. HTTPS security

The whole world wide web is moving towards encrypted connections. Google has been recommending websites to use https for over 2 years now. We still see some sites going live without https. So please make sure your site has https when going live. With a plethora of new technology, this is usually free and only takes about 15 minutes now.

What is Search Engine Optimisation

Search Engine Optimisation (SEO) is the process of tweaking your website content to help search engines index your site better and eventually help users find your website through search engines such as Google, Bing and DuckDuckGo.

NetON’s Search Engine Optimisation(SEO) Services

NetON uses ethical Search Engine Optimisation techniques recommended by Google for all our SEO offerings. The primary SEO objective currently is creating authentic valuable content rather than over-optimised and over-filled content. Our SEO offerings include Keyword Research, Competitor Research, User Research, On page analysis, On-page Search Engine Optimisation, SEO Copywriting, Keyword Ranking tracker, mass content optimisation, old content revitalisation and finally Analytics and Measurement to see what results you are getting from your SEO efforts.

We have built our own On-page SEO Tool (NetON BOLT) that helps us identify the issues with your page and fix them.

We have been improving keywords rankings for our clients in Melbourne and Sydney for over 10 years.

Learn about our SEO Melbourne Services and request a quote.

May 20, 2019
DuckDuckGo Search Engine Website Submission
Automatic website submission to DuckDuckGo

At NetON, we want to make sure that our clients get the best online exposure from our development work. We are always looking for new ways to improve your business. We are now rolling out a new way of better online visibility for you. The addition of this process in our development cycle will allow our clients to generate more online visibility from their websites and get their websites in front of more prospects and visitors.

What is a Search Engine

A search engine indexes websites, images and other files available on the Internet (World Wide Web). When a visitor searches for keywords on a search engine it will then display results based on its index. A search engine’s index is usually updated by crawling those websites,images and files and adding new content to its index.

What is DuckDuckGo

DuckDuckGo is an Internet search engine that emphasizes protecting searchers privacy. It also avoids the filter bubble of personalized search results. Google will give you results based on your demographic, activity and other history. DuckDuckGo will give everyone the same results for the same keywords. Because of a lot of data loss, hacking and data being sold to third parties, Privacy is a one of the biggest concerns for users online.

Here are some features of DuckDuckGo
- DuckDuckGo doesn’t collect any of your personal information.
- It doesn’t keep track of what you searched, so your searches are anonymous the whole time. There is no search history or any profile. Since there is no personal information, there is no information sold/gained access by third parties.
- DuckDuckGo doesn’t give you filtered bubbled search results. While Google and other search engines show different results to separate users based on their profile, search history and other factors, DuckDuckGo shows everyone the same results based on the same keywords.
- DuckDuckGo has grown 50% in 2017 and now serves 20 million daily search results.
So what do you get out of this change in process?
- We do the website submission for you, when we build your website so you don’t have to worry about this in the future.
- You will achieve better online visibility as a result of this
- You will also be targeting a subset of users who only search on DuckDuckGo
- You will be future-proofing your website as we expect DuckDuckGo’s search share to improve over time
NetON’s website development value additions

Submitting your website to DuckDuckGo is one of the many value additions you get from getting your website built with NetON. We have a checklist of 50+ items that we go through when building your website which means more time for you to focus on strategy and marketing of the website.
October 24, 2018
12 tips to boost Organic Search Engine Rankings in 2018
There are no shortcuts when we talk about Search Engine Optimisation (SEO). If you want visitors to discover your pages via Google, it is important to apply the right strategies. Strategies that appeal to your users and help Search Engines index them effectively.

Simply put, SEO is all about user intent. Search engines job is to assist users with results that are relevant to their search queries. So the most relevant pages to queries get higher position on the SERPs.

To get higher visibility in Search Engines, you must follow the right strategies. We have outlined critical SEO strategies below that are a must have for any webpage.

Most Critical Strategy: Quality Content

Writing a high-quality article should be a key aspect of any SEO strategy. Google has been moving in this direction in the last year. For Google, Search is a business and the search results are its products. The main function of the Google is to answer the people’s search queries. Google wants it done intuitively. Goal here is to get the most relevant answer faster to the questioner. That makes a search engine great.

Keywords are now a double edged sword. It is true keywords helps in finding the right content. But, nowadays, keywords are a kind of hindrance. Most marketers are misusing keywords on pages. So a page might be completely different to the keywords that the page is being pushed for. Also people don’t usually use the right or the same keywords to ask a question. That’s what all the Google algorithm updates are about. It’s not just about the keywords, its about the information on the page. Quality content thus leads to higher ranking and higher conversions.

Google specifically recommends that users
- Build pages for users not search engines
- Find out your niche value and build your website to stand out using that value
- remove user-generated spam from the site
Google also recommends that you avoid these techniques
- Automatically generated content
- deceiving your users
- using tricks to improve search engine rankings, ask yourself “Would I create this content if search engines didn’t exist?”
- Link schemes
- Creating pages with little or no original content
- Cloaking and sneaky redirects
- and more…
Your content should be
- of High Quality
- Device Friendly
- Quick loading (view Site Speed Matters below)
- Accessible (view structured content below)
Once you generate quality content, you still have to optimise it to the relevant keywords to help Google understand the page better.

Key Concept: Title Tags

Title tags in SEO are like the title of your book. It is the main piece of text that people use to identify the different pages or posts on your site. Not only, it allows you to give a name to every web page but also outlines the main purpose of the web page. The title that you enter in a title tag also appears when you share your web page on social media. The length of the title tags should be between 50-60 characters. A great title is what it is – great and relevant. It should attract people to click the moment that they see it in the SERPs.

Key Concept: Site Speed

The speed of the website is the first impression you make on the visitor. Visitors love a fast site. Google loves a fast site. If your website loads fast, you leave a strong first impression on the visitor. It’s pure psychology that fast websites are both reliable and professional. Speed relates to the trust, efficiency, and confidence. On the other side, a slow website is always thought to be unsafe, insecure, and untrustworthy. And finally, it is really difficult to turn around the negative first impression.

Key Concept: Structured Data

Your website is essentially a lot of html code. When Google is trying to make sense of the data, its very hard for it to make sense of exactly what the data in the page.
- If there is an address, is that the company address? or are you talking about another company, or an event etc.
- If there is an image or a social media link, is that for your own company vs a partner company?
- You have a lot of articles in your pages, but is that products you sell, events you run, books you like etc
Google allows you to put structured data to help it identify what information you have on your page.

It allows you to specify items on your site such as
- Corporate Contact Details
- Corporate Logo
- Social media links
- and more…
It also allows you to specify what kind of repeating content is on your site
- Articles
- Books
- Courses
- Events
- Facts
- Jobs
- Products
- Recipes
- Reviews
- Videos
- and more….
Making sure you have structured data and passed on to Google means better visibility for your business.

Key Concept: Responsive Site

It’s 2018. There is no excuse not to have a responsive site. More than half of your users should be consuming your content in mobile devices now. It’s a deal breaker when you visit a site on a mobile and then you have to enlarge it or make it smaller. Visitors hate it and in turn Google will not give your site higher preference. Google is moving towards a “mobile first” approach to websites, and so should you.

Key Concept: Site Security and User Spam

WordPress, while its the best thing to ever happen to CMS since sliced bread does have it’s challenges. The most glaring one is site security and user spam. It’s an easy fix but not properly fixed in most medium to small websites. Looks like Google is now putting that in focus and using it in its algorithms. So you need to make sure that
- you have rolled out HTTPS (secure url)
- you have closed your forms so that there is no spam bots filling it out
- you have closed your comments so that there is no spam bots filling that out
Use Heading 1 tags

Header or H1 is the largest text on any webpage and serves as its page title. H1 tells the reader whether the subject matter is relevant to their interests or not. The H1 tells browser and Google that it is the largest and most important text on your page. It draws the attention of the visitor and tells visitor if they have landed on the right page or not. The thumb rule is that a visitor spends about 10 to 15 seconds on a particular page to look for the information they want. H1 has a direct impact on the search rankings. They are used to determine the quality of the webpage.

Heading 2 tags should expand on Heading 1 tags

H2’s must be related to H1 however they should not deliver the same thing. Instead, they must go deeper breakdown the title and content of the page. It is not necessary to use keywords in the H2 tags. They can be a descriptive variation of the keyword or could be a subcategory of it. Headings allow assistive technologies to navigate the page.

Canonical Tags

Canonical tags or canonical link elements assist the webmasters to prevent the duplicate content issues. In case, you have several versions of the same content, it is recommended that you must pick one version of the same and point it to the search engines. In this way, the duplicate content problem will be solved and the search engine will know which version is to be shown in the search results.

File Names and Alt Tags

Descriptive and keyword-rich file names are crucial for SEO of your page. With the improvement in the algorithms, nowadays, the search engines not only crawl the text on your webpage but also crawls your image file names. The alt text adds value to the SEO of your webpage. Try to optimize images with relevant keywords. It improves the ranking of your website. Images optimized with right alt text helps the online stores to show up their images in Google image and finally increase their sales.

XML Sitemap and Robots.txt File

Sitemap.xml and robots.txt are used for SEO. Both of them are the major part for any webpage. Sitemap.xml is used by search engines to learn website structure. If your sitemap.xml is properly optimized with valid URLs, it helps search engine crawler to crawl all the pages of your website. Robots.txt file tells web robots what pages on your website are restricted and allowed. In simple words, it tells the search engines what pages should be allowed and disallowed in your website.

Older strategies

Unique Meta Descriptions

Meta descriptions are HTML attributes. They are the concise summary of your webpage. The ideal length of meta descriptions is between 155 to 160 characters. They appear underneath the blue clickable links in a SERPs. However, in an attempt to answer the searcher’s query in a better way, the Google can pull meta descriptions from other areas on your page. Nowadays, meta descriptions have been included in a plenty of protocols including Schema.org, Twitter Card, Open Graph, and more. But one thing, you must remember about the meta description is that they must be unique. Try to use a unique meta description on all pages.

Summary: A Strategic Approach to SEO

SEO is all about user intent. To be successful in growing your business online, generate quality content for your visitors questions.

By following the best practices, you tend to stay on the top even if the search engine algorithm is being updated. Finally, you’ll start seeing visible improvements in your company’s organic search engine visibility.

SEO by NetON Melbourne

We run Search Engine Optimisation for multiple Australian and Global companies. We have also built our own tools such as NetON Bolt SEO to help our clients optimise their web sites better and rank higher on your keywords. What we preach, we practice on our site http://www.neton.com.au. Please reach out to us for any of your SEO Melbourne needs.
July 18, 2018
Introducing NetON BOLT SEO Tool – On page SEO Tool
NetON is always focused on helping you generate higher Return on Investment from your marketing dollars. We are always thinking of better ways of improving your marketing efforts. NetON is proud to announce a new way moving forward in Marketing ROI.

This new technology that we have built ourselves from the ground up will be able to generate more ROI for our clients and act as a value add for being our client.

We love this new platform because it allows us to generate ROI for our clients faster than before by helping you improve your on page SEO.

We are now rolling out NetON Bolt SEO Tool for all our new projects. We can’t wait for you to try out NetON Bolt SEO Tool and give us your feedback on how it was able to generate higher keyword rankings via Search Engine Optimisation for you faster.

What is NetON Bolt SEO Tool

NetON BOLT SEO Tool is a full site SEO checker. It analyses your whole site and every single page against all the important SEO guidelines and provides information on how good your current SEO is on your site as well as how you can improve it. So NetON BOLT SEO tool gives you
- SEO score for your whole site as a whole and how good it is currently
- SEO score for each of your individual pages
- Prioritised task list on how you can improve your on page SEO on each page
Here are some features of NetON Bolt SEO Tool
- Full site indexing and problem finding
- Single page on page SEO check and listing of problems
- Generating reports that allow on page SEO of page
- Generating prioritised task list of on page SEO
- Full site SEO score based on all sub pages on page SEO
- Page SEO score based on different SEO components
- Checking of Title Tags
- Checking of Page Meta Tags
- Checking of Meta Description Tags
- Checking of Headings in pages
- Checking of Keyword Density
- Checking of Code vs Text ratio in pages
- Checking of images in pages
- Checking of alt tags of images in pages
- Checking of internal links in page
- Checking of external links in page
- Checking of title tags in page
- Checking page against focus keyword
- Single and multiple keyword density on each page
June 12, 2018
Keyword Ranking Report

If you are one of our customers, most likely you have access to a Keyword SERP Ranking report from us. Here is a bit more information on what each of the columns mean:

Start:
The ranking of the keyword when we started the Ranking.

Keyword
The keyword we are ranking for your domain in search engines such as Google/Bing/Yahoo

Google
The rank of your keyword in google.com.au, this ranking refreshes every 12 hours. Please note that a rank of 11 means first spot in page 2 of Google.

Bing
The rank of your keyword in bing.com.au, this ranking refreshes every 12 hours. Please note that a rank of 27 means seventh spot in page 3 of bing.

Yahoo
The rank of your keyword in google.com.au, this ranking refreshes every 12 hours

Week Change
How your keyword has changed rank over the last week (if its green, it has gone up, if its red it has gone down).

Month Change
How your keyword has changed rank over the last month(if its green, it has gone up, if its red it has gone down).

Monthly Search
How many times that keyword has been searched for monthly on Google.

Ranking Url
What page of your website is being ranked for that keyword

April 13, 2016
Coming soon.. Australia’s newest business information portal

NetON is very excited to announce Looky.com.au – the new business directory and product service in Australia. Looky is officially launching from 1st of May as a beta service.

April 13, 2014
SEO rankings from within WordPress
With Google now using HTTPs as standard, its tougher to see what keywords visitors are using to get to your site from Google. To combat this issue, we have had a Keyword ranker that we have been using for our clients for a while. We have now integrated the SERP ranking tool directly into WordPress, which means that if you have a WordPress site with us and want us to track Keyword Rankings for your site, it will show up in your admin panel inside WordPress. However if you would not want to access it via WordPress or you are not hosting your site with us, you can also access this data using a secure url, our Project Manager Platform, our Mobile app or through the NetON Pulse Dashboard.

Here is all the data that you would receive for any keyword:
- Current Rankings in Google Australia (google.com.au)
- Current Rankings in Bing/Yahoo Australia
- How the rank has changed on the last day
- How the rank has changed on the last week
- How the rank has changed on the last month
- Keyword Density analysis for the keyword on your site
- Url Analysis to see areas of improvement from SEO perspective
Please get in touch with us to find out more…
April 8, 2014
NetON Pulse now comes with SERP Rankings (keyword rankings)

NetON Pulse – One dashboard to rule them all now comes with SERP (Search Engine Results Page) Rakings for your keywords. You can pick any keyword and pick a search engine to see the rankings.

Rankings update every 24 hours and show you a trend of how they have changed over time.

Learn more about NetON Pulse – Marketing Dashboards

April 3, 2014