Email still sits as the most important communication and marketing channel for Marketers. According to the following infographic by Oracle and Eloqua, email still sits as the most important digital marketing activity for most Modern Marketers at 58%. How can we leverage email more? Rich content strategies such as white papers and webcasts, marketing automation, speed and relevance are the key factors in using your email marketing channel more successfully. From a skills perspective, creative skills and knowledge of marketing technology are of the greatest importance.