Top 10 Essentials for your B2B Website

Looking for a resource to making sure your B2B website is setup for success.. It’s finally here!

Do you have a B2B website but don’t have a business?

Your B2B website is the central hub for all your business activities. Your B2B website should work for you. It should attract relevant prospects and convert prospects to leads. Those are the basics of what you would expect your B2B website to do. If you follow the guide below, it will not only do that; It will also track leads and send them to your sales team when they are sales ready by itself. Follow our guide below to make sure that your site is working for you.

NetON’s Top 10 Essentials for a B2B Website

This is a NetON Top Tips white paper written by Suman Dahal, Director at NetON. Suman has worked at some of the top Email Marketing, Marketing Automation and Optimisation companies around the world. He has over 10 years experience in all things B2B. He will be helping you make sure that you have put all the technology in place to make your B2B website a success.

The whitepaper will cover all the groundwork of a B2B website including

  • Making sure you have ticked all the checkboxes with your B2B Marketing website
  • Making sure your B2B website generates leads and gives them an opportunity to reach out to you
  • Making sure that your B2B website converts its visitors to leads
  • Making sure that its easy for you to send leads generated through your B2B website to your sales team
  • Making sure that you can track your success and improve your procedures based on data

Completed all the items on this whitepaper?

Stay tuned for our advanced tips for B2B websites.
This follow-up whitepaper will cover the advanced techniques for your B2B website.

How do you implement these changes?

We are platform agnostic. So this whitepaper mentions what things to do but it doesn’t mention what platforms to use. If you want to know what platforms to use for any of the tips we have provided, please reach out to us at

NetON’s marketing and business whitepapers

We create our whitepapers with you in mind. Our whitepapers are easy to read in all devices, both desktops and mobiles. We also make sure they are action orientated, rather than lots and lots of text, so there is an action plan against each item. Our aim is to create whitepapers that are on point, that you can follow and put it in action.

If you think we can improve our whitepapers, please let us know how at We love constructive criticism.

Download Whitepaper

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NetON Website Upgrade 2017

While we try and upgrade our site once every 6 months, we have been really busy this year with improving our client websites and rolling out a number of supplementary websites. The fact that Bootstrap 4 was out in Beta and we were still in Bootstrap 3 gave us the kick that we needed to start the transition. We were really happy with the look and feel of the site so we didn’t want any theme changes but we really wanted to make it easy to build templates, connect our Marketing Automation platform and make our pages look and work better. What we really want before the end of the year is a solid foundation for the next year where we can roll out a number of new products, market them effectively and integrate all the other systems that we have been building in the last 2 years.

Bootstrap framework upgrade

We have been building a very modular site since the beginning of the year where we have completely separated the data, the theme and the functionality of the site. So it was amazing to see all that come to fruition. The framework upgrade actually only took us a couple of minutes to complete,  collectively blowing our minds on the highs that website development has reached today.  In the past this would have been a few days at least for a website of our size and the components it has. Yes, some pages and templates didn’t work but 90% of the site and 95% of pages visited every day was functional and working straight out.

Separation of Components

One of the core changes we have been working on our site has been a separation of components. Similar to how a MVC system works, we have been trying to separate the skin and the functionality. While in the past this was all interconnected and an upgrade to the site meant separating them, rolling out the new site and then meshing them together again, we are now able to keep the functionality separate from the framework. This makes doing upgrades on our site a breeze.

Better ways of displaying data

We have also built a number of components to create better ways of displaying data. In the age where Google is king, our pages are expanding at the rate of our waists. So its time to trim them up by using gradients, boxes, icons and components that we can use from Bootstrap to make big amounts of content look more aesthetic and easily digestable.

Breaking up with CSS and in bed with SASS

As of this iteration, we are also fully running on SASS and ditching the age old CSS behind. We loved CSS but we were swayed by competition. SASS allows us to make styling changes to our website blazingly fast and with less code and less time. We want to reach a point where we can make fundamental theme changes and updates to the site in minutes and not hours.

Integrated Marketing Automation

This was probably the biggest thing we really wanted on this update. We have been setting up our Marketing Automation platform and we really wanted it to be fully integrated to our website. We are so excited that  full Marketing Automation integration is also complete on the site. This opens up a huge opportunity for us to now improve our website and our funnel.  Having the lead flow, lead follow up means that we can now focus on the top end of the funnel and let the mid and bottom end of the funnel work out by itself.

Why talk about our site upgrade?

As an agency, we feel like every time we upgrade our website, we learn and lot. What we learn from working on our website, we can start rolling them out to our customers. We thought that this post will be a good introduction to how we upgrade our sites and how we can help you with your site upgrade.  Please feel free to check out our WordPress Development page and our Marketing Automation pages for more information on our offerings.


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Sales Proposal effectiveness Infographic

The average B2B marketing sales cycle today is 22% longer than five years ago in 2008. The infographic below shows the study on current proposal management, practices in 76 business to business sales organisations, surveying top performing companies for the 3 months of May to July 2013. To improve your sales proposal process, view the most important investments in the graphic below.


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Time to move from Responsive to Mobile First Websites?

Is it time for Australian Businesses to move to a mobile first approach.  At NetON we have been building Responsive websites since 2011 while Mobile traffic was still in it’s infancy. Now in mid 2014 should we still do Responsive Sites or should we move to Mobile First websites? We thought we would do a quick analysis. We picked at random 3 medium B2C clients and 2 B2B Clients to see what the Mobile Traffic was for the sites for a random month this year. We also categorised the traffic to overall and Australia to check how Mobile traffic differs from Australia. Followed are some quick charts.

B2C Mobile Traffic analysis

B2C Client 1 Analytics


B2C Client 2 Analytics


B2C Client 3 Analytics


For our random 3 B2C clients,  pure mobile is coming at roughly 1/3rd of the Traffic, while Mobile + Tablet at some cases is more than half the traffic.  What’s more interesting is that if we just pick Australian traffic in 2 out of 3 cases, Pure Mobile traffic now outweighs Desktop and Tablet Traffic. With one of the sites getting 80% pure mobile traffic from Australian Visitors.

Key takeaways:

  • In majority of larger B2C clients, mobile traffic is outweighing desktop
  • While most sites are still built responsive and not mobile first
  • Australian Mobile traffic in particular is exploding

B2B Mobile Traffic analysis

B2B Client 1 Analytics


B2B Client 2 Analytics


B2B clients however seem to have a very low degree of Mobile Traffic or Tablet Traffic. The reason for that being that most of the sites are being visited in work hours via the computer. However month on month increase is about 1-2% at this stage. Still a long way off from B2C but towards early next year, you should start looking at going mobile first.

Key takeaways:

  • Mobile traffic in B2B is not significant yet
  • However mobile traffic month on month is growing rapidly
  • Responsive sites are best for now

Mobile First Websites?

NetON will be doing Mobile first websites for all B2C customers moving forward.  We will be posting another post about our Mobile build technologies and what devices we test our Websites on.

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