Time to move from Responsive to Mobile First Websites?

Is it time for Australian Businesses to move to a mobile first approach.  At NetON we have been building Responsive websites since 2011 while Mobile traffic was still in it’s infancy. Now in mid 2014 should we still do Responsive Sites or should we move to Mobile First websites? We thought we would do a quick analysis. We picked at random 3 medium B2C clients and 2 B2B Clients to see what the Mobile Traffic was for the sites for a random month this year. We also categorised the traffic to overall and Australia to check how Mobile traffic differs from Australia. Followed are some quick charts.

B2C Mobile Traffic analysis

B2C Client 1 Analytics

image

B2C Client 2 Analytics

mobile-traffic-site2

B2C Client 3 Analytics

mobile-traffic-site3

For our random 3 B2C clients,  pure mobile is coming at roughly 1/3rd of the Traffic, while Mobile + Tablet at some cases is more than half the traffic.  What’s more interesting is that if we just pick Australian traffic in 2 out of 3 cases, Pure Mobile traffic now outweighs Desktop and Tablet Traffic. With one of the sites getting 80% pure mobile traffic from Australian Visitors.

Key takeaways:

  • In majority of larger B2C clients, mobile traffic is outweighing desktop
  • While most sites are still built responsive and not mobile first
  • Australian Mobile traffic in particular is exploding

B2B Mobile Traffic analysis

B2B Client 1 Analytics

b2b-mobile-traffic-site1

B2B Client 2 Analytics

b2b-mobile-traffic-site2

B2B clients however seem to have a very low degree of Mobile Traffic or Tablet Traffic. The reason for that being that most of the sites are being visited in work hours via the computer. However month on month increase is about 1-2% at this stage. Still a long way off from B2C but towards early next year, you should start looking at going mobile first.

Key takeaways:

  • Mobile traffic in B2B is not significant yet
  • However mobile traffic month on month is growing rapidly
  • Responsive sites are best for now

Mobile First Websites?

NetON will be doing Mobile first websites for all B2C customers moving forward.  We will be posting another post about our Mobile build technologies and what devices we test our Websites on.

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Amazon S3 Integration with WordPress : Announcement

Wordpress Amazon S3 Integration

WordPress and Amazon Simple Storage Service (S3) Integration for large campaigns

Today we are announcing the availability of Amazon S3 Integration services for WordPress Websites. Over the last few years, WordPress has really improved its core from a blogging platform to a full fledged CMS platform. The availability of thousands of plugins and our own extensions means that netON is able to build not just smaller sites but also large and enterprise CMS platforms on WordPress.  Inline editing, varying levels of access, integrations with other enterprise solutions means that you can now take advantage of the ease of use of WordPress in your organisation.  To find out more about what customised WordPress we can offer, please send us an email here.

Amazon S3 – Simple Storage Service

Amazon S3 provides a simple web services interface that can be used to store and retrieve any amount of data, at any time, from anywhere on the web. It gives any developer access to the same highly scalable, reliable, secure, fast, inexpensive infrastructure that Amazon uses to run its own global network of web sites.

Launching large campaigns on any website is always tough, you need to make sure that

  • the server can support a large number of concurrent  visits
  • the server can support a large number of concurrent database connections
  • the server has enough bandwidth and processing power to support all the visitors on the site
  • the server will not block visitors thinking it is under attack

This is where the flexibilty of Amazon S3 comes into the picture. NetON can setup your website/campaign to pull all the media information from Amazon S3. This means that

  • All images will be served from an Amazon Cloud server nearest to the visitor
  • All media files will be served from an Amazon Cloud server near the visitor
  • Your Database is backed up in Amazon S3

This means that your data is securely stored in the Amazon Cloud Storage and your WordPress Website will be able to handle a large number of users at the same time.

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