At NetON, at the end of the year, while our clients are on holidays and it’s a bit quieter, we always spend time reviewing our processes and improving them. All this is done to make our processes faster and more efficient. This makes our projects faster for our clients and more economical. We also spent a considerable time this holiday break looking at our gaps and how we can improve our processes.We also made a number of improvements to provide better and faster development and marketing services this year. Looking at what was done, it feels like we are starting the year with a bang. Here is what we have fixed/rolled out this time
Better wireframe builder
Wireframes are usually clunky. They take a while to build and dont accurately reflect how the final product will be rolled out. There are a number of platforms that provide wireframes but mostly the end result doesn’t reflect on the initial work because they don’t accurately reflect on the amount of work and estimated cost. This year, we have taken this onboard and built our own wireframe system which is faster and accurately reflects the clients budget and the end result of the application/product. We have tried to make the wireframe platfrom as close to the final look and feel that you will get when we deliver the project.
Collaborative feedback on WireFrames
As part of our new wireframe builder version 2, we have also introduced a built in feedback collector which allows multiple users to provide feedback in real time for the iteration of the wireframe. No more emails, no more excel files and no more word documents (yikes). It’s all handled in a single screen and easy to access, review and make sure that nothing is lost between the cracks. We expect this new process to speed up eCommerce development, WordPress Development and most Marketing Automation processes. When wireframes change, there is a new feedback screen but it also carries over previous feedback that wasn’t incorporated.
Ad visualiser for faster generation of ads
As part of our offering, we are doing a lot of Ads for our clients on a number of platforms. We setup Google Adwords Ads, Google Display Network Ads, Google Remarketing Ads, Facebook Ads, Facebook Remarketing Ads, Instagram Ads, YouTube Ads and LinkedIn Ads. The problem with working with multiple platforms is that you lose sight of the bigger picture pretty quickly and start spewing out ads based on platform rather than based on what you want to achieve from the Ads. We have now pulled all the ads into a single platform so that when we build Ads for you, they are cohesive, have the same brand messaging, have the same call to actions but can be deployed on multiple platforms.
Content Marketing platform that helps you generate more content
We are also rolling out our new Content Marketing platform codenamed “Hugo”. We have been more and more involved with our clients in content strategy, content development and Content Marketing. We are rolling out the platform we use ourselves to our clients and agencies. The platform makes it easier to come up with content ideas, assign them to your team or external content developers, approve content, roll out content and review content. The platform also has calendars to see what content is planned for the next 6 month or 12 months and a sneaky way to keep an eye out on what content your competitors are pushing out.
Content Marketing platform helper
As part of our content marekting platform, we have also built a “smart AI” to help with the Content Marketing. It’s like having someone reminding you of generating content, doing summaries, doing smart titles and coming up with ideas for your Content Marketing. We are only demoing this to clients who are interested in our Content Management platform, so if you would like to know more about this, please send us an email at info@.
Marketing Automation emails, forms and landing pages builder
We provide a lot of Australian companies support with their Marketing Automation platforms mostly Pardot and Marketo. We are constantly building Emails, Forms and Landing Pages for such Marketing Auatomation campaigns that we do. To speed up delivery of these campaign assets, we have now setup a templated builder that helps us generate Landing Pages and Emails quickly and also allows us to provide our B2B clients with DIY templates that they can use in their Marketo instance to create emails quickly and effectively.
General Sales and Service Improvements
We have also improved our sales and customer service to provide quicker quotes, invoices as well as faster responses to issues.
Content Marketing Agency in Melbourne
NetON is a leading Content Marketing services company based in both Melbourne and Sydney. We have worked with Australian and International clients in their Content Marketing for over 10 years. Our Content Marketing methods use the best industry practices and aim to deliver successful results and higher conversion for our clients.We have been providing high-quality Content Marketing services to companies big and small for over 10 years with clients ranging from the biggest Australian companies to family-owned local businesses.