Announcing the NetON B2B Engine

We have finally put years of successful B2B strategy, campaigns and execution that we have rolled out for a number of clients into a proper framework. We understand that as B2B company of 2013, Marketing budgets are tight, there are bigger expectations, more pressure, more platforms and less and less resources around the office. As such our engine helps you do more in less, generate higher quality leads and work off one single platform.

Our Services fit into most areas of your Conversion Funnel. Here is where we help you with more leads, more conversion and more retention.


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NetON Analytics with Magento Commerce Integration Last week we rolled our our NetON Analytics plugin/extension

Adding goals to NetON Analytics

Want to set up a custom goal for NetON Analytics? Please follow these steps to set up a custom Goal.

Please note that you need to be an admin before you can setup Goals.

NetON Analytics Goals

You can set up different types of Goals can be setup in NetON analytics. We recommend setting up Goals for all of your conversion metrics. Usually this goals is attained when a visitor reaches a page on your site (like a thank you page after downloading or purchasing something).

To setup a Goal, visit the main reporting page on NetON Analytics, then Click on Goals on the main nav and Setup on the second Nav.

Goals Navigation

Please fill out the first part:

Goals Basic Setup

  • Please leave the Active Box Ticked to keep the Goal Active.
  • Please enter a descriptive name for the Goal. Over time you are likely to have a large number of Goals so its easier to be as descriptive as possible for your Name.
  • Enter the Url of the page which identifies this goal (e.g. /download/thankyou.html) or if the goal is for the user to go to anther site (e.g. http://www.othersite.com/link.html) etc. You can also use * as a wildcard (e.g. http://www.othersite.com/download/*)
  • Select an icon from the list

Advanced Goal Settings

Goals - Advanced Settings

  • The Funnel has 5 settings as explained below
    • No Funnel –  means that the user only has to go the the page/link mentioned above
    • URL – The user has to go to this url first and then the final url mentioned above for this goal to be complete
    • Campaign – The user has to come from a specific campaign and go to the url for this goal to be complete
    • Search – The user has to search for the keyword and then go to the url for this goal to be complete
    • Referring Domain – The user has to come from a specific domain and go to the url for this goal to be complete
  • You can specify a revenue against the goal (e.g if this was a booking thank you page and the booking cost is $xx, then you can put that in here)
  • You can specify the cost (e.g if you are using a PPC campaign)
  • Exact match – Ticking this box will force the exact urls where entered (please leave this unchecked unless specified)
  • More than once – Ticking this box will mean a single visitor can register multiple goals by going to the same page twice or more (unless it is a purchase, we recommend leaving this unchecked)
  • Manual Goal – Please leave this unchecked unless you have a developer who is developing goals for you on the actual code of the site.

If you are creating a Goal similar to an existing Goal, it will be much easier to view how the previous Goal was setup before creating a new Goal.

Once complete, click on Submit and NetON Analytics will start registering this goal in real time.

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Magento Commerce Plugin – NetON Analytics –Integrated One Page Checkout Funnel Analytics

NetON Analytics with Magento Commerce Integration

Last week we rolled our our NetON Analytics plugin/extension for Magento Commerce which gives you much better, integrated and readily avaliable analytics on your Magento Store. You are able to log in directly to your Magento Admin and see reports about where your customers are coming from, what products they are looking at and get detailed per user analysis on their behavior on your website.

One Page Checkout Funnel Integration

We have now integrated One Page Checkout Funnel Integration into our Plugin. This means that you can now get detailed Funnel Analytics on your One Page Checkout. So far in Magento Commerce, you can only find out if a user went to the one page checkout page and if they filled out the form.

But there are 6 steps on the one page checkout

  • Checkout Method
  • Billing Information
  • Shipping Information
  • Shipping Method
  • Payment Information
  • Order Review

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If your store has an issue with any of these steps and your customers are not able to purchase, right now your analytics program wont be able to give you this info.

The new plugin fixes this issue by providing steps and funnels in both NetON Analytics and Google Analytics.

The plugin will

  • create an event everytime a user goes through the steps in Google Analytics
  • log an event everytime a user goes through the steps in NetON Analytics
  • set up different steps as pages in Google Analytics
  • set up different steps and content in NetON Analytics
  • set up Path Analysis in NetON Analytics
  • You will need to set up a conversion funnel in Google Analytics with our guide

More updates

We will be building the NetON Analytics plugin all week and there will be a lot more updates coming out of that. Please subscribe to the blog to stay up to date on new features.

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