Magento Commerce 2.0 released–What’s new?

Magento 2.0 delivers a revolutionary update to both of their finest products on the market, both Community and Enterprise Edition are improved vastly since the last variant. Here we’ll show you what has change since.

Features

  • Compatibility

  • Concept of View

  • JQuery Library

  • New Performance

  • Component Oriented Architecture

  • Directories Structure

  • Automated Testing

  • Better Security

  • Class Alias

  • RDBMS Tabular Structure

  • ORM

  • Service Contracts

Compatibility

Magento 2.0 will use PHP 5.3 and Zend Framwork for managing performances of cache engine, database access layer and translations. Coincidentally, it supports MSSQL and Oracle that is great for Windows Platform Server.

Concept of View

In Magento 2.0, the sheer complexity and overall development time is considerably reduced due to the novel design of concept of the view in the module, which is the replacement of the existing base design package that enables developers to create working view with minimal effort as they don’t have to define the configuration file, because it is possible to create the view instead. Replacement of base directory and integration of view into the whole system are two major changes in Magento 2.0.

JQuery Library

Jquery is the most popular lightweight to use JavaScript Library. In Magento 2.0, jQuery library is the default JavaScript library. The migration from prototype to Jquery is one of the most important changes for frontend developers in Magento 2.0 as the prototype.js was used as a base javascript framework in its previous version because of the instability that entails.

Support from Magento 2.0 is only valid for one Javascript framework which means that there will be less Javascript conflicts in 2.0 than in 1.x. Yet another major plus for developers.

New Performance

Performance used to be an issue for Magento. A powerhouse with an unquenchable thirst for resources and marginally less efficient than other solutions, but everything changes with the latest installment. Magento 2.0 is at least 20% faster than the latest Magento 1.x. This change in overall performance is vastly noticeable.

Component Oriented Architecture

Modules such as customer, catalog, checkout, sales, CMS and others exist as components and interact between each other with high code coupling. Should a certain module deem obsolete, it can be disabled or replaced with the developers’ choice of module. It’s not necessary to install the entire system and hack the existing code base to customize and tweak Magento 2.0, thus site performance increases significantly.

Directories Structure

Magento 2.0 ushers two major overhaul in its file structure. First and foremost, everything is placed directly under the app structure. Secondly, every module has its own VIEW directory in which you can access all template, layout, js, and css/less files of any specific module. This undoubtedly serve as a monumental milestone for module developers as they can have more opportunities for customization without changing core site functionality.

There are four types of directories in Magento 2 file system:

  • Primary directories

  • System directories

  • Application directories

  • Public directories

Automated Testing

Developers are now able to construct autonomous testing regime. It includes a flawless testing framework designed to perform: Static Tests, Performance Tests, Unit Tests, Legacy and Migration Tests, Integration Tests and JavaScript Unit Tests.

Better Security

In lieu of changes to directory structure, Magento 2 is now more secure than ever. There is a new directory – ‘pub’, which enables developers to protect the code from different security breaches. They have taken some new steps in handling server validation. It will ensure greater security, so the online store will be much safer.

The latest version includes an automatic installer that can check upgrade requirements, and will verify that you have all the additional components needed for flawless operation with your upgrade. And of course, an easy-to-use import/export tool will make it easy to switch over to Magento 2 and future upgrades. Whereas upgrading used to be a dull task, it’s rather smooth sailing with version 2.0.

Class Alias

Class Alias has been removed. Only Class name needs to be place in the mage class design pattern method.

RDBMS Tabular Structure

New sections are converted into typical RDBMS tabular structure in Magento 2.0. There are plans to provide NoSQL adapter, so the removing of EAV is inevitable, but in Magento 2.0 it will get improved performance

ORM

There is a possibility than Magento 2.0 will get a new ORM.

Service Contracts

Service Contracts is another important feature of Magento 2, which is based on a set of different PHP Interfaces. The feature improves and simplifies the use of APIs for various modules. With Service Contracts, developers will get a new way of working with public API endpoints.

Front-end Architecture

Magento 2.0 frontend engine is aligned with modern protocols, and uses HTML5, CSS3 technologies. The Prototype library was replaced by jQuery along with Jquery UI. They have Magento UI library which is based on LESS, it contains a solid set of mixins, and a large set of variables that allows you to make the development process more intuitive and flexible.

Opting LESS based on the fact that Magento 2 comes with an internal compiler, that allows the developer to focus on the development process. The LESS compilation could be a server-side using LESS PHP library, or client-side that uses less.js library.

Note that Magento 2.0 used RequireJS, which significantly increases the pages loading speed. RequireJS is an implementation of AMD (Asynchronous Module Definition) technology, it is an API for declaring modules and their asynchronous loading at a moment when they are needed. This avoids adding JS-script libraries in the head, in the “lazy” loading way.

Back-end point of view:

  • PHP 5.5, Zend Framework 1.x

  • MySQL, Oracle and MSSQL databases support

  • jQuery + plugin orientated framework

  • Improved SOAP, XML-RPC, JSON-RPC, REST and other APIs

  • Unlimited theme inheritance

  • New validator library

Key Updates

  • New Technologies

  • Improved Customization Process

  • Easier Frontend Development

  • Reduced Upgrade Cost and Effort

  • Improved Scalability and Performance

  • New Documentation and Testing resources

  • Better Engagement with Community

New Technologies

The new technology stack includes the latest versions of PHP, JQuery, CSS3, etc.

Magento 1.x technology stack

Sass/Compass

jQuery in rwd package only

Prototype Javascript livrary in core

Additional Javascript libraries

    Magento 2.0 technology stack

    • HTML5
    • CSS3
    • RequireJS
    • Apache 2.2 or later
    • PHP 5.5.x with PHP 5.4.11
    • MySQL 5.6
    • PSR Compliance
    • Install needed components via Composer
    • Magento UI Library
    • CSS Pre-processor
    • Full page caching
    • Magento Performance toolkit

    With JQuery Magento 2 is more accessible, as a result, developers are able to use a JavaScript libraries they already well-versed in. The supports for additional plugins is provided as well.

    • Magento 2 is fully responsive and based on HTML5. Customers get a great shopping experience on every device, and developers are able to use powerful APIs and features from HTML5.

    • CSS3 improves page load speed of Magento 2. It also provides a myriad of new visual effects: reflections, multiple backgrounds, shadows, and so on.

    • Another great feature of Magento 2 is a RequireJS library. It aids in loading JS resources asynchronously. As a result it improves page load time and encourage modular design for front end components.

    • The second Magento also supports PHP 5.5 (5.4.11 is the minimum requirement). Ultimately, Magento 2 provides better overall performance.

    • The support for MySQL 5.6 in Magento 2 is finalized. This version of MySQL can essentially improve MySQL engine performance.

    • With the addition of PSR compliance, Magento V2.0 is easier to learn. In addition, it standardizes the use of PHP, hence developers can use different sets of code libraries.

    Improved Customization Process

    With the advent of Visual Design Editor, using the ‘drop and drag’ interface for editing Magento layout is much easier. Thanks to the appearance of Visual design editor, modifying containers and blocks will not require specialized technical knowledge. Hence, any changes in the admin panel at ease.

    With improved customization process, developers are now able to extend Magento to meet specific merchant needs faster and easier.

    • The modular code of Magento reduces cross-module dependencies and allows developers to make targeted changes without any impact on other areas of code. This leads to cleaner interfaces among multiple extensions with higher flexibility and better customization.

    • There are a layered navigation and modularized search interface in Magento 2.0. Thus, search functions are more customizable.

    • Magento 2.0 provides enhanced APIs for better integrations with external systems.

    • Another significant addition to the new Magento is XML validation. It checks that XML code follows specific structures and rules.

    Easier Frontend Development

    With less CSS preprocessor and modern HTML5 themes, developer now finds it easy in getting accustom to new layout of the site without changing site functionality.

    Frontend development is also more accessible in Magento 2.0 with LESS CSS preprocessor and modern HTML5 themes.

    • Developers now have more opportunities for an easier customization of the look and feel without changing core site functionality. As a result, they can pay more attention to user experience, formats and styles. Frontend coding in Magento 2 is less complex and more autonomous.

    • Magento 2.0 also provides features that make CSS more extendable and maintainable in a theme-friendly way. CSS-preprocessor speeds up frontend development and improves multilevel theme inheritance – developers can recompile CSS for all dependent themes with the dedicated updated parent themes. Instead of LESS CSS preprocessor, developers can also use Sass/Compass.

    • It includes a Blank Theme, which allows developers to start with a stripped down the theme and all the necessary features and customizations.

    • The Magento UI Library includes a lot of different components (i.e. typography, tables, forms, etc.) and specific patterns (messages, navigation, ratings). It provides the ability to change almost all elements of Magento 2 front end. With UI patterns defined within the library, developers can create new themes or modify existing much faster.

    Reduced Upgrade Cost and Effort

    In Magento 2.0, upgrading core Magento software and extensions will be easier than with lower upgrade costs and efforts.

    • Upgrade to new version: To support developer upgrade new version easier, Magento 2 includes information on versioning policies. Moreover, you will be provided all necessary information about compatibility of upgrades.

    • Install Magento: With the support of new standalone installer, installing Magento 2 will be much faster. This tool will check for prerequisites before starting installation.

    With lower upgrade costs and efforts, it is easier to upgrade all core Magento software and install extensions in Magento 2.

    • Upgrading Magento to a newer versions is now easier, because version 2.0 includes information on versioning policies. In addition, you can get all the necessary information about compatibility of upgrades with the current version.

    • It includes a standalone installer, which is a separate and independent script.

    • Upgrading to Magento 2 is possible by exporting all standard records and importing them into the system.

    Improved Scalability and Performance

    Improved scalability consists of improved indexers, new Magento performance toolkit, Varnish Cache. Meanwhile the new indexers in Magento 2.0 come with an even more efficient updates to speed up performance, Magento performance toolkits support to verify and optimize system performance and Varnish Cache helps reducing server load and speed up the page loading time while providing support for multiple admin users.

    New Documentation and Testing resources

    The newest version of Magento includes all the necessary documentation. Also, it consists of tests to enable faster development. This testing framework supports continuous integration and testing practices. Not to mention static environments, performance criteria, and functional areas. To enable faster development, the testing framework of Magento 2.0 supports continuous integration and testing practices.

    Better Engagement with Community

    Engagement with the community is thoroughly enhanced in Magento 2.0 where updates on Github, Magento 2 webinars and special events make the platform more opened to the community.

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    Mangento Commerce Setup Update – Email Routing and Logs

    We are now routing all Magento Commerce emails through a dedicated email server and keeping all logs of any emails.  We are now rolling out this feature to most of our Magento Clients and the platform will be everyone will automatically have this feature updated to their installs.

    If you notice that your email is not working or you are not getting any transactional emails through the system, please submit a support ticket via the system.

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    Magento Commerce Plugin – NetON Analytics –Integrated One Page Checkout Funnel Analytics

    NetON Analytics with Magento Commerce Integration

    Last week we rolled our our NetON Analytics plugin/extension for Magento Commerce which gives you much better, integrated and readily avaliable analytics on your Magento Store. You are able to log in directly to your Magento Admin and see reports about where your customers are coming from, what products they are looking at and get detailed per user analysis on their behavior on your website.

    One Page Checkout Funnel Integration

    We have now integrated One Page Checkout Funnel Integration into our Plugin. This means that you can now get detailed Funnel Analytics on your One Page Checkout. So far in Magento Commerce, you can only find out if a user went to the one page checkout page and if they filled out the form.

    But there are 6 steps on the one page checkout

    • Checkout Method
    • Billing Information
    • Shipping Information
    • Shipping Method
    • Payment Information
    • Order Review

    image

    If your store has an issue with any of these steps and your customers are not able to purchase, right now your analytics program wont be able to give you this info.

    The new plugin fixes this issue by providing steps and funnels in both NetON Analytics and Google Analytics.

    The plugin will

    • create an event everytime a user goes through the steps in Google Analytics
    • log an event everytime a user goes through the steps in NetON Analytics
    • set up different steps as pages in Google Analytics
    • set up different steps and content in NetON Analytics
    • set up Path Analysis in NetON Analytics
    • You will need to set up a conversion funnel in Google Analytics with our guide

    More updates

    We will be building the NetON Analytics plugin all week and there will be a lot more updates coming out of that. Please subscribe to the blog to stay up to date on new features.

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    New Magento Commerce Demo Stores

    We are currently building a number of demo Magento Commerce stores to showcase  the full capability of Magento Commerce. These stores will help existing clients and future clients understand what features Magento has and also how they can customise their store for the best performance.

    Initially we will be running with 3 demo stores

    Electronics Magento Commerce Store

    The electronics store will feature daily deals, extensive product comparison, multiple layering for product finder, customer reviews, gift certificates etc.

    Magento Online Electronics Store

    Wine Store – Magento Commerce

    This store will feature mix and match boxes, discounts on multiple ordering, wine finder, bulk discounts, international shipping, loyalty system etc.

    Wine Store - Magento Commerce

    Magento Clothing Store

    Screenshot for this is coming soon. Please subscribe to our blog on the right hand side to get notified when the Apparel/Clothing store is online.

    Please get in touch to access our demo stores while they are being built.

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    NetON Analytics now integrates with Magento Commerce

    NetON Analytics

    NetON has recently launched our own Analytics Platform – NetON Analytics which simplifies analytics and makes it easy to access it via admin panels in WordPress and Drupal. Our in-built plug-ins allow you to connect NetON Analytics to your sites easily and access reports via your private url, admin dashboard or an app on your mobile.

    Magento Commerce Plug-in for NetON Analytics

    We have now created an integration plug-in for Magento Commerce. This means that you can integrate NetON Analytics directly with your Magento Commerce website and access analytics data from your Magento Admin area when you log in.

    Features

    • Visitor reports for today, yesterday, last week, dates and date ranges
    • Customisable dashboards for users
    • Breakdown of Google Adwords (without requiring Adwords Integration)
    • Custom Goals setup
    • Visitors by Country, Region, City
    • Individual visitor tracking
    • Individual visitor journey
    • and more…

    Magento Customised Features

    • How many visits to each category
    • Most popular products
    • Conversion via SEO compared to SEM
    • Keyword to Conversion Reporting
    • Ecommerce reporting
    • and more….

    Access to NetON Analytics – Magento Plugin

    Access to the plugin is currently only limited to existing NetON Magento customers as a value add, but we are happy to discuss your requirements. Pricing starts at $20 per month. Please get in touch to set this up.

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    Magento Extensions – What to install after a standard installation

    Magento Extension and Custom Development

    Magento is the most flexible and the most popular open source eCommerce platform in the Market right now. By itself Magento is very powerful for a small retailer all the way to a large/enterprise retailer. By Itself Magento give you the best eCommerce SEO capabilities, flexible products, payments and integrations.

    However if you are not using any custom development, you are only leveraging half the power of Magento. The Magento Connect provides thousands of Magento Extensions (Free and Paid) that you can use to make your platform even faster.

    Here are some extensions that you can use in your platform:

    Magento Speeding Extensions:

    These extensions help speed up your Magento Platform.  Because of its flexibility and robustness, Magento has a lot of code to churn before producing a page, as such Magento is pretty slow in normal web hosts and also on faster servers. The best way to speed Magento is to use caching however that also leaves it a bit sluggish sometimes. Installing a Speeding Extension helps load the images and javascript faster making the page load faster.

    Product zoom Extensions:

    These extension allow you to customise the zoom functionality on your products. The standard zoom functionality in Magento leaves a bit to be desired.

    Email Marketing Integration

    The Magento Marketing capability is not in par with most Email Marketing solutions. A read advantage in marketing is to connect your Magento store to your email marketing solution.

    Better Analytics Extensions

    Even though Magento is integrated with Google Analytics, it doesn’t have the best reporting capability. We recommend installing a better analytics extension and connecting it to Google so that you can get reporting such as Cart Conversion Funnel, Adwords Conversion Reports etc.

    Blog Extension

    A store is not enough to get the best out of SEO, so we recommend a blog extension so that you can start writing blogs and getting more visitors to your Magento store.

    Custom Magento Extension/Plugin Development

    netON also has a team of Magento Developers who can (1) help you implement any plugin to your online store or (2) build custom extensions for your online store. Please feel free to reach out to us if you have more specific requirements.

    and Happy Selling Smile

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    Magento Commerce Community Edition 1.7 released

    Magento CE Version 1.7 has just been released at the Magento Imagine Conference. Magento Commerce 1.7 is the upgrade from Magento Commerce 1.6.2.0 and a major release for Magento.

    Here are the new features for for 1.7

    Mobile Store HTML5

    Magento 1.7 brings out an optimised storefront for Mobile devices. Your customers can now shop on their mobile phones. Previously only the checkout was Mobile optimised but version 1.7 brings out optimisation for

    • Media Capabilities (Audio and Video)
    • Mobile friendly search and results
    • Mobile friendly product pages
    • Zooming of images by pinch, multi touch etc
    • Swipe functionality for multiple product images
    • Mobile Optimised cross sell and upsell capabilities
    • Drag and drop shopping cart

    Auto Generate Coupon codes

    This new functionality allows you to automatically generate coupon codes for promotions and export them for offline use.

    Layered Navigation Pricing Improvements

    The layered navigation pricing has been enhanced based on having a similar number of products within each range.

    Customer Group Pricing

    This is a great enhancement which allows you to set different pricing for different user groups (such as wholesalers and retailers) or customers/ prospects, VIPs vs non VIPs.

    REST API support

    As noted previously, 1.7 comes with REST api making it easier to integrate with Magento through its API. The first iteration allows you to

    • Create a simple product
    • Retrieve details for a simple product
    • Update a simple product
    • Delete a simple product
    • Retrieve a list of orders
    • Retrieve order information for an order
    • Update Catalog Inventory
    • Retrieve Catalog Inventory
    • Create customer information
    • Retrieve details for a customer
    • Update Customer information
    • Delete Customer information

    Backup and Rollback

    Great for developers. This feature allows you to backup your Magento installation and roll back to the backup. Great for

    • Testing new modules
    • Testing new customisations
    • Upgrading Magento

    The types of backup supported are

    1. System Backup
    2. Database Backup
    3. Database and Media Backup

    Captcha Support

    This is great for cutting down on spam form fills and Account Registrations. This will only allow a person and not bots. This can be enabled for admin as well as customer areas.

    For Full details please view the Magento Blog here

    Download Magento Commerce 1.7 Final Release here

    Click here to request a Magento 1.7 demo from netON

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    New Magento Extension: Collect from Store

    We have just created a new Magento Extension that allows your customer to purchase products from your online store and pick it up from store or a local store (if you have multiple store locations).

    The “collect from store” extension is very tightly integrated with the whole Magento Experience and will show up on the Confirmation email, the order (admin backend) and the Invoice.

    This Extension is best suited for:

    • Companies with multiple stores
    • Franchises
    • Online company with warehouses (where customers can pick up)

    Adding Store Locations capability in Magento Backend

    The admin of the Magento Store can go into the backend and add multiple store locations. Whatever stores are added are shown in realtime to the customer.

    Store Locations Page

    The extension also creates a dynamic Store Locations page that can be linked from the navigation bar. The store locations page shows all the store locations, addresses, phone numbers, email address (if chosen to show) and Fax numbers.

    There will be a number of upcoming improvements to this extension.

    Click here to view a list of Magento Commerce Websites that we have built

    Click here to request a demo of the Magento Platform

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    Why use Magento Commerce Online Store?

    What is Magento Commerce?

    Magento is a feature-rich eCommerce platform built on open-source technology that provides online merchants with unprecedented flexibility and control over the look, content and functionality of their eCommerce store. Magento’s intuitive administration interface features powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Designed to be completely scalable and backed by Varien’s support network, Magento offers companies the ultimate eCommerce solution.

     

    Why Use Magento Commerce

    Magento Commerce is Free (Community Edition)

    Magento Commerce started out as an open source platform and Magento Community Edition is still free to use. This means cheaper development and no yearly license fees for your clients. Most of the stores netON has built have been built on the Community Edition and have been able to fulfil the requirements of client. Please visit our showcase page for examples of our stores.

    Magento is the world’s fastest growing eCommerce Platform

    Magento is the fastest growing eCommerce Technology company. Currently over 110,000 online stores use Magento as their backbone.

    Easy to Scale Up

    Magento is easy to Scale up. With Professional Editions and now Enterprise Edition, you will find a hard time outgrowing Magento.

    Built in SEO Functionality

    Magento allows you to change titles, keywords and meta description for each CMS Page, Product and Category of your store. On top of that, you can also add clean URLs to get better rankings in Google and other search Engines.

    Multi Site Capability

    You can setup multiple storefronts from one admin area and your multiple store fronts can have different pricing for different products. You can also have the multiple storefronts on multiple domains and use a different design.

    Importing and Exporting Products through Excel

    Magento allows you to work with your Product attributes, prices and stock levels on an Excel Spreadsheet and import that into Magento. So if you have hundreds/thousands of Products, it becomes much easier and quicker to import or update a big list of products.

    Robust Magento Reporting and Google Analytics Integration

    Magento has an impressive Reporting Engine where you can see your daily/weekly/monthly sales, profit margins, orders etc as well as Customers, best customers, wishlists and abandoned shopping carts. Magento also connects with Google Analytics to give you more(non conversion) reporting that Google Analytics provides.

    Finally netON can also help connect Magento and setup advanced Google Analytics, so that you can see how the traffic flows from your home page > categories > products > product detail > cart > checkout > confirmation pages.

    Flexible and Extensible with a range of Free and Paid Extensions

    Magento Commerce is very flexible out of the box. We have customised Magento for Designer Heels, Music Download store to Franchise pick up at store Clients straight out of the box. However sometimes, you need new functionality and there are things that are unique to your business that you need to roll out to. This is where Magento Connect comes into the picture with a range of Free and Paid Extensions that help you customise your Online store even more. Prices for Extensions cost anywhere from Free to thousands of dollars (ERP Integrations). The end result, is a store that is built based on your requirements.

    Localised Flavour

    Sometimes an Online Store won’t work for you because it is built for the US Market and your tax rules and those small localised things are hard to setup. Usually using Magento, you can customise the store for a more localised solution. We work with a lot of Australian businesses and using freely available extensions, we are able to customise the store for GST, BPay, Australia Post Integration, Commonwealth Bank Integrations etc

    Online Store Marketing

    Having an online store doesn’t mean that you will start selling products straight away. The biggest piece of the puzzle is the Marketing and driving targets to your website. This is where marketing comes into the picture. Magento has a wealth of Marketing tools that can help you drive more traffic and get interested users back to your online store. By default, Magento comes with a newsletter subscription system and a newsletter to send out to your subscribers. However you can then offer special prices to customers, logged in members etc and communicate with them.

     

    Who uses Magento

    Here is a quick list of big name companies using Magento

    • Samsung
    • The North Face
    • Skull Candy
    • T Mobile
    • Stussy
    • Interflora
    • Nespresso
    • Salomon
    • Bing Lee
    • Olympus
    • K Swiss
    • Toms
    • Lenovo
    • Fred Perry

    and more…

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    Magento Commerce Series Part 1: Getting More visitors to your site

    Now that you have your Magento Online Store, what next? How do you sell your products more? Here are some ideas:

    1. Make sure your Magento/Online store is well SEO optimised

    SEO Components

    Make sure that all of your pages have

    • Page titles
    • Page Descriptions
    • Keywords (optional)

    Make sure all of your categories have

    • Keyword Meta Titles
    • Descriptions
    • Images if appropriate

    Make sure all of your products have

    • Keyword Meta Titles
    • Short and Long Descriptions
    • Multiple optimised images
    • As much description as you can

    Google Webmaster Connection

    Google Webmaster helps you identify how well your online store is indexed by Google and what problems Google might be having with indexing your website properly. To get an overview of your site in Google Webmaster, you will need to verify that you own the site.

    Google Analytics

    Add your Google Analytics id in the Magento Backend to see how many visitors are coming to your site and how they are finding it.

    To view how to change SEO Components and connect your store to Google Webmaster and Google Analytics, please get in touch with us, or log into your admin area and look under help.

    2. Supporting Content for Pages

    Lets say you sell TVs. You need to have at least these pages:

    • Product pages, which has all the information about the TV and tech specs and photos and videos.
    • Category Pages, which as all the information about what is a TV and what range is available
    • Sub Category Pages (LCD TVs, 3D TVs) which further define the product and allow Google to rank your pages higher
    • Attribute Listing Page (optional)
      A TV might have an attribute (LCD / Plasma) you can then turn this into two CMS Pages (one for LCD TVs which has all the description for LCD TVs and a dynamic listing of all LCD TVs and another Similarly for Plasma TVs).

    3. Blog

    A blog will help you talk about new products and anything relevant to your target customers. You can

    • talk about new products
    • compare your most popular Product A vs Product B
    • write about lifestyle interests of your customers
    • discuss events that you are having

    etc

    4. Adding content to GetPrice, shopping.com.au etc using Magento Extensions

    Magento has a lot of inbuilt extensions which help you push your products to sites such as

    • GetPrice.com.au
    • myshopping.com.au
    • Google Base etc

    This will mean that your products will be featured on Australia’s price comparison sites for free. If you are competing on Price, this is a great advantage. If not, you would want to be more selective about where you are pushing your product listings.

    5. Connect Facebook with Magento/Online Store

    Set up your Magento Store to automatically push any new products to Magento. If you don’t have the resources to do this, you can always set up a business Facebook Fan Page and

    • put up Facebook timeline posts when you add new Products to Magento/Online Store
    • post events information to Facebook TimeLine
    • post any milestones to Facebook Timeline
    • Add a like button to your Product, Category and Information pages.

    6. Connect Twitter with Magento/Onilne Store

    • Set up your Store to push a tweet when you add a product or do it manually.
    • Add tweet buttons to all the pages of Your online store.

    7. Run Search Engine Marketing/Social Media Campaigns

    If you product is superior to competitors and your site looks more professional or has a better brand, put aside some budget and set up campaigns in Google Adwords and Bing/Yahoo Search Marketing. You can also set up Facebook Marketing campaigns

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