Optimising Landing Pages with Analytics, heatmaps, mouse trails and A/B testing

Every business has a website, every business has microsites and landing pages. If you have a business, that is focused online,  most likely you have got heaps of these customer landing pages.  Also most likely money is being spent on building these pages, Search Engine Optimisation, Pay per clicks (PPC) and Social Media Marketing(SMM) to drive leads and customers to these landing pages.

One could argue that these are the most important online assets for any company. However the way businesses usually go about building and running these pages are not targeted to optimum conversion. Most likely the pages gets briefed first, goes to a designer, gets approved, Search Engine Optimisation, PPC and SMM get added at the end, to drive users to these assets.

There is usually minimal check up on these pages at the start, you then look at reports every few weeks, let the campaign run, collate full reports at the end of the campaign and compare that with other campaigns.  You probably look at overall clicks, form fill-outs or purchases, but not necessary user behaviour. The only time you may go back and change these pages is if the metrics were really different (read as bad different) from any other times for example if you are getting no conversion, bounce rates are unusually high etc.

While this works for most marketers, and is an industry standard, you are still not optimising your page to the full extent. As a marketer, you should be always trying to get the highest conversion on all of your assets right from the start of the campaign.  A 10% conversion on a page compared to a 5% conversion is twice the revenue for the duration of that campaign.

As such, at NetON we are happy to introduce a range of tools, that allows you to test your landing pages, get deeper insights into your conversion and study user behaviour on a much concentrated level. Using these, you are almost guaranteed to squeeze higher conversion from all of your digital landing pages.

NetON Analytics:

NetON Analytics allows you to get an in-depth understanding of user behaviour for each visitor on your site. You can view when person x comes from Google using keyword y, they go to pages a, b and c before filling out a form.  Usually we don’t look at this level of analytics but at the start of any campaign, we recommend that you at least look at a bunch of visitors page by page movements.

NetON heatmaps:

This is a new tool that we have just introduced, this gives you heat map information on your pages, mouse trail information, clicks on pages and scroll depth on your landing pages. Now you really know how many visitors go to the very bottom and look at that fantastic footer that you have crafted.

NetON heatmaps is available for all clients now and more information about the product is coming soon.

A/B Testing:

Finally the last thing you want to do is A/B test your site. We can strategise and create A/B  testing scenarios for you based on your content. Alternatively you can use our landing page platform to build pages yourself and run your own experiments. Does $10 off work better than 20% off on your product.  You can test all scenarios to make sure that you are using the right components that give you the highest return on your investment in you page.

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Adding goals to NetON Analytics

Want to set up a custom goal for NetON Analytics? Please follow these steps to set up a custom Goal.

Please note that you need to be an admin before you can setup Goals.

NetON Analytics Goals

You can set up different types of Goals can be setup in NetON analytics. We recommend setting up Goals for all of your conversion metrics. Usually this goals is attained when a visitor reaches a page on your site (like a thank you page after downloading or purchasing something).

To setup a Goal, visit the main reporting page on NetON Analytics, then Click on Goals on the main nav and Setup on the second Nav.

Goals Navigation

Please fill out the first part:

Goals Basic Setup

  • Please leave the Active Box Ticked to keep the Goal Active.
  • Please enter a descriptive name for the Goal. Over time you are likely to have a large number of Goals so its easier to be as descriptive as possible for your Name.
  • Enter the Url of the page which identifies this goal (e.g. /download/thankyou.html) or if the goal is for the user to go to anther site (e.g. http://www.othersite.com/link.html) etc. You can also use * as a wildcard (e.g. http://www.othersite.com/download/*)
  • Select an icon from the list

Advanced Goal Settings

Goals - Advanced Settings

  • The Funnel has 5 settings as explained below
    • No Funnel –  means that the user only has to go the the page/link mentioned above
    • URL – The user has to go to this url first and then the final url mentioned above for this goal to be complete
    • Campaign – The user has to come from a specific campaign and go to the url for this goal to be complete
    • Search – The user has to search for the keyword and then go to the url for this goal to be complete
    • Referring Domain – The user has to come from a specific domain and go to the url for this goal to be complete
  • You can specify a revenue against the goal (e.g if this was a booking thank you page and the booking cost is $xx, then you can put that in here)
  • You can specify the cost (e.g if you are using a PPC campaign)
  • Exact match – Ticking this box will force the exact urls where entered (please leave this unchecked unless specified)
  • More than once – Ticking this box will mean a single visitor can register multiple goals by going to the same page twice or more (unless it is a purchase, we recommend leaving this unchecked)
  • Manual Goal – Please leave this unchecked unless you have a developer who is developing goals for you on the actual code of the site.

If you are creating a Goal similar to an existing Goal, it will be much easier to view how the previous Goal was setup before creating a new Goal.

Once complete, click on Submit and NetON Analytics will start registering this goal in real time.

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Magento Commerce – Shopping Cart Abandonment Plugin now available

We have just released a final version of our Shopping Cart abandonment plugin for Magento Commerce. This means that for your online store, you can now connect an abandonment email when registered users don’t complete the purchase

Here are the features of the plugin:

– Allows you to set a time when the email will go out after Cart Abandonment
– Allows you to plug into custom APIs for sending the cart abandonment email
– Connects with NetON Analytics to report on how many customers come back and complete the purchase
– Allows you to change the html of the email from inside the dashboard

This plugin is now available to all clients and a version is coming for agencies who support Magento Commerce for their clients, please send us an email for more information.

Magento Commerce

Magento is a feature-rich, professional open-source eCommerce solution that offers merchants complete flexibility and control over the look, content, and functionality of their online store. Magento’s intuitive administration interface contains powerful marketing, search engine optimization and catalog-management tools to give merchants the power to create sites that are tailored to their unique business needs. Designed to be completely scalable and backed by an extensive support network, Magento offers companies the ultimate eCommerce solution.

NetON Analytics

NetON Analytics is a realtime analytics service which connects with your existing frameworks and provides you with your important KPIs wherever you are (in your phone, in your admin area, or via a url).

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NetON Analytics app for android now live on Google Play

Website Analytics are a marketers best friend. It tells you what is happening in your business, what your customers are looking for, if they are happy or not and if they are helping your bottom line. Problem with analytics is that it is hard to access and hard to view.

NetON Analytics app for android allows you to access your website analytics on the go. It gives you real time analytics in your pocket with an interface designed to help you decode your whole analytics in seconds. Green boxes mean everything is good, red boxes mean that you need to pay more attention to it.

NetON Analytics gives your all your real-time stats visits,visitors,goals,conversion,traffic sources etc. easily wherever you go.

NetON Analytics Stats

To make sure only our clients access the NetON Analytics – we have made it a paid app ($0.99 cents AU).

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Magento Commerce Plugin – NetON Analytics –Integrated One Page Checkout Funnel Analytics

NetON Analytics with Magento Commerce Integration

Last week we rolled our our NetON Analytics plugin/extension for Magento Commerce which gives you much better, integrated and readily avaliable analytics on your Magento Store. You are able to log in directly to your Magento Admin and see reports about where your customers are coming from, what products they are looking at and get detailed per user analysis on their behavior on your website.

One Page Checkout Funnel Integration

We have now integrated One Page Checkout Funnel Integration into our Plugin. This means that you can now get detailed Funnel Analytics on your One Page Checkout. So far in Magento Commerce, you can only find out if a user went to the one page checkout page and if they filled out the form.

But there are 6 steps on the one page checkout

  • Checkout Method
  • Billing Information
  • Shipping Information
  • Shipping Method
  • Payment Information
  • Order Review

image

If your store has an issue with any of these steps and your customers are not able to purchase, right now your analytics program wont be able to give you this info.

The new plugin fixes this issue by providing steps and funnels in both NetON Analytics and Google Analytics.

The plugin will

  • create an event everytime a user goes through the steps in Google Analytics
  • log an event everytime a user goes through the steps in NetON Analytics
  • set up different steps as pages in Google Analytics
  • set up different steps and content in NetON Analytics
  • set up Path Analysis in NetON Analytics
  • You will need to set up a conversion funnel in Google Analytics with our guide

More updates

We will be building the NetON Analytics plugin all week and there will be a lot more updates coming out of that. Please subscribe to the blog to stay up to date on new features.

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NetON Analytics

NetON has recently launched our own Analytics Platform – NetON Analytics which simplifies analytics and makes it easy to access it via admin panels in WordPress and Drupal. Our in-built plug-ins allow you to connect NetON Analytics to your sites easily and access reports via your private url, admin dashboard or an app on your mobile.

Magento Commerce Plug-in for NetON Analytics

We have now created an integration plug-in for Magento Commerce. This means that you can integrate NetON Analytics directly with your Magento Commerce website and access analytics data from your Magento Admin area when you log in.

Features

  • Visitor reports for today, yesterday, last week, dates and date ranges
  • Customisable dashboards for users
  • Breakdown of Google Adwords (without requiring Adwords Integration)
  • Custom Goals setup
  • Visitors by Country, Region, City
  • Individual visitor tracking
  • Individual visitor journey
  • and more…

Magento Customised Features

  • How many visits to each category
  • Most popular products
  • Conversion via SEO compared to SEM
  • Keyword to Conversion Reporting
  • Ecommerce reporting
  • and more….

Access to NetON Analytics – Magento Plugin

Access to the plugin is currently only limited to existing NetON Magento customers as a value add, but we are happy to discuss your requirements. Pricing starts at $20 per month. Please get in touch to set this up.

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NetON Analytics Android App Alpha–calling for testers

NetON Analytics Android App

NetON Analytics – Android App Alpha

The NetON Mobile devs have been busy improving our official NetON app and building the NetON Analytics app last week. We have finally got a version that we can test on our android devices. The alpha is only available on android phones and tablets for now but we are planning on doing the final release on both iPhones and Androids.

Features of the App

Quick Access to your NetON Analytics

This is the the main feature of the application and will give you all the stats on your website directly on the app.  View Dashboards, latest visitors to the website and all of your goals and custom goals can be accessed directly from the application. All you need is a internet connection on your phone.

Quick Call Number

Issues with the app, analytics or something you don’t understand – you can click on quick call and give us a buzz.

Access to Analytics Information

Analytics can sometimes be a data overload and you can’t be sure what information to look out for. Worry no more, our help section will give you an overview of what the important metrics are and also what areas to drill down on.

Access NetON Analytics

To test the app, you will need to be running NetON analytics and have an Android phone or tablet. Please email suman@neton.com.au to request an early look.

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netON Analytics Android App coming soon

It has been a month since we launched netON Analytics as a simpler, more robust alternative to Google Analytics. NetON Analytics comes with a connector for WordPress and Drupal making it easier to view analytics report from the Admin/User Dashboard of the CMS platforms.

This is all great however nowadays most of our time is spent by consuming information on mobiles. So to make it easier for our clients, we are launching an Android app for netON Analytics.

NetON Analytics Android App

NetON Analytics Android Application is expected to launch mid August. This will allow you to save your website information on your android phone and browse through the stats on the go in realtime.

To get updated when we launch the app, please subscribe to our blog on the right hand side >>

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NetON Analytics Launch

netON Visitor Analytics

We have just launched a new analytics platform called netON Analytics. At the early stages, netON Analytics provides user information and individual user path information for visitors on your site. As of today, this can be used on any websites as well as integrated into WordPresss with our stats plugin (For this you will need to be hosted on one of our WordPress friendly servers).

Who should use netON Analytics

netON Analytics is perfect for small to medium websites. If you don’t want to log into Google Analytics and it is too complex for you, netON Analytics can help you make sense of the data overload.

For B2B clients, you will be able to see detailed paths for visitors and tag visitors so that you can track your leads better. If you are already using a CMS such as WordPress, Drupal or Joomla, we can connect netON Analytics with your platform so that when someone fills out a form, they are already tagged and identified in your reports.

Advantages of using netON Analytics

  • Detailed visitor path reports
  • Realtime dashboard available directly from your WordPress or Drupal website
  • Video tracking (needs some coding)
  • Dashboard setup from inside your CMS

netON Analytics and Google Analytics

We recommend using netON Analytics and Google Analytics both on your site side by side to get the best advantage. While Google Analytics provides very detailed analytics on all aspects of your site. netON Analytics provides reporting on your dashboard and allows you to track individual visitors.

Existing Clients?

If you are an existing WordPress client with netON, netON analytics with the wordpress plugin is available from $10 per month. Please get in touch with us for more information.

SMART Website

netON Analytics brings us one step closer to building a SMART website for small to medium businesses in Australia. Please stay tuned for more information about our upcoming netON SMART website.

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